pamgerlach9

Source: http://pluperfecter.blogspot.com/2012/05/facebook-scams-investigate-before-you.html

Boost Conversions Step 3: Revamp Your Communications

Boost Conversions Step 3: Revamp Your Communications

This guest post is by Tommy Walker of Tommy.ismy.name. “How do I get more people to interact with my stuff?” It’s a question I ask myself constantly. I could go on all day about traffic strategies, guest posting, or any number of online marketing topics. But the truth is, at the end of the day, shares, [...]

Originally at: Blog Tips at ProBlogger

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/Z3gnqPNOyCI/

online marketing search engine marketing internet marketing

A Manifesto of Content Marketing

Posted by randfish

Last month in Philadelphia, I gave a 10-minute presentation on content marketing to an audience at SEER Interactive's SearchChurch. Since the setting was so unique, I tried a different format and style that I haven't done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek). The fundamentals of what I tried to present, though, are things I solidly believe in:

That success is driven by learning from experimentation and failure
That content's goal is not simply links nor SEO, but to earn the awareness, affection and trust of potential customers
That committing to a vision that requires sacrifice, sweat equity and tolerance of failure is the best way to earn inbound marketing success in the long term

Below is the slideshow from that presentation:

The Content Marketing Manifesto

View more presentations from Rand Fishkin

And I've also got a video from the event (which SEER kindly recorded and posted) for those interested.

Looking forward to all of your thoughts around this presentation and the concepts therein. This certainly isn't the only way to approach content marketing, but it's one that I've seen have tremendous effect and value.

And for anyone interested, SEER also posted the other talks from the meetup, including:

p.s. Nearly every photo in the slide deck (with a few exceptions like the Walter Cronkite slide) were taken by my wife for her travel blog. It was really fun to put together a slideshow using them and it's something I might do more of in the future.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Source: http://feedproxy.google.com/~r/seomoz/~3/PoZmttLW2Bc/manifesto-of-content-marketing

internet marketing video marketing seo

4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online

4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online
Guest Post By Womens Way To Wealth
Whether you’re in the “make quick money online” niche or the “create wealth from your own home business niche” you can benefit from these four powerful profit generators. They work whether you’re new to internet [...]

Source: http://jaysonlinereviews.com/4-quick-ways-make-money-online/

Source: http://www.legalsearchmarketing.com/google-search-engine/create-a-mobile-ppc-campaign-at-google-adwords/

Create a Mobile PPC Campaign at Google AdWords

What is Google AdWords? Google AdWords is Google’s main advertising product and main source of revenue. Google AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Google Adwords MOBILE Interested in showing ads on mobile devices? AdWords allows you to target high-end mobile devices, WAP-enabled devices, or [...]

search marketing best seo company marketing online

Usability Review of Microsoft Social Network So.cl

Earlier today I was conducting a BUR (basic usability review) of So.cl but due to heavy traffic and a plethora of bugs and glitches, the site seems to be closed for fixes and head scratching.

Here are my initial observations:

(1) Can't find Upload Photos.

No photo gallery or albums for your profile? Haven't they been paying attention to Facebook, Pinterest or G+?

(2) Can't find Search for Users.

First thing you want to do on a social network is find people you follow on other sites and see what they're doing on the new one.

(3) Names of users have no identification like who they are, where they work, slogan.

If users had "Rock Musician", "Digital Artist", "CEO, Expandable Mandibles", "Occupy Atlantis", or some title that gave you a reason to check them out, it would facilitate user discovery.

I see no way to build a following, aside from email contact pestering.

(4) Find More button takes you to:

"Follow some interests to catch posts that might pique your curiosity" (music, food, travel, movies, art > Show More: tech, architecture, science, innovation, social, cars, sports, animals, games photoorange, kids, bcwa, seattle djs, start ups, cycling)

Everything is pre-checked, so I have to unclick them, then check what I want.

"Follow some of the most popular people on So.cl to get the latest."

Server overload: not working right now.

(5) UI is broken so I often can't scroll down to the action buttons to click. This is a horrible usability glitch.

(6) Search Interests > Web Design > InterestTopContributors error.

(7) Explore > Tech > only 3 people displayed.

(8) Drop down tool tip message: "Thanks for all the love and feedback on So.cl! We’re going to get to work fixing some issues you found, and open back up shortly!"

(9) Video Parties > Popular Parties > Socl Review

Viewing a usability review (screen shot tutorial) added by Chris Voss.

Not much to it, since So.cl seems really rough and raw, like Diaspora.

"Be careful what you search for, because your searches will be shared" -- oh dear!

Not a G+ Hangout, but "you can invite your friends to watch videos with you". Big deal.

Near top of right sidebar "People watching right now" with my So.cl avatar displayed with a few other people.

(10) To find people to follow, go to a popular geek like Robert Scoble and comb through who they are following.

(11) To indicate you like a person's message, click on the smiley face icon at far left under the message. It's the MS like button.

(12) Under a message, you'll see:

[smiley icon on its side = Like] | Comment | Riff | Tag | Share

(13) You can Edit a Message, but apparently, you can't Edit a comment like you can on G+. Facebook has the same problem.

UPDATE: I tried to Edit a message, but it doesn't seem to work. I did an Add Link again to that message, but no link is displayed.

(14) Jim Lewallen over at So.cl is very swiftly replying to my critiques. I appreciate that. I'm trying to help them fix the site. But there seems to have been zero usability testing done prior to this re-launch. Why would they release a site so full of glitches and error messages?

(15) In the Message text entry box, you cannot add a link apparently. Instead,there is an Add Link entry box. I typed in a remark in the Message area, then added a URL to the Add Link box, clicked Done, and it all disappeared. I was taken back to the Home page.

(16) No tool tip upon hover on actions. What does Riff mean? To find out, I clicked on Riff under one of my own posts. It seems to mean "engage in conversation", but there is already a Comment and Share button. Unfortunately, I can't escape this action, as there is no Cancel button.

Here is a copy and paste of my options:

You are riffing on the post "More photos from..." by Steven Streight

Add a message

Comment

Tag

Add Link

Done

Click on items to add to post.

Enter a query in the search box above to see results.

(17) In the Message box "Write Message", there is your name in a field by itself (but appears you can type in another name -- to message someone?), then below that a message field "Add a message". The default is to message...yourself?

Right below "Add a message" pre-fill text in message box, there is a "Write Message" link that doesn't do anything because you're already doing that.

(18) No place to display links to all your other social networks, blogs, and websites.

I was told to add the URLs to my Bio, but it's not called a Bio, it's called "Create a brief introduction that will tell other So.cl users more about you". But the maximum length is 512 characters. So I just added my http://www.pluperfecter.blogspot.com/

After clicking Save, user dialogue text = "Your message has been saved." My message? It should have said "Your changes were saved."

(19) After a few hours, I returned to So.cl to see how they were doing. I'm worried. It's not going well at all over there. I saw above the Invite Friends button "You have 10 invitations left". I clicked around, trying to find a Video Party worth joining (watching a YouTube video is all it amounts to), failed to find anything, then saw "You have 3 invitations left".

I am discussing these issues with So.cl PM Jim Lewallen, hoping they can fix this site and make it work beautifully.

Source: http://pluperfecter.blogspot.com/2012/05/usability-review-of-microsoft-social.html

Source: http://jaysonlinereviews.com/blog-commenting-properly-great-high-pagerank-backlinks/

Blog Commenting How To Do It Properly For Some Great High Pagerank Backlinks

Do You Feel Like This Guy When It Comes To Blog Commenting Dazed @ Confused? Thanks To Day Trips Canada For This Humorous Picture …

Blog Commenting Properly Equals More Traffic @ Money In Your Pockets This Is How I Do It?
This is going to be a quick video tutorial on blog commenting, and backlinking. How [...]

seo search marketing best seo company

Wednesday, June 6, 2012

How To Pick And Promote Hot Selling Quality Clickbank Products Tutorial

How To Pick And Promote Hot Selling Quality Clickbank Products That Will Make You Money?
Here is what I do step by step when I am looking for a great Clickbank course to buy, promote, and recommend to my blog readers and email subscribers.
Clickbank has thousands of products for you to promote online and earn a nice [...]

Source: http://jaysonlinereviews.com/pick-promote-hot-selling-quality-clickbank-products-tutorial/

search engine marketing internet marketing video marketing

Paid Placement in Search Engines

In the below poll we didn't make any distinction between AdWords & organic SEO investments. If we did I am not sure how it would have impacted the voting.

How do you feel about people paying for placement in search engines?

Nearly 2 in 3 people dislike money manipulating search results.

response	All (1201)
I think it is deceptive	65.4% (+3.3 / -3.5)
It is good if it is relevant	34.6% (+3.5 / -3.3)

Women tend to dislike it slightly more than men.

answer	Men (813)	Women (388)
I think it is deceptive	63.6% (+3.6 / -3.8)	67.2% (+5.4 / -5.9)
It is good if it is relevant	36.4% (+3.8 / -3.6)	32.8% (+5.9 / -5.4)

Older people tend to think money influencing search is manipulative, as do younger people who have not had their idealism beaten out of them by the harshness of the world. However the people in the 25 to 34 range who grew up with the web tend to like paid search far more than other groups do.

response	18-24 year-olds (350)	25-34 year-olds (266)	35-44 year-olds (164)	45-54 year-olds (194)	55-64 year-olds (148)	65+ year-olds (80)
I think it is deceptive	61.3% (+5.0 / -5.2)	47.9% (+6.6 / -6.6)	63.8% (+7.0 / -7.7)	72.5% (+5.8 / -6.7)	72.8% (+6.9 / -8.1)	70.6% (+9.9 / -12.3)
It is good if it is relevant	38.7% (+5.2 / -5.0)	52.1% (+6.6 / -6.6)	36.2% (+7.7 / -7.0)	27.5% (+6.7 / -5.8)	27.2% (+8.1 / -6.9)	29.4% (+12.3 / -9.9)

People in the south tend to dislike money influencing search than any other region & people out west are more accepting of it. Perhaps the audience from California is more likely to understand how search impacts the local economy?

answer	The US Midwest (267)	The US Northeast (333)	The US South (355)	The US West (246)
I think it is deceptive	64.3% (+6.9 / -7.5)	66.4% (+5.9 / -6.4)	69.5% (+5.6 / -6.2)	59.8% (+7.4 / -7.8)
It is good if it is relevant	35.7% (+7.5 / -6.9)	33.6% (+6.4 / -5.9)	30.5% (+6.2 / -5.6)	40.2% (+7.8 / -7.4)

Rural people dislike money influencing search more than urban people do.

response	Urban areas (620)	Rural areas (109)	Suburban areas (460)
I think it is deceptive	63.2% (+4.4 / -4.6)	70.9% (+8.9 / -10.8)	65.3% (+4.9 / -5.2)
It is good if it is relevant	36.8% (+4.6 / -4.4)	29.1% (+10.8 / -8.9)	34.7% (+5.2 / -4.9)

Income has essentially no impact on the perception of the influence of money in search (though there was insufficient data at the upper end of the income range).

response	People earning $0-24K (135)	People earning $25-49K (675)	People earning $50-74K (307)	People earning $75-99K (71)	People earning $100-149K	People earning $150K+
I think it is deceptive	65.1% (+7.4 / -8.2)	65.8% (+4.3 / -4.6)	65.4% (+6.1 / -6.7)	66.5% (+9.2 / -10.7)	Insufficient data	Insufficient data
It is good if it is relevant	34.9% (+8.2 / -7.4)	34.2% (+4.6 / -4.3)	34.6% (+6.7 / -6.1)	33.5% (+10.7 / -9.2)	Insufficient data	Insufficient data

Categories:

Source: http://www.seobook.com/paid-placement-search-engines

Search Again or Click On the Second Page of Search Results?

If you use a search engine but don't find what you are looking for, which are you more likely to do?

People are more likely to search again with a new keyword than they are to click onto the second page of search results.

Vote	All (1189)
search again with a different word	55.7% (+3.2 / -3.3)
go to the second page of the results	44.3% (+3.3 / -3.2)

The split is fairly consistent among men and women.

Vote	Men (651)	Women (538)
search again with a different word	55.4% (+4.0 / -4.1)	56.1% (+5.0 / -5.1)
go to the second page of the results	44.6% (+4.1 / -4.0)	43.9% (+5.1 / -5.0)

There isn't an obvious pattern among age either.

Vote	18-24 year-olds (284)	25-34 year-olds (309)	35-44 year-olds (144)	45-54 year-olds (195)	55-64 year-olds (150)	65+ year-olds (107)
search again with a different word	52.1% (+5.7 / -5.8)	56.7% (+5.7 / -5.9)	51.7% (+8.0 / -8.1)	57.5% (+6.7 / -7.0)	61.4% (+7.7 / -8.4)	54.2% (+9.4 / -9.8)
go to the second page of the results	47.9% (+5.8 / -5.7)	43.3% (+5.9 / -5.7)	48.3% (+8.1 / -8.0)	42.5% (+7.0 / -6.7)	38.6% (+8.4 / -7.7)	45.8% (+9.8 / -9.4)

People in the west & midwest are more likely to change keywords, whereas people in the north east & south are roughly equally likely to change keywords or go to page 2 of the search results.

Vote	The US Midwest (244)	The US Northeast (320)	The US South (363)	The US West (262)
search again with a different word	58.6% (+6.6 / -6.9)	52.2% (+6.3 / -6.4)	51.7% (+6.0 / -6.1)	61.8% (+6.2 / -6.6)
go to the second page of the results	41.4% (+6.9 / -6.6)	47.8% (+6.4 / -6.3)	48.3% (+6.1 / -6.0)	38.2% (+6.6 / -6.2)

Suburban people are more likely to change keywords than to click on to page 2.

Vote	Urban areas (590)	Rural areas (109)	Suburban areas (468)
search again with a different word	51.8% (+4.6 / -4.6)	48.0% (+9.3 / -9.1)	61.1% (+4.8 / -5.0)
go to the second page of the results	48.2% (+4.6 / -4.6)	52.0% (+9.1 / -9.3)	38.9% (+5.0 / -4.8)

There isn't much of an income correlation either.

Vote	People earning $0-24K (123)	People earning $25-49K (638)	People earning $50-74K (319)	People earning $75-99K (88)	People earning $100-149K (22)
search again with a different word	57.9% (+9.3 / -9.9)	55.9% (+4.4 / -4.5)	58.8% (+5.8 / -6.1)	54.5% (+9.3 / -9.6)	50.0% (+21.4 / -21.4)
go to the second page of the results	42.1% (+9.9 / -9.3)	44.1% (+4.5 / -4.4)	41.2% (+6.1 / -5.8)	45.5% (+9.6 / -9.3)	50.0% (+21.4 / -21.4)

It would also be interesting to run this question again & include the option of trying another search engine as an answer.

Categories:

online marketing search engine marketing internet marketing

Source: http://www.seobook.com/second-page

Make Money Online Training Videos To Help Beginners Get Started Affiliate Marketing

Make Money Online Training Videos To Help Beginners Get Started Affiliate Marketing
I have gotten a few emails recently asking me how to create an affiliate hoplink? So what did I do? I created a video tutorial to show you how to do just that and more.
Without a clean, correctly formatted affiliate hoplink. It will be [...]

Source: http://jaysonlinereviews.com/money-online-training-videos-beginners-started-affiliate-marketing/

Source: http://feedproxy.google.com/~r/seomoz/~3/SmlQkOT_pEc/comment-marketing-as-an-inbound-tactic-whiteboard-friday

Comment Marketing as an Inbound Tactic - Whiteboard Friday

Posted by randfish

Take those black and grey hat comment marketing tactics and throw them away once and for all. In this week's Whiteboard Friday, we will be covering some wonderful white hat techniques that you can start using today. These tactics will help you spread your name to the far reaches of the internet, gain the affection of the web's most powerful influencers, and build up strong relationships that can bring you long-lasting returns.

Thanks for joining us and don't forget to leave your comments below. *hint, hint*

Video Transcription

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week I wanted to tackle the topic of comment marketing. A lot of people in the internet marketing world and the inbound marketing world use comments as a form of marketing, and classically, at least in sort of the SEO world, it's been a little bit of a grey hat/black hat tactic.

Now, there's obviously like the true black hat stuff, which is essentially comment spamming and it's just automated stuff that goes through, leave comments in the hopes that some of them get approved and some of them pass some link value and maybe some of them are not no-followed or maybe the no- follows carry some weight or get scraped or picked up. Xrumer blasts, like all these kinds of things, right, that find open ports on the Web and leave these strings of comments. That would be like the black hat stuff.

Then there's the grey hat, which is essentially, you know, it's a real person commenting, but they're not adding much value and their entire goal is just to get a link and they're not doing a whole lot.

There's the rarely observed but highly valuable form, in fact, most valuable form in my opinion, which is the true white hat kinds of comment marketing, and that's what I want to talk about today.

Comment marketing is this idea that I want to participate in the Web's communities to earn the trust and respect of other people and the awareness. This is a blog post, right? Here's some content. You can add comments down at the bottom. This happens all over the Web. There are literally tens of millions of blogs where this could be valuable, depending on your niche, and contributing here and earning the recognition of readers can earn you all sorts of returns. Let me talk through some of these.

So comments work well because commenters and readers, the people who are here, people in this world, right, this guy here, that guy there, they tend to be influencers. They tend to be the people who have larger Twitter followings, have lots of fans on Facebook, have lots of people reading their RSS, have the ability to link to you, have the ability to spread your message, speak at conferences and events, influence other people. They are valuable connectors, and it's a great reason to be in front of them. It's not just the people here, though. It's also this guy, the person who wrote the post. We're trying to get in front of them. When we earn the attention and awareness of the blogger, we can often build a relationship there, build some trust and likability, build a system whereby we can earn things like, oh, we can earn a guest post. We can earn the community's reciprocity, inspire reciprocity, meaning that if we contribute here, we're likely to get some of these people and maybe this person contributing on our site to our blog to our marketing efforts, those kinds of things. So it does all these great things.

The goals of comment marketing, when it's done right, need to be build awareness, meaning people recognize you when you're commenting, they recognize what organization you're with. You build trust, meaning, "Hey, you know what? I know that Rand guy. He's commented on lots of sites. I've seen him around. I'm familiar with him." Build likability, the goal here being when I see him, I think, oh, I will positively interpret that message because in the past I have had a previous good experience when this person has left comments. Whenever I see their avatar, whenever I see their username commenting, I think positively about them. That's a great thing to build up over time, and it does lead to all of the great things that you need to be doing in an SEO campaign and a social media marketing campaign and a content marketing campaign. It will help all of those channels succeed better.

You are not, not trying to build links. No, not directly anyway. Eventually, over time, one of the goals is hopefully to get some links, maybe to get a blogger to mention you, point over to your stuff, not to build profiles, which, essentially, is just a form of link spam or of reputation management where you're building all these profiles across different sites, and not to comment without adding value. "Great post. Nice work. Thanks for writing this." Okay, well, thank you maybe, maybe 1 out of 10 comments can be that because you just feel like, man, that was a really great post and I want to tell this person. That's genuine and fantastic, fine. But if you're just doing that across hundreds or even dozens of blogs, what are you doing? Why are you there? If you're not participating without adding value, then the opposite of what you want is going to happen. You are going to build awareness, but you are going to screw yourself on trust and likability. This completely defeats the purpose, and you will have to rebuild your persona on the Internet. A terrible, terrible idea.

I do have some pro tips when we're doing this, to help you accomplish all these goals. The first one is, since we're trying to build awareness and recognition, please, for goodness sake, I see this mistake all the time, use the same avatar and username everywhere you go. Seriously. I can't tell you how many people have, "Oh yeah, my Disqus profile looks a little bit different than my Twitter, which looks a little different than my Facebook, which looks different from the one that I use to comment on blogs. If you want, you can do one of the things that I do, which is I have kind of one image that I always use for my personal stuff. So I have a personal Facebook or I have my Foursquare, and that's personal. It's private. I don't share it with everybody. Then I have my public persona, and I use that same avatar all the time.

If you can, if at all possible, use a real human being face, hopefully your actual face or your social media, community manager's face. Get close up. Eyes, smile, those kinds of things create the sort of stuff you're looking for: trust, likability, familiarity, awareness. It creates that branding. Use a background, that is hopefully colorful, that helps the person to stand out, that's a good color match. Professional photography can actually be helpful. I know it looks like it doesn't because the image is this big. Who cares about professional photography at this size? You'd be shocked. You'd be shocked at how much it really actually helps.

Don't be afraid. A lot of people that think that, oh, if I'm doing comment marketing, if I'm trying to engage to build positive things, then the last thing I want to do is disagree with the blogger or disagree with another commenter. Actually, no. I would say that that's a highly valuable tactic. When you disagree or you have critiques or you have additions or you say, you think to yourself, boy, you know, this part of it I really liked and I think it's highly accurate, but this piece I'm not so sure about and here's why. As long as you're doing it respectfully and positively, you're actually going to be earning much more value and creating much more of a conversation and a community and a reason for everyone to be participating on the blog than if you're simply agreeing every time and saying that you like it. Then you just fall away into the noise. But if you bring up salient points, you're going to have a much better time. I even recommend, and I do this myself sometimes, if there's something that you truly disagree with strongly, you can comment about it, go back and forth on the comment thread. If you're still having questions about that, go write a blog post about why you disagree. Make sure to stay positive. Stay highly respectful. But oftentimes, the person will update their blog post or write a new blog post saying, "Hey, I wrote about this last week. This person who's a frequent commenter in our community mentioned it here." Now you've got a link. You've got some of their traffic. You've helped to drag some of their community over to your community and built more awareness and trust and likability. Fantastic. Excellent, excellent work. That's precisely what you're trying to do.

When sharing a URL, so let's say you've got something in the comments and you go, oh man, this person, they wrote about this. Some people are asking about this topic, and I have something that I wrote specifically about that a little while back, or I have a tool or I really want to share this thing. First off, if it's paid, if it's something that you have to pay for, don't share it. Don't mention it. If it's free, however, and anyone can consume it, rather than putting in the URL that makes it a live link, which can look a little spammy, look like you're trying to get that link, what you can do, and I think this is a great tactic is to say, particularly if you're not sure of the rules, "Hey, I'm not sure what the rules are here. I wrote something about this. I think it would be worth sharing and of interest to your community. Here's the URL," and then cut it off, so that essentially instead of http:// whatever, you've just got SEOmoz.org/blog/thepost. The reason you do that is because it will appear as text, and then you can say, "Editor/blogger, if you want to make this a live link, that's great, or feel free to remove it if this is not appropriate." Then, essentially you're caveating the link that you've dropped and saying, "Hey, I'm trying to do this in a very respectful way and I think this is of interest." If you do it in that way, and you do it with something that is high quality and relevant and useful, you'll probably get a lot of nice traffic. You won't be able to see the referring source, because a lot of people will just copy and paste the URL, but you will see that traffic. You will see people referencing it. Then you can follow up in the comment thread underneath where you've left that.

Number four, I should put this as number one. Target the right blogs and communities. So there are blogs where it pays to contribute. So usually in most industries there's somewhere between 5 and 50 blogs that really matter, that are very important, and you should start building profiles there, but you shouldn't ignore sort of the long tail of, oh, they only get a few dozen to a few hundred readers. You should be contributing on those blogs as well. In fact, those people are very likely to be the ones who will start linking to you, start sharing, because they're also more up-and- comers than they are sort of big industry leaders, and for that reason it can often be a lot easier to earn that trust and awareness and likability. If you're the person who comments on three out of five posts on a blog that usually only gets five or six comments, they're going to love you. They're going to appreciate you so much. You are making their day, and that's a great thing. You actually want to be that big fish in the small pond.

Make sure, though, that the communities are targeting the right kinds of people. So what you are not looking for is customers. I am not asking you to go find the people who are going to buy your stuff. What I want you to find is these people over here who are influencers of potential customers. So it's not the person who, oh, well this is male between 25 and 35, and I'm selling boots to outdoorsmen and so this is my customer. But you are thinking, hey, who are the people who write about outdooring? Who are the people that go on travel adventures? Who are the people that are on television or in media or on the Web who are talking about these things? Those are the folks that I really want to reach. So this is not about directly encouraging customers to come to you and buy. This is about influencing the influencers who will then get your message down to customers. This is why comment marketing works, in fact. So get the right blogs and communities. If you're looking for a good tool, I actually do recommend Google's Blog Reader, because if you go to Google Blog Reader, you can do searches for your keywords for your topics and then you can sort things or see things by the number of RSS readers, which is actually probably the best way to gauge the authority or the influence of a particular blog.

Number five. This is obvious. Don't pimp your products, the things you're selling. Pimp your content. Pimp the stuff that you've written on your blog. Get inspired from the stuff that people are writing to write other great things and to put those things together. If someone says, "Oh, I really wish there was a resource for what kind of trails go with what kind of boots," and you think to yourself, I can do that, do it. Go do it, and then email the blogger and say, "Hey, you remember how you said that you wish that there was this? I made that. Would you share it for me? Would you help me get the word out? Do you have any critiques?" Bing.

Number six. This one is kind of sad and sucky because I take a lot of pride in our industry and in what we do, but it's true. If you use the word SEO or Social Media Marketer in your profile, you're not going to be viewed positively. So I might recommend saying, "I'm the Director of Marketing" or "I run a community" or "I'm involved with outreach and building." Outreach maybe is not such a good word. Try and find good language that describes what you do accurately, but doesn't necessarily use buzzwords that are going to piss people off. People on blog comments and in these kinds of communities are very, very sensitive, and they've been burned by so many people who do the grey hat and black hat kinds of comment marketing that it sort of burned these words as untrustworthy in their eyes. So I'd recommend biasing away from those.

All right, everyone, I'm looking forward to some fantastic comments here, maybe even some suggestions, some disagreements, these kinds of things. I will see you again next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

How Many Search Engines?

How many search engines do you typically use in a given month?

Most people only use 1 or 2 search engines in any given month.

Vote	All (1223)
1	48.9% (+3.1 / -3.1)
2	26.2% (+2.9 / -2.7)
3	9.1% (+2.2 / -1.8)
4	4.7% (+2.0 / -1.4)
5 or more	11.1% (+2.3 / -2.0)

There isn't much difference between men & women on this front.

Vote	Men (669)	Women (554)
1	49.4% (+4.0 / -4.0)	48.4% (+4.8 / -4.8)
2	25.5% (+3.6 / -3.3)	26.9% (+4.6 / -4.1)
5 or more	10.6% (+2.9 / -2.3)	11.7% (+3.8 / -3.0)
3	9.7% (+2.8 / -2.2)	8.5% (+3.6 / -2.6)
4	4.8% (+2.5 / -1.7)	4.5% (+3.6 / -2.0)

Surprisingly, older people are more likely to use a variety of search services while younger people are more likely to stick with their one favorite. I would have guessed that to be the other way around.

Vote	18-24 year-olds (295)	25-34 year-olds (300)	35-44 year-olds (165)	45-54 year-olds (204)	55-64 year-olds (182)	65+ year-olds (77)
1	54.9% (+5.5 / -5.7)	57.7% (+5.7 / -6.0)	45.6% (+7.7 / -7.5)	50.4% (+6.9 / -6.9)	48.1% (+7.3 / -7.3)	35.8% (+11.5 / -10.1)
2	23.0% (+5.1 / -4.4)	23.0% (+5.4 / -4.6)	23.1% (+7.1 / -5.8)	22.5% (+6.3 / -5.3)	29.2% (+7.1 / -6.2)	36.8% (+11.3 / -10.1)
3	5.8% (+3.3 / -2.1)	5.5% (+3.4 / -2.2)	13.7% (+6.0 / -4.4)	10.5% (+5.0 / -3.5)	11.5% (+5.5 / -3.9)	7.0% (+8.0 / -3.9)
4	6.8% (+3.5 / -2.4)	4.7% (+3.3 / -2.0)	4.2% (+4.7 / -2.3)	4.9% (+4.3 / -2.3)	2.1% (+3.8 / -1.4)	5.4% (+9.1 / -3.5)
5 or more	9.6% (+3.9 / -2.8)	9.1% (+3.9 / -2.8)	13.4% (+6.2 / -4.4)	11.7% (+5.3 / -3.8)	9.0% (+5.2 / -3.4)	15.0% (+9.7 / -6.3)

Here is the geographic breakdown.

Vote	The US Midwest (260)	The US Northeast (320)	The US South (374)	The US West (269)
1	53.6% (+6.5 / -6.6)	45.1% (+6.1 / -6.0)	47.0% (+5.8 / -5.7)	50.4% (+6.4 / -6.4)
2	22.7% (+6.2 / -5.2)	27.1% (+5.7 / -5.1)	26.8% (+5.5 / -4.8)	27.9% (+6.1 / -5.4)
3	8.7% (+4.9 / -3.2)	11.4% (+4.8 / -3.5)	8.6% (+4.4 / -3.0)	8.2% (+4.8 / -3.1)
4	3.5% (+5.2 / -2.1)	5.3% (+4.3 / -2.4)	5.7% (+4.1 / -2.5)	3.8% (+5.4 / -2.3)
5 or more	11.5% (+5.5 / -3.9)	11.1% (+4.7 / -3.5)	11.9% (+4.5 / -3.4)	9.7% (+5.2 / -3.5)

Here are stats by population density.

Vote	Urban areas (608)	Rural areas (107)	Suburban areas (499)
1	48.1% (+4.5 / -4.5)	50.2% (+9.8 / -9.8)	47.2% (+4.7 / -4.7)
2	26.4% (+4.1 / -3.8)	21.2% (+10.6 / -7.8)	27.8% (+4.5 / -4.1)
3	9.1% (+3.6 / -2.7)	14.2% (+10.7 / -6.6)	9.6% (+4.0 / -2.9)
4	5.3% (+4.0 / -2.3)	6.5% (+12.0 / -4.4)	3.8% (+4.4 / -2.1)
5 or more	11.0% (+3.8 / -2.9)	7.9% (+11.4 / -4.9)	11.6% (+4.2 / -3.2)

Here is data by income groups. No obvious pattern here either.

Vote	People earning $0-24K (132)	People earning $25-49K (673)	People earning $50-74K (326)	People earning $75-99K (70)	People earning $100-149K (27)
1	45.0% (+8.9 / -8.6)	47.7% (+4.2 / -4.2)	50.2% (+6.1 / -6.1)	42.1% (+12.3 / -11.4)	48.3% (+17.9 / -17.5)
2	29.1% (+9.0 / -7.6)	26.3% (+3.8 / -3.5)	23.1% (+6.2 / -5.3)	35.2% (+12.2 / -10.5)	37.4% (+18.8 / -15.6)
3	8.7% (+9.1 / -4.7)	8.6% (+3.2 / -2.4)	11.6% (+5.8 / -4.0)	9.7% (+11.7 / -5.6)	0.0% (+12.5 / -0.0)
4	6.1% (+9.5 / -3.9)	5.2% (+3.2 / -2.0)	4.3% (+6.3 / -2.6)	2.6% (+17.0 / -2.3)	3.4% (+22.2 / -3.0)
5 or more	11.0% (+8.9 / -5.2)	12.1% (+3.3 / -2.7)	10.9% (+5.8 / -3.9)	10.4% (+11.9 / -5.9)	10.9% (+16.7 / -7.1)

Categories:

online marketing search engine marketing internet marketing

Source: http://www.seobook.com/how-many-search-engines

Infographics Suck

Infographics suck. That's right. They annoy me.

They rarely cite sources for their data, they are often hard to read, and they use a lot of fancy formatting to visualize data that is not that big of deal. Infographics are like PowerPoint and PDFs.

Use them sparingly, not as a crutch for information that is boring or presented poorly -- and cannot be saved by elaborate design flourishes.

I don't understand why people keep linking to infographics images. I find the visual renderings of information to be cheesey and not very helpful. I prefer the plain text, a simple list of points or a concise statement with links to further research.

Charts and graphs can assist in comprehension of things like growth and change, but I find most infographics to be boring, with the text explanations in tiny type. A lot of fancy and sometimes distracting formatting -- for a little bit of data.

BuzzFeed "Awesome Truth about Infographics"

ReadWriteWeb "6 Reasons Why Infographics Don't Cut It"

online marketing search engine marketing internet marketing

Source: http://pluperfecter.blogspot.com/2012/06/infographics-suck.html

Paid Placement in Search Engines

In the below poll we didn't make any distinction between AdWords & organic SEO investments. If we did I am not sure how it would have impacted the voting.

How do you feel about people paying for placement in search engines?

Nearly 2 in 3 people dislike money manipulating search results.

response	All (1201)
I think it is deceptive	65.4% (+3.3 / -3.5)
It is good if it is relevant	34.6% (+3.5 / -3.3)

Women tend to dislike it slightly more than men.

answer	Men (813)	Women (388)
I think it is deceptive	63.6% (+3.6 / -3.8)	67.2% (+5.4 / -5.9)
It is good if it is relevant	36.4% (+3.8 / -3.6)	32.8% (+5.9 / -5.4)

response	18-24 year-olds (350)	25-34 year-olds (266)	35-44 year-olds (164)	45-54 year-olds (194)	55-64 year-olds (148)	65+ year-olds (80)
I think it is deceptive	61.3% (+5.0 / -5.2)	47.9% (+6.6 / -6.6)	63.8% (+7.0 / -7.7)	72.5% (+5.8 / -6.7)	72.8% (+6.9 / -8.1)	70.6% (+9.9 / -12.3)
It is good if it is relevant	38.7% (+5.2 / -5.0)	52.1% (+6.6 / -6.6)	36.2% (+7.7 / -7.0)	27.5% (+6.7 / -5.8)	27.2% (+8.1 / -6.9)	29.4% (+12.3 / -9.9)

answer	The US Midwest (267)	The US Northeast (333)	The US South (355)	The US West (246)
I think it is deceptive	64.3% (+6.9 / -7.5)	66.4% (+5.9 / -6.4)	69.5% (+5.6 / -6.2)	59.8% (+7.4 / -7.8)
It is good if it is relevant	35.7% (+7.5 / -6.9)	33.6% (+6.4 / -5.9)	30.5% (+6.2 / -5.6)	40.2% (+7.8 / -7.4)

Rural people dislike money influencing search more than urban people do.

response	Urban areas (620)	Rural areas (109)	Suburban areas (460)
I think it is deceptive	63.2% (+4.4 / -4.6)	70.9% (+8.9 / -10.8)	65.3% (+4.9 / -5.2)
It is good if it is relevant	36.8% (+4.6 / -4.4)	29.1% (+10.8 / -8.9)	34.7% (+5.2 / -4.9)

Income has essentially no impact on the perception of the influence of money in search (though there was insufficient data at the upper end of the income range).

response	People earning $0-24K (135)	People earning $25-49K (675)	People earning $50-74K (307)	People earning $75-99K (71)	People earning $100-149K	People earning $150K+
I think it is deceptive	65.1% (+7.4 / -8.2)	65.8% (+4.3 / -4.6)	65.4% (+6.1 / -6.7)	66.5% (+9.2 / -10.7)	Insufficient data	Insufficient data
It is good if it is relevant	34.9% (+8.2 / -7.4)	34.2% (+4.6 / -4.3)	34.6% (+6.7 / -6.1)	33.5% (+10.7 / -9.2)	Insufficient data	Insufficient data

Categories:

Source: http://www.seobook.com/paid-placement-search-engines

Source: http://feedproxy.google.com/~r/seomoz/~3/J9Wh_HLVOEQ/may-mozscape-index-update164-billion-urls

May Mozscape Index Update:164 Billion URLs

Posted by randfish

It's that time once again! Mozscape's latest index update is live as of today (and new data is in OSE, the mozBar and PRO by tomorrow). This new index is our largest yet, at 164 Billion URLs, however that comes with a few caveats. The major one is that we've got a smaller-than-normal number of domains in this index, so you may see link counts rising, while unique linking root domains shrink. I asked the team why this happened, and our data scientist, Matt, provided a great explanation:

We schedule URLs to be crawled based on their PA+external mozRank to crawl the highest quality pages. Since most high PA pages are on a few large sites this naturally biases to crawling fewer domains. To enforce some domain diversity the V2 crawlers introduced a set of domain mozRank limits that limit the crawl depth on each domain. However, this doesn't guarantee a diverse index when the crawl schedule is full (as we had for Index 52).

In this case, many lower quality domains with low PA/DA are cut from the schedule and out of the index. This is the same problem we ran into when we first switched to the V2 crawlers last year and the domain diversity dropped way down. We've since fixed the problem by introducing another hard constraint that always schedules a few pages from each domain, regardless of PA. This was implemented a few weeks ago and the domain numbers for Index 53 are going back up to 153 million.

Thankfully, the domains affected should be at the far edges of the web - those that aren't well linked-to or important. Still, we recognize this is important and thus are focused on balancing these moving forward.

Several other points may be of interest as well:

Last index took nearly 13 weeks to process, this one's only 7 weeks. This means relatively fresher data, though not as fresh as we'd like. The oldest information will be from February and the newest from mid-April.
Of all the URLs on which data was requested in the last month, this update has data for 88.56% of them (this is only very slightly lower than last index's 88.80%)
This index still has very high correlations with rankings. Below are a few samples of Spearman correlations with higher rankings in Google.com (US):
- Page Authority (PA) - 0.38
- Domain Authority (DA) - 0.26
- URL MozRank (mR) - 0.20
- URL MozTrust (mT) - 0.22
- Linking Root Domains to the URL - 0.29
- Total # of Links to the URL - 0.22

This bit is important: Next index, we're going back down to between 70-90 billion URLs, and focusing on getting back to much fresher updates (we're even aiming to get to updates every 2 weeks, though this is a challenging goal, not a guarantee). The 150 billion+ page indices are an awesome milestone, but as you've likely noticed, the extra data does not equate with hugely better correlations nor even with massively higher amounts of data on the URLs most of our customers care about (as an example, in index 50, we had ~53 billion pages and 82.09% of URLs requested had data). That said, once our architecture is more stable, we will be aiming to get to both huge index sizes and dramatically better freshness. Look for tons of work and improvements over the summer on both fronts.

Below are the stats for Index 52:

164,569,893,828 (164 billion) URLs
1,222,033,252 (1.22 billion) Subdomains
117,444,355 (117 million) Root Domains
1,784,256,496,532 (1.7 trillion) Links
Followed vs. Nofollowed
- 2.57% of all links found were nofollowed
- 64.91% of nofollowed links are internal
- 35.09% are external
Rel Canonical - 11.33% of all pages now employ a rel=canonical tag
The average page has 85.12 links on it
- 74.38 internal links on average
- 10.74 external links on average

Feedback is greatly appreciated - this index should help with Penguin link data identification substantively more than our prior one, and the next one should be even more useful for that. Do remember that since this index stopped crawling and began processing in mid-April, link additions/removals that have happened since won't be reflected. Our next index will, hopefully, be out with 5 or fewer weeks of processing, to enhance that freshness. We're excited to see how this affects correlations and data quality.

search engine marketing internet marketing video marketing

Blog Commenting How To Do It Properly For Some Great High Pagerank Backlinks

Source: http://jaysonlinereviews.com/blog-commenting-properly-great-high-pagerank-backlinks/

seo search marketing best seo company

Clickbank Review – Learn How To Get Started Making Money With Clickbank?

Clickbank Review – How To Get Started Making Money With Clickbank?
First off let me be the first to tell you this review of Clickbank is going to be very positive for several reasons that I am going to list below.

Clickbank always pays on time

I have been a happy Clickbank affiliate for over 5 years now [...]

Source: http://jaysonlinereviews.com/clickbank-review-learn-how-to-get-started-making-money-with-clickbank/

marketing online online marketing search engine marketing

Tuesday, June 5, 2012

Adf.ly Review Is It A Good Traffic Source? ( Scam Or Not )?

Thanks for stopping in and reading my review of the adf.ly traffic network.
Keep reading to see what I discovered on this up and coming traffic source, ways to make money with adf.ly? And the results of my adfly traffic campaigns?
I stumbled on some information about this somewhat newly discovered traffic source almost by accident. I [...]

Source: http://jaysonlinereviews.com/adf-ly-review-good-traffic-source-scam/

marketing online online marketing search engine marketing

22 Buttons Beyond "Like" for Facebook

Facebook's Like button is not enough. We need the ability to express a wide range of reactions. Wouldn't you love to have buttons you could click to warn people about what they're posting, to voice disagreement, or to express emotions other than that namby-pamby Like?

Buttons needed on Facebook include:

(1) Dislike button
(2) Hate button
(3) That's Stupid button
(4) Rogue App button
(5) Get A Life button
(6) Don't Entirely Agree button
(7) Vehemently Disagree button
(8) Link To Supporting Evidence button
(9) Spammy Game Invite button
(10) No More Cat Photos Please button
(11) Boring Photograph button
(12) Mute Your Drunk Postings button
(13) Employer Surveillance Risk button
(14) Stalker Fodder button
(15) Child Endangerment button
(16) TOS Violation button
(17) This Is a Joke, Right? button
(18) Stop With the Relentless Inspirational Quotes button
(19) Not Office Safe button
(20) Way Too Personal button
(21) Not Interested in Why You Hate Your Boyfriend button
(22) Unintelligent Extremist Viewpoint button

Source: http://pluperfecter.blogspot.com/2012/04/22-buttons-beyond-like-for-facebook_28.html

marketing online online marketing search engine marketing

MAC Foundation - Monday Market of the Week

In today’s world, makeup has become an integral part of life for many women across the globe. From your stay-at-home-moms to the working, makeup has becoming a necessity. With the help of the SaleHoo Research Lab, we found a makeup brand that is guaranteed to sell!

Let’s check just how good a niche MAC foundation is.

Sell-through Rate: Did you really find a hot niche?

Based on the data shown by our Research Lab, MAC foundation has a sell-through rate of 70.25% which is very good indicator that we have found a promising niche.

Always try to pursue products that have a sell-through rate of at least 50%, the higher the better!

Median End Price: Is there enough room for profit?

For the month of February the recorded price of MAC foundation is $21.69, it may not seem that much but if you check the rate these are selling, then you certainly see how you can make a profit selling Mac foundation on eBay.

Remember that the median end price on eBay can be ambiguous because the median end price is for all listings for MAC foundation which can include bulk listings that sell two or more MAC foundation in a single listing which can skew data. Check eBay completed listings and compare them to your supplier's prices before you go making a bulk order.

Total Listings, Total Bids and Total Sellers: How viable is your market?

There are only 1,936 listing being sold by 1,200 sellers on eBay, yet if you check closely there are at least 6,687 bids for MAC foundation which is more than 3 times the total number of live listings.

This just goes to show that your market demand is more than sufficient and certainly makes your market more promising.

Data Trends: Are sellers hitting their target?

Notice how the total revenue for the month of February is relatively constant between $2,000 to a little over $3,000? The market seems to display a stable sales rate, with the highest total revenue pegged at $3,203.74 and the lowest one at $2,066.52.

Going beyond eBay: How popular is MAC foundation online?

One of the quickest ways to check for viable traffic is by doing a simple keyword search. I usually use our very own free SEO software, Traffic Travis. Download your own copy by visiting www.traffictravis.com today.

What do these numbers mean?

There are currently 9,900 searches made globally and around 2,400 searches made in the US alone for MAC foundation. This is the amount of traffic you can potentially direct to your eBay listings and/or online store. Although the numbers are not as high as the search results for MAC cosmetics, you have to take into consideration that the term MAC cosmetics is relatively broad and people searching using that keyword may just be looking for MAC foundation as well!

Trusted MAC foundation wholesale suppliers

MAC foundation supplier #1

They carry brands like Lancome, Clinique, Estee Lauder, MAC, Bobbi Brown and more, and supply a range of online and retail stores, eBay sellers, flea market vendors, liquidation stores, and other wholesalers of all sizes around the globe. They accept credit cards - Visa, MasterCard, American Express, or Discover through PayPal. They also accept money orders, checks and wire transfers. They ship worldwide to most countries.

View their SaleHoo listing (requires SaleHoo account)

MAC foundation supplier #2

They sell wholesale, closeout, brand name, high quality makeup. All of their cosmetics are authentic and genuine and there are absolutely no imitations. They cater to all types of satisfied customers, website owners, retail stores, eBay resellers, flea market vendors, and other wholesalers. They accept PayPal and all major credit cards as well as money orders, personal checks and wire transfers. They ship internationally.

View their SaleHoo listing (requires SaleHoo account)

MAC foundation supplier #3

They sell high end cosmetics at great discounted prices. They accept major credit or debit cards through PayPal or Google Checkout, as well as cheques and postal orders, and direct bank transfers. All shipping is free for UK customers. International orders are welcome.

View their SaleHoo listing (requires SaleHoo account)

To access our list of MAC foundation wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now.

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!

-------------------------------------------

Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

Source: http://www.salehoo.com/blog/wholesale-mac-foundation

Review Peerfly Affiliate Network Make Money With CPA Marketing

Review Peerfly Affiliate Network Make Money With CPA Marketing
I am getting more and more involved in the cost per action affiliate industry these days due to the sheer money that you can make. C.P.A. or cost per action pays you the referring affiliate for every action that is performed for a program or company that [...]

Source: http://jaysonlinereviews.com/review-peerfly-affiliate-network-money-cpa-marketing/

internet marketing video marketing seo

A Technophobe’s No-tears Guide to Podcasting

This guest post is by Carol Tice of Make a Living Writing. You’ve probably heard that adding multimedia to your blog is a great way to grow your audience. But if you’re like me, and technology makes you assume the fetal position and cry like an overtired baby, you may have put off the idea. The [...]

Originally at: Blog Tips at ProBlogger

A Technophobe’s No-tears Guide to Podcasting

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/eAsQmrOitVk/