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Saturday, January 5, 2013
Learn To Make Online Money Blogging Review of Blogging To The Bank 2010 Edition
Learn To Make Online Money Blogging – Review of Blogging To The Bank 2010 Edition By now 90% of the population knows about blogs, or pretty close to that number anyways! Blogging is huge for affiliates, and entrepreneurs, and can be very profitable when done correctly. What most people out there do not know is [...]
How to Build Brand Interest Through Social Media
How to Build Brand Interest Through Social Media The same social media applications you use everyday for your personal needs can also be used to help you out with building brand interest in whatever it is you want to sell. You have to use social media if you want to make people aware of what [...]
Source: http://jaysonlinereviews.com/how-to-build-brand-interest-through-social-media/
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Recommended ReadingMake Money Online Mentoring And TrainingWant To Be An Internet Millionaire Then Possess These 10 Millionaire MindsetsList Of Useful Sites To Drive More Blog, Or Website Traffic ( Updated For 2012 )How To Make Money With Clickbank And Other Top Affiliate Programs For 2013Five Changes That Create More Profit With Less Traffic2012 Honest Hostgator [...]
Source: http://jaysonlinereviews.com/28/
Online Affiliate Lessons Do’s And Dont’s Here’s Some Quick Tips:
Online Affiliate Lessons Do’s And Dont’s Find Out From My Own Personal Experiences Here’s Some Quick Tips: Affiliate Training What Works What Doesn’t? 1. Don’t: I would not recommend spending hours, and hours surfing traffic exchanges. The traffic doesn’t convert very well. Tip: It can be effective if your just trying to build up an [...]
Source: http://jaysonlinereviews.com/online-affiliate-lessons-dos-and-donts-heres-some-quick-tips/
Celebrate Your Marketing?!
This guest post is by Karl Staib of Domino Connection. Have you ever planned out your day and put marketing as the last thing on your list because you just can’t stomach another rejection? I know I did. I have a popular blog named Work Happy Now that gets 15,000 visits a month. That’s due [...]
Originally at: Blog Tips at ProBlogger
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/61tLuoz3M1g/
Friday, January 4, 2013
Review Chad Hamzeh’s Traffic Blackbook
Review Chad Hamzeh’s Traffic Blackbook If your new to C.P.A marketing this is a course everyone should get their hands on. This is a sleeper and one of the few diamonds in the rough that you will find on the Clickbank marketplace. ( Great value for [...]
Source: http://jaysonlinereviews.com/review-chad-hamzehs-traffic-blackbook/
Earn Money Online – Generate Passive Income – Steps Too Make Money full time On The Internet?
Earn Money Online – Passive Income – How To Make Money full time On The Internet? After 5 years of affiliate marketing, blogging, and internet marketing. I can safely tell you what works? And what does not work? If your trying to earn a nice passive income online that may someday turn into a full [...]
Source: http://jaysonlinereviews.com/earn-money-online-passive-income-money-full-time-internet-how/
How To Make A Free PDF EBook And Submit To The Top Document Sharing Sites Video Tutorial?
Video On How To Make A Free PDF EBook And Submit To Top Document Sharing Sites? ( Please share this video with a friend. ) This video is going into detail from start to finish from how to turn your old blog posts into pdf’s or ebooks and submit them to the top document sharing [...]
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How To Earn Money Blogging (How To Monetize Your Blog)
Full Video At The End Of This Blog Post How To Earn Money Blogging (How To Monetize Your Blog) Why A Self Hosted WordPress Bog? Warning: Blogging can be extremely lucrative! But only if you have the drive and determination to make it work! Are you ready to be a blogger? Video at the end [...]
Source: http://jaysonlinereviews.com/earn-money-blogging-how-monetize-blog/
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Social Media Facts and Figures for 2012
Wow! These figures from GO-Globe.com are telling. It is especially scary to think that so many people do not have any privacy settings on their Facebook. Very interesting. I look forward to seeing where we go from here. Learn about data visualization software.
Source: http://www.stellarmediamarketing.com/social-media/social-media-facts-and-figures-for-2012/
Thursday, January 3, 2013
Empower Network Review: The Good, The Bad And The Ugly
Review Of The Empower Network: Can You Make Good Money? The Good, The Bad And The Ugly Are you looking to earn money online and possibly generate passive income through a hype-free, lucrative “work-from-home” opportunity? Do you find it hard to access an honest program that consistently produces revenue for you? Look no [...]
Source: http://jaysonlinereviews.com/empower-network-review-the-good-the-bad-and-the-ugly/
How To Make Money On The Internet?
How To Make Money On The Internet? If Your Asking Yourself This question I have a huge package of free ebooks covering eveything internet marketing, affiliate marketing, and making money on the internet. These free training guides will get your feet wet in the internet marketing World, and they will not cost you a thing. [...]
Source: http://jaysonlinereviews.com/how-to-make-money-on-the-internet/
Custom T- Shirts Cheap – Sell Funny T Shirts As An Affiliate Of Zazzle @ Make Money
Custom T- Shirts Cheap – Sell Funny T Shirts As An Affiliate Of Zazzle @ Make Some Extra Money. I just bough a couple cool t-shirts earlier today through Zazzle. You know the funny one’s that a lot of people wear nowadays with the hilarious sayings on them? Zazzle had a ton of new sayings [...]
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Review Commission Junction Affiliate Program
How To Make Money With The Commission Junction Affiliate Program? This blog post is going to be reviewing a long time affiliate program in the affiliate marketing industry Commission Junction. You can make money as an affiliate promoting any of their products, or services in Commission Junction’s affiliate database. Fact: Commission Junction has been around [...]
Source: http://jaysonlinereviews.com/review-commissionjunction-affiliate-network/
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Wednesday, January 2, 2013
Starting A Blog?
Starting A Blog How To Video Want to learn how to earn cash blogging? Want to know how to start a blog? Learn some free tips from a seasoned Internet marketer. I should be charging for this video, but I am giving it away free of charge to my blog readers. Take advantage of this [...]
Source: http://jaysonlinereviews.com/starting-blog/
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Learn Online Affiliate Marketing Secrets Revealed
Learn Affiliate Marketing Online Secrets Revealed One of the easiest and fastest way to make money online is through affiliate marketing. This is when you send visitors to someone else’s product sales page, they make the sale and deliver the product, and you get a percentage of the sale price as you commission (usually [...]
Source: http://jaysonlinereviews.com/learn-online-affiliate-marketing-secrets-revealed/
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Pitching Search Marketing In Traditional Marketing Terms
For those selling search marketing to customers, especially those customers new to the concept of search marketing, it’s often useful to pitch search marketing services in terms the customer already understands.
A lot search marketing theory and practice is borrowed and adapted from direct marketing. Direct marketing concepts have been around since the 60s, and may be more readily understood by some customers than some of the arcane terminology sometimes associated with SEO/SEM.
Here are some ideas on how to link search marketing and direct marketing concepts.
1. Targeting & Segmentation
A central theme of direct marketing is targeting.
On broadcast television, advertisers show the one advertisement to many people, and hope it will be relevant to a small fraction of that audience. Most television advertising messages are wasted on people who aren't interested in those messages. It’s a scattergun, largely untargeted approach.
Search marketing, a form of direct marketing, is targeted. Search marketers target their audience based on the specific keywords the audience use.
Search marketing is concerned with the most likely prospects - a small fraction of the total audience. Further, if we analyse the visitor behavior of people using specific keyword terms post-click, we can find out who are the hottest prospects amongst that narrowly defined group.
The widely accepted 20-80 rule says that 20% of your customers create 80% of your business. An example might be "luxury vacations France", as opposed to "vacations France". If we have higher margins on luxury travel, then segmenting to focus on the frequent luxury travel buyer, as opposed to a less frequent economy buyer whom we still might sell to, but at lower margins, might be more in line with business objectives. Defining, and refining, keyword terms can help us segment the target market.
2. Focus
Once you get a search visitor to your site, what happens next?
They start reading. Such a specific audience requires focused, detailed information, and a *lot* of it, or they will click back.
It is a mistake to pitch to an "average" audience at this point i.e. to lose focus. If we’ve done our job correctly, and segmented our visitors using specific keyword terms, we already know they are interested in what we offer.
To use our travel example above, the visitor who typed in “luxury vacations in France” wants to hear all about luxury vacations in France. They are unlikely to want a pitch about how wonderful France, as a country, is, as the keyword term suggests they’ve already made their mind up about destination. Therefore, a simplistic, generalized message selling French tourism is less likely to work.
Genuine buyers - who will spend thousands on such vacations - will want a lot of detail about luxury travel in France, as this is unlikely to be a trivial purchase they make often. That generally means offering long, detailed articles, not short ones. It means many options, not few. It means focusing on luxury travel, and not general travel.
Simple, but many marketers get this wrong. They go for the click, but don’t focus enough on the level of detail required by hot prospects i.e. someone most likely to buy.
3. Engagement
One advantage of the web is that we can spend a lot of time getting a message across once a hot prospect has landed on a site. This is not the case on radio. Radio placements only have seconds to get the message across. Likewise, television slots are commonly measured in 15 and 30 second blocks.
On the web, we can engage a visitor for long periods of time. The message becomes as long as the customer is prepared to hear it.
4. Personalized
The keyword tells you a lot about visitor intent. “Luxury travel France” is a highly targeted term that suggests a lot about the visitor i.e. their level of spend and tastes. If we build keyword lists and themes associated with this term, we can personalize the sales message using various landing pages that talk specifically to the needs of the visitor. Examples might include “Five Star Hotels”, “Luxury Car Hire”, “Best Restaurants In Paris”, and so on. Each time they click a link, or reveal a bit more about themselves,we can start to personalize the message. Personalized marketing works well because the message is something the prospect is willing to hear. It’s specifically about them.
We can personalize the journey through the site, configuring customized pathways so we can market one-to-one. We see this at work on Amazon.com. Amazon notes your search and order history and prompts you with suggestions based on that history. One-to-many marketing approaches, as used in newspapers, on radio and on television typically aren’t focused and lack personalization. They may work well for products with broad appeal, but work less well for defined niches.
5. Active Response
We’re not just interested in views, impressions, or reach. We want the visitor to actively respond. We want them to take a desired, measurable action. This may involve filling out a form, using a coupon, giving us an email address, and/or making a purchase.
Active response helps make search marketing spends directly accountable and measurable.
6. Accountable
People either visit via a search term, or they don’t.
Whilst there can be some advantage in brand awareness i.e. a PPC ad that appears high on the page, but is only clicked a fraction of the time, the real value is in the click-thru. This is, of course, measurable, as the activity will show up in the site statistics, and can be traced back to the originating search engine.
Compare this with radio, television or print. It’s difficult to know where the customer came from, as their interaction may be difficult to link back to the advertising campaign.
Search marketing is also immediately measurable.
7. Testable
Some keyword terms work, some do not. Some keyword terms only work when combined with landing page X, but not landing page Y. By “work” we tend to mean “achieves a measurable business outcome”.
Different combinations can be tried and compared against one another. Keywords can be tested using PPC. Once we’ve determined what the most effective keywords are in terms of achieving measurable business outcomes, we can flow these through to our SEO campaign. We can do the reverse, too. Use terms that work in our SEO campaigns to underpin our PPC campaigns.
This process is measureable, repeatable and ongoing. Language has near infinite variety. There are many different ways to describe things, and the landing pages can be configured and written in near infinite ways, too. We track using software tools to help determine patterns of behaviour, so we can keep feeding this back into our strategy in order to refine and optimize. We broaden keyword research in order to capture the significant percentage of search phrases that are unique.
Further Reading:
Categories:
Source: http://www.seobook.com/pitching-search-marketing-marketers
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Pay Per Lead Internet – Affiliate Marketing Programs
Cool Pay Per Lead Affiliate – Internet Marketing Programs Tatto Media is a cool cost per action internet marketing program that I just recently came across so I thought I would share the wealth, and let all you affiliate marketers in on this cool little c.p.a. site. I have been researching more and more cost [...]
Source: http://jaysonlinereviews.com/pay-lead-internet-affiliate-marketing-programs/
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Simple Video Software Review For Internet Marketers Who Like To Make Money
This Is A Review Of The Simple Video Pro Software That Was Just Released, And Bought By Me The Same Day. Here Is What I Found Out? I came across this product almost by accident. I was going through my junk mail, when I came across an email subject line that caught my attention. [...]
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Tuesday, January 1, 2013
Finding The Right Affiliate Program For You: 5 Great Choices
Finding The Right Affiliate Program For You: 5 Great Choices To Turn Your Free Time Into Some Extra Spending Money Are you trying to find the perfect affiliate program? Whether you are a potential affiliate or vendor, you are in luck: there are literally dozens of great programs out there. It might take a little [...]
Source: http://jaysonlinereviews.com/finding-the-right-affiliate-program-for-you-5-great-choices/
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Meet the seller making $20,000 per month!
Hi everyone,
We have an exciting eBay success story for you this month! Introducing Ben Doyle, who is making an impressive $20,000 per month from running his business on eBay. Keep reading to learn the secret to his success (and copy it for yourself).
What do you sell?
I sell in 2 niches currently, until the 10th of September it was 3.These days the bulk of my income comes from branded and unbranded fashion.I also sell second hand products and the types of products I sell range from vintage designer clothing to furniture.
I did sell information products on eBay until eBay.co.uk decided to take this category off the site on the 10th September 2012. This has resulted in a loss of around $23,000 a year, so luckily I had other niches to fall back on.
Where do you sell?
I sell the bulk of my inventory on eBay and my own websites. To be honest I haven’t really been interested in using any other 3rd party platforms until recently.
But the recent category changes and the talk of choosing to pay more in the way of final value fees to get higher search rankings has made me think that I should consider other options.
So I have started to sell some of my core products on Amazon.co.uk
I will always sell on eBay because they will always get a high volume of traffic and there are ways that you can leverage that traffic that you can’t with Amazon.
How much do you earn from selling online?
All my businesses combined turn over around $20,000 per month on average and is run by myself and my girlfriend.
As I mentioned above, my information product business turned over just less than $2,000 a month on average.
My second hand business doesn’t make much money these days because sourcing the products can be very time consuming so it only really generates a few hundred dollars a month. But the beauty of sourcing and selling second hand products is that the profits margins can be incredibly high. Turning $20 into $100+ is not uncommon.
What was the biggest obstacle you had to overcome in selling online?
I’ve had a few, but I think the biggest obstacle for me was actually starting.
There’s an incredible amount of ways to make money online and I got suckered into more ‘Get Rich Quick’ scams than I care to admit and after these failures I was always left wondering what I was going to do.
Then when I decided that I was going to use eBay, the next problem I faced was what the hell was I going to sell?
I couldn’t get my head around market research and how to conduct it and I found myself just selling odd items that I picked up at auction and at car boot sales.
I remember the stupidest mistake I ever made – I bought a massive TV bracket at the auctions for $16. It was easily worth $200.
I listed it as an auction on eBay at 99p with free postage. Only one person bid on it and they paid just 99p for the item. I had to foot the $26 postage charge so I ended up losing $41.
Naturally I blamed everyone else and just gave up. I didn’t believe that someone like me could be successful. In actual fact, I just didn’t know how to list an item.
It took a few months before I tried again. But I’m glad I did!
What’s your favourite thing about making money from selling items online?
There are too many to list!
My absolute favorite thing about selling online is that I can make money just by sending an email and I can automate a lot of the process.
Another thing is that as soon as you put your business online you immediately have an international audience and the internet is open 24 hours a day. It definitely beats opening a brick and mortar shop in a small town for just 8 hours a day and hoping someone will walk past and take an interest!
And I love the fact that I don’t have to wear a suit for work. I have recently sunburnt myself while working in the garden in just a pair of shorts!
What has been the biggest contributing factor to your online success?
Without a doubt, if there is one thing that has made all the difference it has to be the fact that I use eBay to collect the names and email addresses of as many people as I can.
Either people that buy from me or people that just visit my eBay store.
I can then send email promotions to these people whenever I want which always results in extra sales – sometimes thousands of dollars in just a few hours!
This is something that virtually no one does. People think that this is against eBay policies but when you do it in the right way it is completely within the rules.
Email marketing is incredibly powerful because once you have someone on your email list you can send them to any website you want.
You can send them to your own website, back to your eBay store or to related affiliate offers.
Like most people, I was guilty of just trying to make that one sale with no thought as to a ‘back end sales funnel’ to increase the amount of sales I made.
But if you want to grow your business you absolutely have to build a database of customers and subscribers - once I started doing this, my business changed forever and grew at a rate that I could never have imagined.
People always ask me how I was able to grow my business so rapidly and how they can build a customer list without falling foul of eBay’s policy’s so I wrote an eBook, ‘Auction List Building’ that shows you step-by-step, click-by-click EXACTLY how to do it for yourself.
Want to earn big like Ben does? If you are passionate about creating your own business, I highly recommend that you give Ben's Auction List Building a go. It's fast and easy to get instant access to this invaluable eBook which is a gold mine of information. Best of all, the comprehensive eBook is just US$27! That's a tiny investment for such huge potential gains. Plus, when you order using our special link, you will also get bonus eBooks worth $45 to boost your income even further.
Plus, you get a full 60 day money back guarantee, so really, what have you got to lose?
Grab yourself a copy of Auction List Building now for just $27, and learn how to sky rocket your book-selling profits!
Source: http://www.salehoo.com/blog/ebay-success-story
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How To Earn Money Blogging (How To Monetize Your Blog)
Full Video At The End Of This Blog Post How To Earn Money Blogging (How To Monetize Your Blog) Why A Self Hosted WordPress Bog? Warning: Blogging can be extremely lucrative! But only if you have the drive and determination to make it work! Are you ready to be a blogger? Video at the end [...]
Source: http://jaysonlinereviews.com/earn-money-blogging-how-monetize-blog/
Best SEO Strategy To Increase Free Search Engine Traffic
Best SEO Strategy To Increase Free Search Engine Traffic To Your Website, Or Blog. We all know that we need traffic, and lots of it to make a lot of money online right? This is a no – brainer of course we do. The more traffic we get from the search engines for free the [...]
Source: http://jaysonlinereviews.com/seo-strategy-increase-free-search-engine-traffic/
Monday, December 31, 2012
Which Data Matters Most to Marketers? Take the Survey!
Posted by randfish
2012 was a year of triumphs and setbacks for marketers seeking the data to best accomplish their goals. Big improvements and additions in products like Google Analytics, GWMT, Bing Webmaster Tools, Mixpanel, KISSMetrics, Raven, and yes, SEOmoz PRO, too (along with dozens of others), helped many of us improve our reporting, auditing, and optimization efforts. But with the good came the bad, and setbacks like Google's expansion of keyword (not provided), the loss of referral data from iOS6, and kerfuffles over AdWords data appearing alongside rankings reared their heads, too.
When it comes to marketing data, I really like the concept behind Google's own mission statement: organize the world's information and make it universally accessible and useful. Unfortunately, I think the search giant has been falling short on a lot of the aspects that relate to our world, and thus it's up to third parties to pick up the slack. Moz is obviously part of that group, and we have plenty of self-interest there, but many other companies (and often Google and Bing themselves) are stepping in to help.
To help better understand the information that matters most to professionals in our field, we want to run a short survey focused specifically on data sources:
We hope that this takes less than two minutes to complete, and that by aggregating broad opinions on the importance of data sources, we can better illustrate what matters most to marketers. In the spirit of transparency, we plan to share the results here on the Moz blog (possibly in an update to this post) in the next week or two.
Please help us out by taking the survey and by sharing it with your fellow marketers (or any professional you know who relies on marketing data).
Thanks very much!
*For those who have asked about SEOmoz's own plans regarding rankings vs. AdWords API data - we have removed AdWords search volume from our keyword difficulty tool (it was never part of the formula), and will be working on alternatives, possibly with the folks over at Bing. Like others in the field - Hubspot, Ginza, Conductor, Brightedge, Authority Labs, etc. - we plan to maintain rankings data in our software.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Ways to increase traffic levels for webmasters and affiliate marketers
Ways to increase traffic levels for webmasters and affiliate marketers Great new article for webmasters, and affiliate marketers, who are interested in finding a few simple tricks I use to effectively harness the powers of the Internet, and technology, to make my affiliate marketing much easier. If your serious about earning money online check this [...]
Source: http://jaysonlinereviews.com/ways-to-increase-traffic-levels-for-webmasters-and-affiliate-marketers/
How To Create Your Own Website | Creating Your Own Blog Steps To Get Started
This Blog Was Born 4 Years Ago Out Of Wedlock Here Are The Steps I Took To Create My Own Blog And How I Am Growing It Into An Authority Website I had to ask myself these important questions before I took the leap into creating my own website. What niche I going to [...]
Affiliates Learn To Earn Money The Easy Way Introducing The Whitehat Copycat Bonus Review
Affiliates Learn To Earn Money Easy Way Introducing The Whitehat Copycat Bonus Review: Watch short whitehat copycat bonus video – Visit website by clicking here, or clicking Whitehat copycat banner above! Do not miss out get in on this early!!! Recommended ReadingMake Money Online Mentoring And TrainingTips For Advertising Your Local Internet Marketing CompanyProduct Creation [...]
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4 Steps for Choosing a Niche Topic for Your Blog
4 Steps When Researching A Niche To Base Your Blog Around For the last few years, the trend of blogging has arrested the World Wide Web. Their easy maintainability and cost-effectiveness make them the perfect forum for people to disseminate their opinions, share their ideas, and create awareness about various issues. Many companies have even [...]
Source: http://jaysonlinereviews.com/4-steps-for-choosing-a-niche-topic-for-your-blog/
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Sunday, December 30, 2012
Warren Buffet Bill Gates Interview On Success Tips
Warren Buffet Bill Gates Interview On Success Tips Video 1 – What does it take to succeed online, or offline? See what the 2 Worlds richest people Warren Buffet, and Bill Gates say in this interview. Apply their strategies for earning money to your own online success. Video 2 – Warren Buffet, Bill Gates, Answer [...]
Source: http://jaysonlinereviews.com/warren-buffet-bill-gates-interview-success-tips/
learn affiliate marketing What Is Affiliate Marketing Video?
learn affiliate marketing What Is Affiliate Marketing Video? Cool video By Lisa shows you all about affiliate marketing for the beginners out there, Enjoy! To Your Success Entrepreneurs, Jay! Recommended ReadingMake Money Online Mentoring And TrainingTips For Advertising Your Local Internet Marketing CompanyProduct Creation How To Make And Sell Your Own Digital Product8 Important Elements [...]
Source: http://jaysonlinereviews.com/learn-affiliate-marketing-what-is-affiliate-marketing-video/
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How To Earn Money Blogging (How To Monetize Your Blog)
Full Video At The End Of This Blog Post How To Earn Money Blogging (How To Monetize Your Blog) Why A Self Hosted WordPress Bog? Warning: Blogging can be extremely lucrative! But only if you have the drive and determination to make it work! Are you ready to be a blogger? Video at the end [...]
Source: http://jaysonlinereviews.com/earn-money-blogging-how-monetize-blog/
Introducing New Followerwonk Engagement Metrics for Twitter
Posted by @petebray
At Followerwonk, we're all about helping our customers find, engage, and optimize their Twitter audience. We're relentlessly focused on letting you dig into your followers, do advanced searches to help plumb the depths of Twitter, track your social graph, and more.
We're excited for you to explore some of the new metrics we've rolled out today! This new data goes beyond "simple" (yet useful!) items like follower count, friend count, and so on (things that are easily available for our app to process). Our new metrics require us to deeply crawl Twitter users' timelines (that is, their actual tweets and retweets). With this, we're able to surface data that offers new ways for you to better understand your audience, competitors, and prospects.
So, without further ado, let's go to the screenshot...
As you can see, we now tell you an overall engagement percentage for users. Essentially, this tells you how much that user interacts with others on Twitter. For example, users with 82% engagement means that 82% of sampled items from their timeline are @mentions or retweets of other people.
Indeed, this engagement metric is composed of two underlying scores that we also surface for you. @Contact is the percentage of a user's timeline that consists of tweets that directly mention another person (you know, a tweet that begins with @name). And Retweets is the percentage of retweets in their timeline.
Finally, in the Tweets with URLs metric, we'll tell you how often their tweets contain links.
There are a lot of different actionable strategies you can use this data for, and I want to walk you through a few different scenarios that'll also show you where we're surfacing this data right now. (We plan for more exhaustive ways to bubble this data up to you in the new year.)
A few caveats before I begin: this data is "expensive." It requires a lot of API calls, storage, and analysis. As such, we currently only provide these metrics on select Twitter users: namely, those with more than 2,500 followers and, of course, all our Pro members' Twitter accounts. (We do plan to continually expand these metrics to more and more of the Twittersphere.) We also feel that this data is valuable, and so it's exclusively available to PRO users. (If you aren't already a subscriber, this might be just the reason to bring you into the fold!)
Listeners vs Broadcasters
The bottom-line is that you ideally want to find people who will be receptive to @mentions, and who, if they follow you, are consuming your tweets. There's nothing necessarily wrong with "broadcasters" (those who never engage, and simply tweet URLs and observations). In fact, these accounts are often extremely popular simply because they've honed a particular message strategy that works for them.
But the real gold in terms of social media is to find an audience who listens to you: that is, they're likely to engage with you, consume your tweets, and retweet your message to their audience. Ultimately, the real sweet spot is to find this receptive audience among highly influential users (those who, when they retweet you, echo your message far and wide).
With this in mind, we can use Followerwonk's bio search to search for users with, say, "SEO" in their bio. The results come back sorted by follower count (a good proxy for influence, but we can also order by influence), and we can then rollover each user to find their engagement rate to better understand their likelihood of returning an @mention of them.
By looking at the percentage of their tweets that contain URLs, we can also find those accounts that may have limited value (and who may be spammers).
Finding your most receptive followers
Of course, while trawling through random Twitter users may be useful, it is perhaps less productive than digging into who follows you right now. There are several ways to do that. For example, in the advanced search options in bio search, you can limit results to just your followers. This will let you search for "SEO" users among only those who follow you.
Of course, we already have special features to more capably examine all of your followers. That's the Analyze feature.
And we've now included a few new graphs that surface these new metrics for you.
Here, examining @followerwonk's followers, we can view a breakdown of our followers by their engagement. You can run these reports for your own account (or on competitors, friends, customers, and so on). That way, you can click on any of the segments and receive overlays of users in that segment. And, on mouseover, we tell you more details on their engagement:
Of course, you're not limited to this interface. Click the download button and you'll have an Excel (or CSV) report of all of your followers on your desktop in minutes. With that, you can do all sorts of goodness.
Here, I can sort this data to find all those users who tweet 100% URLs. This is a strong spam signal (but not always, of course). There's some thinking that followers of yours who are "spammy" might decrease your overall influence or network reach. In some ways, this is similar to incoming links to your Web site from "bad neighborhood" sites. What to do? Here's where you can possibly optimize your followers (admit you thought that was a strange expression when I said it above!). Use these spreadsheets to assemble a list of possible spam accounts, do further diligence on them (looking at their actual tweets, for example), and consider forcing them to unfollow you. How? Block 'em.
Finding a competitive sweet spot
Let's say you're an startup soda company. (Is there such a thing anymore?)
You want to aggressively court those customers who are going to really take your message of corn syrupy goodness far and wide. Here's how you can use Followerwonk to help. In this example, we're analyzing 3 of the big boys among soda companies:
Note that we can compare these companies' engagement. This helps us plan our social media strategy: it might be useful to match their engagement level Or, maybe not: you might want to run a bit of a contrary course.
Since we've done a deep analysis of these accounts social graphs, we can dig deeper:
You can probably assume that those people who follow all 3 of these soda companies are serious soda-heads. (Is that a thing?) A quick click, and we have another overlay of these users, and a mouseover will tell us all about them, in terms of those most likely to be receptive to our great new soda.
And, yes, you can download these reports into Excel/CSV, too.
Laying the groundwork
As I mentioned, we're expanding these stats across a wider swath of Twitter users, and we're working on other ways to surface them to you.
These new engagement stats are the start of a lot of great new features we have in store for you. In fact, the reason we have these metrics at all is because we need them for something even cooler! You'll just have to wait and see what we've got in store for you...
Meanwhile, please do let us know what you think. Don't forget to find me on Twitter and say hello!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Source: http://feedproxy.google.com/~r/seomoz/~3/1dOO4TDCycg/new-followerwonk-twitter-data
How To Make Real Money Online
How To Make Real Money Online Video From An Experienced Entrepreneur Ways to make money on the internet and start a real online business watch this video: I cover a few proven business models. 1 is where you can start making some fast cash. The second one is affiliate marketing and I show you [...]
Source: http://jaysonlinereviews.com/how-to-make-real-money-online/
Saturday, December 29, 2012
Steven Streight ArtsPartners ad
ArtsPartners "All About the Arts" ad of Steven Streight: "The Arts articulate our spiritual visions."
I helped with marketing this campaign which is being run during October 2012 in association with the National Arts and Humanities month and the grand opening of the Peoria Riverfront Museum.
Pin It
Source: http://pluperfecter.blogspot.com/2012/10/steven-streight-artspartners-ad.html
Showcase your art in Samsung’s ‘Incredible Art-Piece’ to create History and Win Galaxy Note-2
Samsung just crossed the previous Guinness world record and their attempt is still fetching more artists to set a new record level. You too can take part..
Read full article here > Showcase your art in Samsung’s ‘Incredible Art-Piece’ to create History and Win Galaxy Note-2 written by Tushar Tajane
Source: http://feedproxy.google.com/~r/techzoom/kzCz/~3/AaezRXsfaAs/
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Smart Ways to start an Online Business on a Budget
Smart Ways to start an Online Business on a Budget It is very easy to start a business online, as the internet has changed so much. Marketing your product online is not expensive; in fact you can market your product or market your business for free, using the internet. When you first start an online [...]
Source: http://jaysonlinereviews.com/smart-ways-to-start-an-online-business-on-a-budget/
Rank Modifying Spammers
My good friend Bill at SEOByTheSea has unearthed a Google patent that will likely raise eyebrows, whilst others will have their suspicions confirmed.
The patent is called Ranking Documents. When webmasters alter a page, or links to a page, the system may not respond immediately to those changes. Rather, the system may change rankings in unexpected ways.
A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.
Further:
During the transition from the old rank to the target rank, the transition rank might cause:
- a time-based delay response,
- a negative response
- a random response, and/or
- an unexpected response
So, Google may shift the rankings of your site, in what appears to be a random manner, before Google settles on a target rank.
Let's say that you're building links to a site, and the site moves up in the rankings. You would assume that the link building has had a positive effect. Not so if the patent code is active, as your site may have already been flagged.
Google then toys with you for a while before sending your site plummeting to the target rank. This makes it harder to determine cause and effect.
Just because a patent exists doesn't mean Google is using it, of course. This may be just be another weapon in the war-of-FUD, but it sounds plausible and it’s something to keep in mind, especially if you're seeing this type of movement.
The Search Engine As Black Box
In ancient times (1990s), SEO thrived because search engines were stupid black boxes. If you added some keywords here, added a few links there, the black box would respond in a somewhat predictable, prescribed, fashion. Your rankings would rise if you guessed what the black box liked to "see", and you plummeted if you did too much of what the black box liked to see!
Ah, the good old days.
These days, the black box isn’t quite so stupid. It’s certainly a lot more cryptic. What hasn’t changed, however, is the battle line drawn between webmasters and search engines as they compete for search visitor attention.
If there are any webmasters still under the illusion that Google is the SEOs friend, that must be a very small club, indeed. Google used to maintain a - somewhat unconvincing - line that if you just followed their ambiguous guidelines (read: behaved yourself) then they would reward you. It was you and Google on the good side, and the evil spammers on the other.
Of late, Google appear to have gotten bored of maintaining any pretense, and the battle lines have been informally redrawn. If you’re a webmaster doing anything at all that might be considered an effort to improve rank, then you're a "spammer". Google would no doubt argue this has always been the case, even if you had to read between the lines to grasp it. And they’d be right.
Unconvinced?
Look at the language on the patent:
The systems and methods may also observe spammers’ reactions to rank changes caused by the rank transition function to identify documents that are actively being manipulated. This assists in the identification of rank-modifying spammers.
“Manipulated”? “Rank modifying spammers”? So, a spammer is someone who attempts to modify their rank?
I’ve yet to meet a webmaster who didn’t wish to modify their rank.
Google As A Competitor
Google’s business model relies on people clicking ads. In their initial IPO filing, Google identified rank manipulation as a business risk.
We are susceptible to index spammers who could harm the integrity of our web search results. There is an ongoing and increasing effort by “index spammers” to develop ways to manipulate our web search results
It’s a business risk partly because the result sets need to be relevant for people to return to Google. The largely unspoken point is Google wants webmasters to pay to run advertising, not get it for “free”, or hand their search advertising budget to an SEO shop.
Why would Google make life easy for competitors?
The counter argument has been that webmasters provide free content, which the search engines need in order to attract visitors in the first place. However, now relevant content is plentiful, that argument has been weakened. Essentially, if you don't want to be in Google, then block Google. They won't lose any sleep over it.
What has happened, however, is that the incentive to produce quality content, with search engines in mind, has been significantly reduced. If content can be scraped, ripped-off, demoted and merely used as a means to distract the search engine user enough to maybe click a few search engine ads, then where is the money going to come from to produce quality content? Google may be able to find relevant content, but "relevant" (on-topic) and "quality" (worth consuming) are seldom the same thing
One content model that works in such as environment is content that is cheap to produce. Cheap content can be quality content, but like all things in life, quality tends to come with a higher price tag. Another model that works is loss-leader content, but then the really good stuff is still hidden from view, and it's still hard to do this well, unless you've established considerable credibility - which is still expensive to do.
This is the same argument the newspaper publishers have been making. The advertising doesn’t pay enough to cover the cost of production and make a profit - so naturally the winner in this game cuts production cost until the numbers do add up. What tends to be sacrificed in this process - is quality.
NFSW Corp, a new startup by ex-TechCrunch and Guardian columnist writer Paul Carr has taken the next step. They have put everything behind a paywall. There is no free content. No loss-leaders. All you see is a login screen.
Is this the future for web publishing? If so, the most valuable content will not be in Google. And if more and more valuable content lies beyond Google's reach, then will fewer people bother going to Google in the first place?
The Happy Middle
Google argue that they focus on the user. They run experiments to determine search quality, quality as determined by users.
Here’s how it works. Our engineers come up with some insight or technique and implement a change to the search ranking algorithm . They hope this will improve search results, but at this point it’s just a hypothesis. So how do we know if it’s a good change? First we have a panel of real users spread around the world try out the change, comparing it side by side against our unchanged algorithm. This is a blind test — they don’t know which is which. They rate the results, and from that we get a rough sense of whether the change is better than the original. If it isn’t, we go back to the drawing board. But if it looks good, we might next take it into our usability lab — a physical room where we can invite people in to try it out in person and give us more detailed feedback. Or we might run it live for a small percentage of actual Google users, and see whether the change is improving things for them. If all those experiments have positive results, we eventually roll out the change for everyone"
Customer focus is, of course, admirable, but you’ve got to wonder about a metric that doesn’t involve the needs of publishers. If publishing on the web is not financially worthwhile, then, over time, the serps will surely degrade in terms of quality as a whole, and users will likely go elsewhere.
There is evidence this is already happening. Brett at Webmasterworld pointed out that there is a growing trend amongst consumers to skip Google altogether and just head for the Amazon, and other sites, directly. Amazon queries are up 73 percent in the last year.
There may well be a lot of very clever people at Google, but they do not appear to be clever enough to come up with a model that encourages webmasters to compete with each other in terms of information quality.
If Google doesn’t want the highest quality information increasingly locked up behind paywalls, then it needs to think of a way to nurture and incentivise the production of quality content, not just relevant content. Tell publishers exactly what content Google wants to see rank well and tell them how to achieve it. There should be enough money left on the table for publishers i.e. less competition from ads - so that everyone can win.
I’m not going to hold my breath for this publisher nirvana, however. I suspect Google's current model just needs content to be "good enough."
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Infolinks Review In Text Advertising Is It Worth The Trouble?
Infolinks Review In Text Advertising Is It Worth The Trouble? I tested out infolinks on this blog for about a week just to get an idea if it was worth my time? Infolinks is an in text advertising platform similar to Kontera. What you do is sign up to infolinks on there website where [...]
Source: http://jaysonlinereviews.com/infolinks-review-in-text-advertising-is-it-worth-the-trouble/
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Friday, December 28, 2012
Web Traffic Struggling? How I Get Free Traffic To My Blog And Increase My Alexa Ranking?
Web Traffic How I Get Traffic To My Blog And Increase My Visitors. Traffic = money Traffic = money Traffic = money for any online business on the internet. But all traffic is not created equal you want good, quality free traffic that can put money in your pockets. If you have a web business [...]
How To Make Real Money Online
How To Make Real Money Online Video From An Experienced Entrepreneur Ways to make money on the internet and start a real online business watch this video: I cover a few proven business models. 1 is where you can start making some fast cash. The second one is affiliate marketing and I show you [...]
Source: http://jaysonlinereviews.com/how-to-make-real-money-online/
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Learn Internet Marketing Clickbank Tips Making Money Online With Clickbank
Learn Internet Marketing Clickbank Tips Making Money Online With Clickbank How To clickbank make money, making money affiliate marketing lessons, clickbank making money lessons, learn affiliate marketing lessons, clickbank money making tips, visit http://www.jaysonlinereviews.com/page11.php, great free affiliate marketing and clickbank tips! Recommended ReadingMake Money Online Mentoring And TrainingWhy Marketers MUST Attack Facebook In 2013List Of [...]
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Article Directories And Web 2.0 Sites Say Screw You And Bow To Google! I Say Your Fired!
Article Directories And Web 2.0 Sites Say Screw You. So I Say Your Fired! I am gonna start this blog post off with a question to you my readers? Is it fair to us as the article directories @ web 2.0 sites customers. Yes we are their customers we keep them in business its a [...]
Source: http://jaysonlinereviews.com/article-directories-web-2-0-sites-screw-bow-google/
Three Ways To Break Down A Market
Ford said “give the customer any color they want, so long as it is black”. This strategy worked for a while, because people just wanted a car. However, the market changed when GM decided they would offer a range of cars to suit different “purposes, purses and personalities”.
Between 1920 and 1923, Ford’s market share plummeted from 55 to 12 percent.
These days, auto manufacturers segment the market, rather than treat it as one homogeneous mass. There are cars for the rich, cars for the less well off, cars built for speed, and cars built for shopping.
Manufacturers do this because few manufacturers can cater to very large markets where the consumer has infinite choice. To be all things to all people is impossible, but to be the best for a smaller, well-defined group of people is a viable business strategy. It costs less to target, and therefore has less risk of failure. Search marketing is all about targeting, so let's take a look at various ways to think about targeting in terms of the underlying marketing theory which might give you a few ideas on how to refine and optimize your approach.
While there are many ways to break down a market, here are three main concepts.
Segments
Any market can be broken down into segments. A segment means “a group of people”. We can group people by various means, however the most common forms of segmentation include:
Benefit segmentation: a group of people who seek similar benefits. For example, people who want bright white teeth would seek a toothpaste that includes whitener. People who are more concerned with tooth decay may choose a toothpaste that promises healthy teeth.
Demographic Segmentation: a group of people who share a similar age, gender, income, occupation, education, religion, race and nationality. For example, retired people may be more interested in investment services than a student would, as retired people are more likely to have capital to invest.
Occasion Segmentation: a group of people who buy things at a particular time. Valentines Day is one of the most popular days for restaurant bookings. People may buy orange juice when they think about breakfast time, but not necessarily at dinner. The reverse is true for wine.
Usage Segmentation: a group of people who buy certain volumes, or at specific frequencies. For example, a group of people might dine out regularly, vs those who only do so occasionally. The message to each group would be different.
Lifestyle segmentation: a group of people who may share the same hobbies, or live a certain way. For example, a group of people who collect art, or a group of people who are socialites.
The aim is to find a well-defined market opportunity that is still large enough to be financially viable. If one segment is not big enough, a business may combine segments - say, young people (demographic) who want whiter teeth (benefit). The marketing for this combined segment would be different - and significantly more focused - that the more general “those who want whiter teeth” (benefit) market segment, alone.
How does this apply to search and internet marketing in general?
It’s all about knowing your customer. “Knowing the customer” is an easy thing to say, and something of a cliche, but these marketing concepts can help provide us with a structured framework within which to test our assumptions.
Perhaps that landing page I’ve been working on isn’t really working out. Could it be because I haven’t segmented enough? Have I gone too broad in my appeal? Am I talking the language of benefits when I should really be focusing on usage factors? What happens if I combine “demographics” with “occassion”?
Niches
Niches are similar to segments, but even more tightly defined based on unique needs. For example, “search engine marketing education” is a niche that doesn’t really fit usefully within segments such as demographics, lifestyle or occasion.
The advantage of niche targeting is that you may have few competitors and you may be able to charge high margins, as there is a consumer need, but very few people offer what you do. The downside is that the niche could weaken, move, or disappear. To mitigate this risk, businesses will often target a number of niches - the equivalent of running multiple web sites - reasoning that if one niche moves or disappears, then the other niches will take up the slack.
Search marketing has opened up many niches that didn’t previously exist due to improved marketing efficiency. It doesn’t cost much to talk to people anywhere in the world. Previously, niches that required a global audience in order to be viable were prohibitive due to the cost of reaching people spread over such a wide geographic area.
To function well in a niche, smaller companies typically need to be highly customer focused and service oriented as small niche businesses typically can’t drive price down by ramping volume.
Cells
Cells are micro-opportunities. This type of marketing is often overlooked, but will become a lot more commonplace on the web due to the easy access to data.
For example, if you collect data about your customers buying habits, you might be able to identify patterns within that data that create further marketing opportunities.
If you discover that twenty people bought both an iPhone and a PC, then they may be in the market for software products that makes it easy for the two devices to talk to each other. Instead of targeting the broader iPhone purchaser market, you might tailor the message specifically for the iphone plus PC people, reasoning that they may be having trouble getting the two devices to perform certain functions, and would welcome a simple solution.
Further Reading:
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Thursday, December 27, 2012
Uggs - Monday Market of the Week
Initially popularized by Australian surfers in the 70’s Ugg boots are more commonly known as uggs. Uggs is a popular term coined to refer to sheepskin boots, made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface. They have gained popularity beyond the surfing world and are now a fashion must-have especially during winter season.
Using the SaleHoo Research Lab, we have come to learn that uggs are a popular niche to explore and invest in. Let’s find out just how popular uggs are.
Sell-through Rate: Did you really find a hot niche?
Uggs had a sell-through rate of 64.30% for the month of October which is well beyond our baseline target of at least 50%! Do you see why it immediately caught my eye when I was doing my searches?
Median End Price: Is there enough room for profit?
Uggs have a median end price of $71.33. A note on median end prices: The median end price on eBay can be ambiguous because it is the end price for all listings of uggs which can include bulk listings that sell two or more pairs of uggs in a single listing. This can skew our data.
How much are uggs actually selling for on eBay? As shown below the average price for a pair of uggs is $127 and the average Buy It Now price is $167.00.
Total Listings, Total Bids and Total Sellers: How viable is your market?
As of October, an average of 170 sellers sold or listed uggs on a daily basis which is roughly 5,100 sellers per month. You might immediately think this niche is near saturated but look again – There were 34,619 bids for uggs last month!
Data Trends: Are sellers hitting their target?
Check out the highest total revenue for October - $18,254.79! Imagine not a day with sales below $5,000.
Doesn’t this give you a positive reassurance that we have indeed found a promising niche?
Going beyond eBay: How popular are Uggs online?
Using our very own free SEO software, Traffic Travis, we can check the traffic ratings for uggs outside eBay. You can download your own copy today by visiting www.traffictravis.com.
What do these numbers mean?
Now this is the traffic we all have been looking for! There are 550,000 searches globally and 368,000 in the US alone! Another keyword you might consider using is ugg boots which also has relatively high search counts. Imagine what proper SEO techniques can do to your online store and eBay listings!
Trusted uggs wholesale suppliers
Uggs supplier #1
A manufacturer of quality sheepskin and leather products. All their products are manufactured in Australia from 1st grade Australian sheepskin and leather. Their products carry their own brand name. Founded in 1979, the company now distributes a large range of quality sheepskin and leather products under their own brand to wholesalers, retailers and individuals worldwide. They are proud to be one of the leading manufacturers of quality genuine Australian made ugg boots. International shipping is available. They accept all major credit cards.
View their SaleHoo listing (requires SaleHoo account)
Uggs supplier #2
Serving major fashion places all over the country, New York, California, Florida, Texas, Georgia, Pennsylvania, North Carolina, Illinois, and New Jersey are just a few of the places they ship thousands of pairs of shoes to. They also operate on a worldwide scale and ship their products to popular destinations, such as Great Britain and the UK, Germany, France, China, Netherlands, and Australia. They accept payments in the form of major credit cards, PayPal, wire transfers, money orders and certified checks.
View their SaleHoo listing (requires SaleHoo account)
To access our list of uggs wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now.
Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today
See you next Monday!
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Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
Source: http://www.salehoo.com/blog/wholesale-uggs
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