Thursday, July 12, 2012

How to Create Contests that Increase Engagement

This guest post is by Jeremy Statton of JeremyStatton.com. Contests are an effective way to increase activity. Most websites run one of some type. If you haven’t, you should. Nothing attracts a crowd like the possibility of winning something for free. But the standard contest that provides a free “prize” for those who enter may not [...]

Originally at: Blog Tips at ProBlogger
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How to Create Contests that Increase Engagement

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/Dcp7e4fpQZU/

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Lets Keep Our Internet Free–Stop Richard O’Dwyer’s Extradition

    I hardly ever get political on this blog but something has come to my attention recently and it demands some coverage on this blog. If you follow me on Twitter you’ll know about my involvement and subsequent 24hr blog blackout regarding SOPA. The alleged anti piracy law that the US government was trying to enforce was an affront to freedom of speech and something that I couldn’t just ignore. The US government seems to love to attack people’s {Read More}

Source: http://feedproxy.google.com/~r/JCulture/~3/0IdTI4Bg-6U/lets-keep-our-internet-freestop-richard-odwyers-extradition.html

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Free Internet Marketing Ebook To Build Email List, Learn, Giveaway, Share, Great Info!

Free Internet Affiliate Marketing Ebook 36 Pages Of Rock Solid Info Geared Towards Beginning Internet Marketers. Teaches You How To Start Making Money Online Click Here No Opt-In Enjoy!






Free Internet Marketing Ebook To Build Email List, Learn, Giveaway, Share, Great Info!
Free Gift To Build Your Email [...]

Source: http://jaysonlinereviews.com/free-internet-marketing-ebook-to-build-email-list-giveaway-share-great-info/

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Were You Hit by Negative SEO?

Posted by Dr. Pete

Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I do about aliens. I’ve created the following graphic to illustrate my beliefs:

My take on aliens

Ok, maybe that sounded a little harsh, but here’s the point – while I believe negative SEO is possible – and I’ve seen a handful of cases where I’m pretty sure it was effective – it’s usually not the root cause of a ranking drop. In other words: most people who think they’ve been hit by negative SEO haven’t been. This post is an attempt to ease your fears and help you find out if you’re one of the 0.1% who really saw that UFO.

What Is Negative SEO?

Broadly defined, “negative SEO” can mean anything malicious someone does to harm your site’s rankings. Rand’s recent video on negative SEO covers many examples and is a great recap. Within the context of the Penguin update, though, negative SEO really only means one thing – that someone has launched an organized effort to make your link profile look bad. This usually means that they’ve hit you with a ton of low-quality or clearly black-hat links across a large number of domains.

I don’t want to downplay attacks on your site. If you’ve had a security breach, such as a DDoS that is taking down your site or an SQL-injection attack that has modified your content or added outbound links, take it seriously and handle it quickly. With link-based “attacks,” though, the situation can get a lot trickier, and the cures can sometimes be worse than the disease. If you just start hacking at links or throw all of your time and money into fighting a perceived threat that’s not the root cause of your problem, you could set back your SEO efforts months.

What Are The Signs?

Let’s say you wake up one morning to find that your cat’s gone missing and your rankings have dropped. Does that mean that your competitors are up to no good? It’s possible, but I think it’s critical in 2012 SEO to step back and assess the problem. Solving the wrong problem can be catastrophic – at best, it’s just a waste of time and energy.

Even if your competitors are trying to cause trouble, that doesn’t mean that what they’ve done has caused your problems. I’ve seen people do ridiculously ineffective “negative SEO” – one client’s competitor hired a low-rent firm to create a copy of the client’s site. That copy sat on a staging server in India with no links and all but the home-page blocked in Robots.txt. Was it malicious? Sure, but malicious idiots are still idiots. It wasn’t worth an international incident to take that one rogue site down. Real negative SEO takes a concerted effort and a fair amount of know-how.

When someone is really attacking your link profile, and if that attack is going to be effective, you’ll typically see unexplained, low-quality links from a variety of root domains. Just slapping your link in the footer of one bad site isn’t going to bring you down – low-quality links happen in the wild all the time. You need to see a large-scale pattern. Typically, you’ll also see a sudden spike in these links. An aggressive attempt at negative SEO isn’t going to happen over years – it’s going to be done in weeks. When you see massive, unexplained growth in low-quality links, then you may have a problem.

I’m not going to dive deep into the tools, but there are multiple good ones for getting different views of your link profile (and using more than one is generally a good idea):

The new Bing Link Explorer replaces Yahoo! Link Explorer and seems promising, but you’ll need to sign up for their webmaster tools. Both our paid campaign management tools here on SEOmoz and Majestic's tools will track historical data about your links. Keep in mind, though, that link counts can spike for a lot of reasons. You’re not just looking for a jump in the numbers – you’re looking for a clear pattern of malicious links.

Even if you do see a spike in malicious links, the impact of an attack is often temporary. Many times, people use methods that get quickly removed or discounted (such as injecting links on other sites). When the links go away, the problem often goes away. It’s not of much comfort in the short-term, I realize, but it’s easy to be so aggressive that Google spots the attack and devalues the links. Getting the balance just right isn’t easy – many attempts at negative SEO fail.

Are Aliens Among Us?

About 70-80% of the time someone comes to me having just spotted a bunch of unexplained low-quality links to their site, a little digging turns up that it was the result of bad SEO by either their own team or someone they hired. If it’s your own team, that’s good news (even if it doesn’t feel that way) – you might be able to undo those links more easily or even have a record of them. If you hire an outside link-building firm, make sure you get a record of what they’ve done. Once you realize they’ve trashed your link profile, it may be too late. Monitor new link builders closely and insist that they track links. If they refuse, fire them. It’s that simple.

Can You Prevent It?

If someone really is out to get you and wants to spend the time and money, there’s no doubt they can do a lot of damage. In most cases, though, it’s just not cost effective, and building up a wall of defenses and monitoring your links every hour isn’t cost effective for you, either. So, what can you do to prevent the most common forms of attack?

Probably your best defense is to have a clean, authoritative link profile. Google is looking at your entire pattern and history of links, and if your site is strong with generally high-quality links, it’s a lot harder to do you damage with a short-term attack. The most vulnerable sites are new sites or sites that already have engaged in too much low-quality link-building. If 80% of your links are junk, it’s not going to take that much for a competitor to push you over the edge.

At the risk of oversimplifying: do good SEO. I’m not trying to downplay the possibility of negative SEO – it does exist and it can do real damage. I’m trying to drive home the point that it’s still very rare, and most people are spending far too much time and money on tinfoil hats. In 99% of cases, the SEO problems of websites in 2012, even after Penguin, are self-inflicted. Start with what you control, and build a better mousetrap – it’s still your best protection from anything the competition can throw at you.


Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Find the Right Blogging Answers By Asking the Right Questions

This guest post is by Nick Thacker of livehacked.com. I first started blogging in 2009, and I had to learn the hard way. I chased every shiny object there was—the informational products that were going to hand me the blueprint to strike it rich overnight, the newsletters promising me the “latest and greatest” in making [...]

Originally at: Blog Tips at ProBlogger
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Find the Right Blogging Answers By Asking the Right Questions

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/2v2HooPCnrA/

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Learn How to Really Build Backlinks and Dominate Google In 2012 ( Search Engines )?

I am going to do a little Q @ A on how to really build backlinks and eventually dominate Google and the other major search engines in 2012, and well beyond. P.S. I am also going to embed 2 different video’s at the end of this blog post I put together for your enjoyment.
Titled: 50 [...]

Source: http://jaysonlinereviews.com/learn-build-backlinks-dominate-google-2012-search-engines/

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Web Presence and Social Media are Dead Without Strategy





Without a Real Strategy, Your "Web Presence" and Social Media Activity are DEAD

Before you jump to the conclusion that I'm saying you don't need a website or a social media campaign, read on. I'm saying you need them -- but not in a static, passive, halfhearted manner.

If you think you a website is mandatory for your organization, but all you need is a simple "web presence", you're entirely wrong. If you think that people need to "find us on the web", this also is incorrect. Or better: it's not nearly enough.

Once people find you, then what? Nothing, that's what. Unless you have clear intentions and easy tools that engage people to do what you need them to do.

Some organizations think they should be "on Facebook and Twitter and YouTube", but again, this is only partially true. From this day forward, please banish the following phrases: "Check us out on Facebook", "we've got a website", and "we're doing social media".

Why am I so harsh about this?

Because most websites are frozen lumps of impersonal corporate fluff.

And most organizations use Facebook to post boring, sporadic, infrequent updates on "company news", "special deals", and "newly acquired business".

This is not a strategy. It's a mediocre mission statement.

A website should work as hard as you do. It needs to be dynamically interactive and feature multiple functionalities.

It needs to sell products, generate income, solicit donations, sign people up for newsletters, enlist volunteers, clarify a misconception, champion a cause, get signatures on a petition, or whatever your mission critical goals are.

A social media marketing campaign includes photos, videos, how to tips, links to valuable information, sharing expertise, interacting with others, blog article promotions, product selection advice, relevant news in other media, and much more.

Anybody can set you up with a Facebook, Twitter, Pinterest, GooglePlus, LinkedIn, and YouTube account.

Anybody can build you a simple website that people can stare at once and never return.

What you need is a hard-nosed business specialist who knows how to make that website and social media platform accomplish your organization's objectives.

"Sales are great now, all we need is a web presence."

"We have plenty of investors and sponsors, we just want to periodically update people about what we're doing and how they can get involved."

Oh really?

Have you noticed the businesses that have gone bankrupt recently? Where is that store you used to love? Where are college grads lining up for employment?

No. Times are tough and getting tougher. Only the strong will survive. Your business is threatened. Your organization is facing impending doom.

Get your act together. Snap out of the muddled viewpoint. Pay attention to how savvy competitors are racing ahead of you.

If you need help devising a web and social media strategy with smart implementation to generate fast and steadily increasing results....

CONTACT me today.

steven [dot] streight [at] gmail [dot] com

Source: http://pluperfecter.blogspot.com/2012/05/web-presence-and-social-media-are-dead.html

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Bing Pay Per Click Marketing for Lawyers

Pay per click (PPC) marketing is pretty key in todays competitive Internet marketing market.  Getting people to your website is done in a variety of ways.  Obviously you would prefer if you could just depend on your organic traffic but usually you will need to do many forms of online advertising, including Pay per click marketing. Many [...]

Source: http://www.legalsearchmarketing.com/general-search-engine-news/1044/

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Make Money Online Complete Training Course For Affiliate Marketing Newbies

 
Make Money Online Complete Training Course For Affiliate Marketing Newbies.
Why you may need help in the beginning making money online to speed up your learning curve?
I remember vividly first starting out in the internet marketing World in 2006. I was reading more and more about people who make their living online selling other people’s stuff [...]

Source: http://jaysonlinereviews.com/money-online-complete-training-affiliate-marketing-newbies/

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Max Bounty Review C.P.A. Network Get Paid Per Action

Max Bounty Review C.P.A. Network Get Paid Per Action That You Have A Person Take Such As Filling Out A Simple Email Form, Submitting A Brief Survey, ETC … (Keep Reading)
I recently joined the max bounty c.p.a. affiliate network a few weeks back. I am trying out new things, and spreading my wings so [...]

Source: http://jaysonlinereviews.com/max-bounty-review-c-p-a-network-paid-action/

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Free Cash + Free Content at MyBlogGuest Guest Post Publishing Contest!

Exciting news! My Blog Guest is hosting what is probably the simplest contest ever. You can win $1,000  and lots of other prizes for doing what you already do: using the site for guest posting! How It Works You need to: Own a blog with a min Google PR2 Use the Articles Gallery to select [...]

Source: http://feedproxy.google.com/~r/DailySeoTip/~3/HKynf4eUJQE/

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Steven Streight Web Content Developer SlideShare



Source: http://pluperfecter.blogspot.com/2012/04/steven-streight-web-content-developer.html

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Wednesday, July 11, 2012

Increase Website Traffic ( visitors ) 50 Plus Free Proven Strategies That Work Must Read!

Increase Website Traffic ( visitors ) 50 Free Proven Strategies That Work Must Read!
Increasing your website traffic is an essential strategy that every internet marketer must follow if they want to earn a nice income from their blogs, or websites. Hell it is a necessity. You need traffic to make your internet business a success. [...]

Source: http://jaysonlinereviews.com/increase-website-traffic-visitors-50-free-proven-strategies-work-read/

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Sneaky Little Email Trick That Will Make You More Money

Sneaky Little Email Trick That Will Make You More Money
This is a trick ( Not necessarily a trick but a great email strategy that is guaranteed to make you more money online if your building an email list )
What You Will Need?

You need an email provider or an autoresponder account I use Aweber they are great [...]

Source: http://jaysonlinereviews.com/sneaky-email-trick-money/

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Paid Placement in Search Engines

Consumer Search Insights.
In the below poll we didn't make any distinction between AdWords & organic SEO investments. If we did I am not sure how it would have impacted the voting.

How do you feel about people paying for placement in search engines?

Nearly 2 in 3 people dislike money manipulating search results.

response All (1201) 
I think it is deceptive 65.4% (+3.3 / -3.5)
It is good if it is relevant 34.6% (+3.5 / -3.3)

Women tend to dislike it slightly more than men.

answer Men (813)  Women (388) 
I think it is deceptive 63.6% (+3.6 / -3.8) 67.2% (+5.4 / -5.9)
It is good if it is relevant 36.4% (+3.8 / -3.6) 32.8% (+5.9 / -5.4)

Older people tend to think money influencing search is manipulative, as do younger people who have not had their idealism beaten out of them by the harshness of the world. However the people in the 25 to 34 range who grew up with the web tend to like paid search far more than other groups do.

response 18-24 year-olds (350)  25-34 year-olds (266)  35-44 year-olds (164)  45-54 year-olds (194)  55-64 year-olds (148)  65+ year-olds (80) 
I think it is deceptive 61.3% (+5.0 / -5.2) 47.9% (+6.6 / -6.6) 63.8% (+7.0 / -7.7) 72.5% (+5.8 / -6.7) 72.8% (+6.9 / -8.1) 70.6% (+9.9 / -12.3)
It is good if it is relevant 38.7% (+5.2 / -5.0) 52.1% (+6.6 / -6.6) 36.2% (+7.7 / -7.0) 27.5% (+6.7 / -5.8) 27.2% (+8.1 / -6.9) 29.4% (+12.3 / -9.9)

People in the south tend to dislike money influencing search than any other region & people out west are more accepting of it. Perhaps the audience from California is more likely to understand how search impacts the local economy?

answer The US Midwest (267)  The US Northeast (333)  The US South (355)  The US West (246) 
I think it is deceptive 64.3% (+6.9 / -7.5) 66.4% (+5.9 / -6.4) 69.5% (+5.6 / -6.2) 59.8% (+7.4 / -7.8)
It is good if it is relevant 35.7% (+7.5 / -6.9) 33.6% (+6.4 / -5.9) 30.5% (+6.2 / -5.6) 40.2% (+7.8 / -7.4)

Rural people dislike money influencing search more than urban people do.

response Urban areas (620)  Rural areas (109)  Suburban areas (460) 
I think it is deceptive 63.2% (+4.4 / -4.6) 70.9% (+8.9 / -10.8) 65.3% (+4.9 / -5.2)
It is good if it is relevant 36.8% (+4.6 / -4.4) 29.1% (+10.8 / -8.9) 34.7% (+5.2 / -4.9)

Income has essentially no impact on the perception of the influence of money in search (though there was insufficient data at the upper end of the income range).

response People earning $0-24K (135)  People earning $25-49K (675)  People earning $50-74K (307)  People earning $75-99K (71)  People earning $100-149K  People earning $150K+ 
I think it is deceptive 65.1% (+7.4 / -8.2) 65.8% (+4.3 / -4.6) 65.4% (+6.1 / -6.7) 66.5% (+9.2 / -10.7) Insufficient data Insufficient data
It is good if it is relevant 34.9% (+8.2 / -7.4) 34.2% (+4.6 / -4.3) 34.6% (+6.7 / -6.1) 33.5% (+10.7 / -9.2) Insufficient data Insufficient data
Categories: 

Source: http://www.seobook.com/paid-placement-search-engines

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My Top Converting Best Affiliate Programs To Make You A Lot Of Money

 
My Top Converting Best Affiliate Programs To Make Money
Here is a list of my three best affiliate programs to earn money online as an affiliate marketer.
* Affiliate marketing is referring other people’s products, or services in exchange for an affiliate commission. Affiliate marketing is a multi – Billion dollar a year business model, and business [...]

Source: http://jaysonlinereviews.com/top-converting-affiliate-programs-lot-money/

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Blue Flame Lighter - Monday Market of the Week

A lighter is a necessity in every household. Many people prefer a blue flame lighter since it gives a relatively even flame and is not easily put out by wind. Is there a market for blue flame lighters?

Based on the results, our SaleHoo Research Lab shows that there is a good market for blue flame lighters.

Sell-through Rate: Did you really find a hot niche?

An ideal sell-through rate should not be less than 50% which means that we have hit our target sell-through rate for blue flame lighters at 52.05%!

Median End Price: Is there enough room for profit?

As of April, the median end price for a blue flame lighter is $11.21, it may not seem that much.  But if you check the average price of a blue flame lighter is $32.00 while the average Buy It Now price is $30 which are both higher than the recorded median end price.

Remember that the median end price on eBay can be ambiguous because the median end price is for all listings which can include bulk listings that sell two or more blue flame lighters in a single listing which can skew our data.

Total Listings, Total Bids and Total Sellers: How viable is your market?

For the month of April, there were 255 bids for blue flame lighters on eBay while there were only 171 listings made by 210 sellers. Clearly showing us that there is a potential market for blue flame lighters!

Data Trends: Are sellers hitting their target?

From March 30th to May 1st not a day went by without a sale! The highest total revenue was recorded on April 28th at $240.07 while the lowest was recorded last April 27th at $13.98.

Going beyond eBay: How popular are blue flame lighters online?

Using our very own free SEO software, Traffic Travis, we can check if people outside eBay are indeed searching for blue flame lighters using search engines such as Google.  Download your own Traffic Travis software by visiting www.traffictravis.com

What do these numbers mean?

You can use the results from your keyword search to help you determine the amount of traffic you can possibly divert to your eBay listings and/or online store. Just be sure to use the correct keyword in your listings!

Based on our keyword search results, there a thousand searches globally for blue flame lighters while 720 searches are done in the US.

Trusted blue flame lighter wholesale suppliers

Blue flame lighter supplier #1

They have the best selection of cigar humidors and cigar accessories at low wholesale prices. They accept most major credit cards - American Express, Visa, MasterCard and Discover, as well as personal checks, money orders and cashier’s checks as forms of payment. In certain cases, they may accept wire transfers. International orders are welcome.

View their SaleHoo listing (requires SaleHoo account)

Blue flame lighter supplier #2

A trusted, one-stop resource for wholesale knives, cutlery, lighting, camping and outdoor products, public safety products, apparel, and other popular items. They allow for many different payment options including NET terms, most major credit cards, COD and wire transfers. They ship internationally. All customers residing in California must fax/mail a copy of their California resale license; and those residing in other states - their state business license or state resale license.

View their SaleHoo listing (requires SaleHoo account)

To access our list of blue flame lighter wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now. 

Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today

See you next Monday!

-------------------------------------------

Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.

 

Source: http://www.salehoo.com/blog/wholesale-lighter

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JPEG v PNG–Image Optimisation for Blogs

I have a really geeky design led post for you guys today. I’m talking image optimisation and the whole JPEG v PNG argument. Both formats have their uses and in this post I'll go into detail. I will explain the difference between the two image formats in a way that even the non geeky can understand and I’ll also let you know which format is best for which type of image. To finish off I will show you how to {Read More}

Source: http://feedproxy.google.com/~r/JCulture/~3/I4l8-ZPs4do/jpeg-v-pngimage-optimisation-for-blogs.html

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GTD for SEOs - Simple Tools to Get More Done

Posted by CraigBradford

I want to keep this post as short and actionable as possible; do you have any tools that do just one thing really well? You know the kind I mean, those plugins and hack projects that you may only use once a year but when you do use them, you really appreciate them.

I’ve gathered a bunch of these (some I use everyday) and I want to share them with the community. Could I ask a favour though? If you have similar tricks, hacks, plugins or bookmarklets, could you leave a comment and share it with everyone? This could then turn this average list into an epic list that’s been built by the SEOmoz community and we can all come back to and reference in the future. Do we have a deal? Ok great, first things first though, a bit of a disclaimer; a lot of the tips below you may have heard of before, but if everyone who reads this post gets just one or two actionable tips I think it’s been worthwhile.

Let me know your favourites and don’t forget to share your tools in the comments.

Learn to Scrape - install Scraper for Chrome

Knowing how to use things like import XML can be a massive time saver but there’s a learning curve to get really good at it. This plugin for Chrome is a great tool to quickly scrape any elements you want and automatically put them into a Google doc. I use this a lot for scraping lists of websites or headings on a page. It’s super simple to use, just right click on what you want to scrape and off you go. Get it here

 

Use Text to Columns for extracting Root Domains 

Ever have a list of backlink URLs that you just want to extract the root domain from? The Excel text to columns feature makes this easy.

Select the column that has the URLs, go to “Data” in the menu and click on the text to columns button as shown below.

Instead of the default tab option select the custom option and add a “/”. Click finish and you’ll have a list of the root domains. I highly recommend going through the Distilled Excel for SEO guide if you haven’t already which shows you how to do this and more.

Send to Kindle bookmarklet - Keep up to date on all the latest SEO news

If you have a kindle you’ll love this plugin that lets you send any webpage you are reading to your Kindle. I use this to help keep up to date on all the latest SEO news. Before leaving the office I’ll visit a few of my favourite SEO blogs and send a bunch of posts to my Kindle for reading on the tube.

Install AJ Kohns Rich Snippet Testing Bookmarklet

Want test rich snippet markup? This bookmarklet form AJ Kohn lets you quickly use the Google rich snippets testing tool.

Install Undo send Email

I can’t tell how many times this tool has saved me. If you use gmail go into the labs section and enable the undo send feature. See here for more details

Categorise URLs or Keywords using Filters and Functions

The following formula will allow you to search for a letter word or number within a string:

=if(isnumber(find("filtertext",A1)),"Yes","No")

Combined with filters, this can be really useful for categorising keyword groups, type of links or site structures. Just replace the “filtertext” with whatever you want to look for.

Instantly tell if a page has a rel=“canonical” tag on it.

I love this tool; Install this plugin and if you are on a page that has a canonical tag on it, a little blue icon will show up in the address bar as shown below: 

Quickly take and share Screenshots and Video using Jing

Jing is the tool I used to take and annotate all of the screenshots for this blog post. It’s a free desk tool that allows you to instantly take a screenshot or short video and share it with colleagues. When you click copy, it uploads then automatically copies the sharable url to your clipboard meaning you just need to paste the link to wherever or whoever you want to share it with. Get it now.

URLOpener.com

I use this all the time when checking guest post or press coverage. Rather than going to each website one by one, I copy all the URLs, dump them into this tool and press go. Each site will then be opened in a new tab.

Google Cache Bookmarklet

Add the following code as a bookmarklet to quickly check the Google cache of the page you are on:

javascript:location.href='http://www.google.com/search?q=cache:'+location.href

 

Export More Keywords in GA

The maximum number of keywords (or anything else) you can view or export in Google Analytics is 500 but you can change this by editing the URL in the address bar. When you select 500, the URL will end in: 

Count%3D500/

It’s no surprise that the 500 is the number of keywords, just change that to whatever number you want and hit export.

Turn on "Send and Archive" in Gmail

The more I use this tool the more I love it. This does exactly as you would think, it adds a send and archive button next to the regular send button making clearing out your inbox that little bit faster. This is another labs feature which you can read about here.

Use Ubersuggest for quick and dirty Keyword Research

This is the fastest way I know to get some quick and dirty long-tail keyword research. If you’ve never used it before, Ubersuggest basically makes use of the Google suggest feature. You input a word and it will enter a letter in front of it to give you a list of hundreds of new combinations, you can then export these, dump them into the Google keyword tool to get search volume. There are normally one or two gems in there.

That's it for now, thanks for reading and I look forward to reading the comments, give me a shout on twitter if you have any questions: @CraigBradford


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Social Media Advertising: Should Bloggers Bother?

This guest post is written by Lior Levin. Social media has proven its worth as a networking tool and a means of raising brand awareness, but the future of sites like Facebook and Twitter depend on convincing brands that that it’s worthwhile to invest in advertising on their sites in addition to interacting with customers. [...]

Originally at: Blog Tips at ProBlogger
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Social Media Advertising: Should Bloggers Bother?

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Search Engine De-Optimization May Be a Real Threat to Your Site

If you run a website, you need to know about the newest black hat search engine optimization tactic: negative SEO. Most people are familiar with SEO as a tool to boost a website’s search engine ranking through keyword content, quality linkbacks and positive social media feedback. However, a study done by TastyPlacement showed that with [...]

Source: http://feedproxy.google.com/~r/DailySeoTip/~3/cFYx-TDYN1A/

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5 Tips To Achieve A Perfectly Designed Website

The planning process for a website is absolutely crucial. It is the stage that lays the foundation of your entire website, and decides how it will perform once it is developed. Design is one of the most important elements in website planning. If your design is perfect, your website is bound to achieve phenomenal success. [...]

Source: http://www.netchunks.com/5-tips-to-achieve-a-perfectly-designed-website/

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How To Work At Home Part Time And Earn Extra Side Income?

How To Work At Home Part Time And Earn Extra Side Income? Are you looking for a good way to supplement your income? or even go full time working on the Internet one day?
Have you tried affiliate marketing? Exactly what is affiliate marketing?
Affiliate marketing is selling other people’s stuff online in exchange for a commission [...]

Source: http://jaysonlinereviews.com/work-home-part-time-earn-extra-side-income/

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Ways to Master the Art of the blog post

Ways to Master the Art of blog posting
It is a universal fact that good quality content is the basic prerequisite for a successful blog. However, not everyone is a born writer and possess the capability of writing great articles. In that case how can you drive high traffic to your blog? Here comes the ways [...]

Source: http://jaysonlinereviews.com/ways-master-art-blog-post/

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Tuesday, July 10, 2012

Social Media Contessa Chat 3

Welcome to the Social Media Contessas Chat with Kelly Noble of Stellar Media Marketing & Chadney Barcus of Socially Elevated. This live streaming chat will go live here on Monday  at Noon Mountain Time. We hope you will join the live stream as we discuss social media hot topics and news. This season will be recorded and [...]

Source: http://www.stellarmediamarketing.com/social-media/social-media-contessa-chat-3/

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Review Youtube Hijack – Learn How To Make Money On Youtube Videos

Review The Youtube Hijack Will It Make You More Money With Your Video Marketing?
I just purchased a course the other day that had to do with making more money by submitting Youtube video’s. How to get your youtube video’s ranked on the first page of Google in a matter of days?  and tons of other [...]

Source: http://jaysonlinereviews.com/review-youtube-hijack-learn-money-youtube-videos/

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7 Reasons Why YOU Need to Write an Ebook – NOW!

7 Reasons Why YOU Need to Write an Ebook – NOW!
Have you ever thought about writing an ebook? If there is one obvious trend in book publishing it is that ebooks are rapidly gaining ground on traditional ‘paper’ books. Amazon is already selling more ebooks than traditional books and many are predicting that most (if [...]

Source: http://jaysonlinereviews.com/7-reasons-why-you-need-to-write-an-ebook-now/

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Add Your Latest Pinstagram Pins to Sidebar – Blogger/WordPress

I think you all know by now that Pinterest is the hottest social network around! And as bloggers it is imperative that we jump on board and utilise it to its full potential. Pinterest can be a great source of traffic and you should be pinning your own posts as well as posts from other people. WordPress has a multitude of plugins that help you display your latest pins but of course Blogger lags behind in that respect. I'm trying {Read More}

Source: http://feedproxy.google.com/~r/JCulture/~3/5yquoDV7SUA/add-your-latest-pinstagram-pins-to-sidebar-bloggerwordpress.html

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Google AdWords Ads Add Album Cover & Song Preview

Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got the following SERP.

If you click the feature video link it does a YouTube video overlay. The other links lead into the relevant iTunes webpage.

Such media extensions have been in place for movies for quite a while now, but this is the first time I have seen them on music-related search results. In time one could expect similar ad expansions to hit other media areas like books, games, and maybe even other vertical search features. Google could possibly roll it out globally on brand searches as well at some point, allowing companies to offer intro videos (or even reviews of new product lines) directly in the search results.

Source: http://www.seobook.com/musical-adwords

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Why I Only Promote 100% Commission Affiliate Products On Rapbank?

 
Why I Only Promote 100% Commission Affiliate Products On Rapbank?
For those of you reading this blog post who are not familiar with the Rapbank affiliate network, I will give you a real brief overview of Rapbank.
Rapbank is an affiliate network, that pays you instant commissions directly to your Paypal business account, after the successful sale [...]

Source: http://jaysonlinereviews.com/promote-100-commission-affiliate-products-rapbank/

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Guest Blogging: I Am Looking For Guest Bloggers On My Blog

 


Click here to grab your 18 free ebooks on internet marketing thanks for visiting my blog.

I am opening up guest blogging for anyone interested in being a guest blogger for my high traffic internet marketing blog.
Here is a little info about my blog: My blog http://jaysonlinereviews.com is a pagerank 3 blog with a ton of great [...]

Source: http://jaysonlinereviews.com/guest-blogging-i-am-looking-for-guest-bloggers-on-my-blog/

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Country-wise Local Time for The WWDC 2012 Live Event

Here is a list of countries and its local time for the WWDC 2012 live Key Note event. Apple fans - Get ready & plan ahead for these times.

Read full article here > Country-wise Local Time for The WWDC 2012 Live Event written by


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How To Get 90% More Work Done In a Single Day

Guest-Post by: Gregory Smith The web has become a place to waste time, for a lot of people. Forgetting our goal’s is very easy to do, while surfing the web. Have you ever jumped online with the intentions of doing something, and hours later got offline, and still hadn’t gotten what you was suppose to get done? [...]

Source: http://feedproxy.google.com/~r/DailySeoTip/~3/nIyNcYpwrhc/

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Search Engine De-Optimization May Be a Real Threat to Your Site

If you run a website, you need to know about the newest black hat search engine optimization tactic: negative SEO. Most people are familiar with SEO as a tool to boost a website’s search engine ranking through keyword content, quality linkbacks and positive social media feedback. However, a study done by TastyPlacement showed that with [...]

Source: http://feedproxy.google.com/~r/DailySeoTip/~3/cFYx-TDYN1A/

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Learn How To Start A Real Internet Marketing Business Training Course From A Real Internet Millionaire

Learn Internet Marketing Training From A Real Multi – Million Dollar A Year Guru. Speed Up Your Learning Curve And Start Making Money Within 6 Weeks Or He Will Double Your Initial Investment!
Review Chris Mentor Me
The name of the course is chris mentor me taught by the highly rated teacher, and coach Chris Farrell. Chris [...]

Source: http://jaysonlinereviews.com/learn-how-to-start-a-real-internet-marketing-business-training-course-from-a-real-internet-millionaire/

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Review Of Easy Builder Wpplugin Build Sales Pages, Video Pages, Landing Pages, And Much More …..

Easy Builder Wpplugin Review Build Sales Pages, Video Pages, Landing Pages, And Much More …..
I just picked this wpplugin up the other day and I am having a lot of fun playing with this plugin.  I am going to make a few internet marketing campaigns using it and release a product ( More than likely [...]

Source: http://jaysonlinereviews.com/easy-builder-wpplugin-review-build-sales-pages-video-pages-landing-pages/

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Monday, July 9, 2012

An Inside Scoop on the Future of SEO after the Panda and Penguin Updates

An Inside Scoop on the Future of SEO after the Panda and Penguin Updates
The panic and havoc after every major algorithm update by Google is almost a norm. “SEO is dead,” “Panda and Penguin attacks render webmasters helpless” are the highlights that are soon seen floating around in blogosphere.
While it seems okay when a newbie [...]

Source: http://jaysonlinereviews.com/seopandapenguinupdatestips/

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Media relations wisdom from the girl behind HBO’s “Girls”

Source: http://www.walkersands.com/Blog/media-relations-wisdom-from-the-girl-behind-hbos-girls/

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How Selling Insurance Helped Me Sell SEO Services

Post-Google update season is typically a boon for SEO providers (good ones and bad ones unfortunately). The industry isn't dead or dying, it's simply evolving. In fact, most things in the business world do not "die", they simply evolve.

I suppose dying versus evolving is a matter of personal preference. I prefer to view markets, verticals, and models as evolving because it helps me accomplish a few different things:

  • learn why certain practices and opportunities faded, or are fading, away
  • learn what is working now and why
  • combine those two basic pieces of knowledge to shape future plans and opportunities

If all you do is bemoan the fact that a particular area of your business is evolving past what may be working now then you'll surely miss the boat on the next wave of success. Even if you don't miss the boat completely you'll be stuck in a self-perpetuating game of always chasing something rather than being out in front of it.

Chasing successful models, rather than creating them, certainly can be profitable but you should strive to have a mix of both in your business. Whether it's a completely new business segment (say PPC if you largely do SEO) or just new tactics (more diverse link building for your own web properties, as one small example) you should be looking behind you, to your left and right, and in front of you.

Diversification Advice

If you are a solo SEO, or mainly run your own web properties, one smart way to diversify your revenue stream is to get into some client work. This can be a tough proposition, it was for me, because many of us who run our own properties are not too keen on scheduled meetings (especially frequent ones) or dealing with some of the timeless issues of client work:

  • billing
  • impatience
  • rapidly changing expectations
  • red tape
  • lots of chefs
  • writing custom proposals

Many of these items can be thwarted by having a clear, frank discussion about what you'll be doing and by setting parameters from the outset. Hopefully you're in a position where you don't have to sell to eat; meaning, running lean and avoiding debt-leveraging is the best way to be able to hand pick your clients (in my experience).

If you have to take on everyone who walks in the door then your results will suffer, your reputation will suffer, and your work will become a big burden to bear. If you have employees who deal with clients in this type of environment then you will likely lose your best people over time and your workplace will become nothing more than a sweatshop with computers.

In addition to all of those negatives, having to sell/sell/sell probably means your margins are thin which directly leads to client's not getting the appropriate service and attention, relative to what they are being billed for.

Selling, itself, might be the biggest hurdle for you. Before I got into this industry I was an insurance agent, Being an insurance agent helped me immensely with being able to sell an otherwise complicated product to folks who didn't have a full grasp of all the relevant subject matter (specific coverages, exclusions, and so on). Hopefully some of these tips will be helpful for you and your SEO sales.

Similarities Between Insurance and SEO

I sold Personal Insurance (car, home, renter's, condo, jewelery, etc) and it was a weird product to sell. It's one of the few things people buy that they hope they never have to use and they have to buy it every year (assuming they have stuff they need to protect). There are some interesting parallels to selling SEO, oddly enough. The serious buyers in the insurance and SEO marketplaces are looking to protect a valuable asset; in insurance it may be their home, car, or life. In SEO it's basically their online presence.

As with any other industry, there are tire kickers and price shoppers. I would caution against excluding price shoppers from a "preferred" client list. They may require a bit more upfront work but just because the might be doing cost comparisons it doesn't necessarily mean they are cheap. In fact, they might be a dream client so avoiding the "well they are price shopping so they must be cheap" argument would serve you well.

Remembering that the sales process is some odd combination of value, facts, and emotion helped me avoid the (very easy to fall into trap) of selling price. I knew many insurance agents that sold on price and did pretty well short term. A more defensible strategy long term, and where agents really make their money, is on retention. If you set the client's expectation that your only benefit to them is price they will leave you, soon, for the same reason.

If you are looking to build a solid client base you have to be able to compete on price but not sell on price. You should be able to answer questions beyond price if you truly believe in the product you are selling.

Before I was an agent I was an underwriter and responsible for the profitable growth of an insurance agency's book of business. I managed anywhere from 50-75 agencies at a time. I can tell you, without equivocation, that the agencies who avoided the trap of selling (not competing) on price absolutely killed it on retention.

In the insurance world, as in the SEO world, retention is mission critical to long term success. If you let price define your business then you'll be participating in a race to the bottom and end up like barely profitable PC makers.

So, how did I compete on price but not sell on it?

  • framing
  • basic study of behavioral economics

An example here would be conditioning the client to understand the difference between best price, better price, and lowest price. A stripped down policy that doesn't cover everything they want to cover or need to cover, which is $300 cheaper that what I'm selling, isn't the best price or even a better price compared to my price. It's the cheapest but not the best.

In my experience, most people who have stuff to protect (new cars, homes, boats, jewelry, etc) will spend the extra money to get a quality policy from someone they feel they can trust and whom they feel is knowledgeable and those are the the type of clients you want!

A company or person who values their online presence and marketing initiatives should be willing to pay a bit more for more reputable work from a reputable company. If you have evidence to back up your claims of being that company then you will win more than you lose even if you aren't the lowest price.

Framing the Offer

What never worked for me in SEO sales was pre-packaged offers. I know it works for some agencies but I always felt like I was selling Hot Cakes and Hash Browns rather than an actual service. Plus, as time goes on and the market becomes more complex and sophisticated so do solutions.

Offering add-on services is great for ROI, so if you're an SEO firm maybe you start offering PPC, conversion, and social services. Add-ons make package pricing super-tough if you are doing it at scale. Packages significantly keep pace with increased RFP demand but are you really delivering the appropriate price for each client as well as for your bottom line?

I do not see how you could advocate for packages across the board because the core of the "for" argument would be that you can sell 2 different sites at the same price inside of different verticals. If you do that how are you maximizing value to you and the client? You aren't, it's that simple. Are they in the same vertical? Ok, but the competition is likely different, the search volume is likely different, and so on.

If you just sell a pre-priced packaged you will negatively affect quality in a variety of ways:

  • client being overcharged
  • client being undercharged
  • cutting corners to save margin
  • under-delivering and taking more margin to try and save the account
  • not maximizing the balance between client ROI and company profit

I do like using packages after customizing the quote, this is where the framing comes in. As an insurance agent we were generally pushed to try and get folks to prepay the policy for the year through a variety of methods:

  • full payment discounts
  • increased cost for use of credit cards
  • monthly billing fees

So if you were my client I would frame this as "billing discounts". Take a $1,000 policy as an example:

  • stipulating a normal $5.00 per month billing fee totaling $60.00 per year = 6%
  • most companies give a 5-10% discount for paying in full (cash or check), we'll say it's 5%

The discussion would be something like "We can save you over 10% per year if you pay in full with cash or a check via our cash discount option." Or you could frame the non-cash payment option, which removes the 5-10% discount as a convenience charge of some sort. The information is the same either way, but frame it in that way and you'll have much more success with those kinds of sign-ups.

If you go the custom quote route with SEO proposals you get all sorts of benefits:

  • built-in up-sell opportunities (more keywords/verticals, more competitive keywords/verticals, PPC, social, conversion, etc)
  • the ability to not only cross-sell services but explain the benefits as well. Explaining how PPC can benefit SEO (and vice versa), with examples, at the time of quote delivery is more powerful then just lumping it into a pre-packaged, pump and dump quote
  • paint a better picture in a more holistic campaign, specifically targeted to their business, versus a pre-packaged one (add and remove specific services that might not be needed or relevant after some initial conversations prior to quoting the service)
  • play quotes off each other (offer at least 3 options, shooting for at least the middle option)

Package pricing works far better in the insurance world versus the SEO world. Insurance options and coverages have specific costs to them determined by predetermined risk tables.

In SEO you have to evaluate competition against an unknown, ever-changing algorithm in addition to figuring out potential ROI in the PPC world against CPC's that could be all over the place from industry to industry as well as potential profitability from conversion optimization help you might be interested in offering.

Being able to customize quoting options puts you in a better position to frame your offers versus a more stagnant pricing model like you see in the insurance market (even though you can still introduce framing effectively there). Of course, custom quoting comes with its own issues like spending time of RFP's versus actual work.

One solution to the sunk cost on creating custom proposals is to, after your initial discovery call/feeling out call, charge a fee relative to a few hours of your time (or however long it takes you to do a mostly accurate proposal or even a ballpark figure if the client is comfortable with a range). If they balk at that then they probably aren't serious and they likely do not respect your time. If you have a solid reputation you can probably do this with some success, if you are new and unestablished you might need to bite the bullet for awhile.

What Makes Sense For You

There are so many variables that come into play when figuring out this piece of your sales process. You can have some packaged pricing for sure, many PPC companies offer a percentage of spend as a base fee as an example. With the recent, frequent (and substantial) algorithmic changes it really is important to be able to put together a package specifically for a client based on their situation, goals, and budget. It's going to be hard to base your business on selling SEO as a widget-type process (20 links per month, 10 articles per month, etc) going forward.

Some SEO's are all-client based, some just run their own properties, and I think there is a trend starting where SEO's are doing both. Each business model has its own pro's and con's, as well as many different variables, so one set of tips will likely not resonate or be specific to all. However, I think there are a few overarching points that SEO's looking to diversify into client work or who want to be more profitable on the client side should consider:

  • get to a point financially (cash flow, debt, margins) where you can pick and choose clients ASAP as it is such a beneficial position to be in on a number of fronts
  • if you are currently a packaged product seller start experimenting with custom quotes (and try to put out at least 3 options)
  • try a few different pricing options for the actual proposal work and delivery
  • be as clear as possible when discussing deliverables (my biggest mistakes have been because of this, bad for me and bad for the client)
  • before and during the design of your pricing strategy read Rafi Mohammed's books on pricing

Source: http://www.seobook.com/how-selling-insurance-helps-me-sell-seo-services

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Steven Streight Web Content Developer SlideShare



Source: http://pluperfecter.blogspot.com/2012/04/steven-streight-web-content-developer.html

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Review Pinterest – Did You Get Your Pinterest Invitation Yet?

 
 
Review Pinterest – Did You Get Your Pinterest Invitation Yet?
I am going to be going over a review of a rising star in the social networking community called Pinterest. This startup business is catching on like wildfire to say the least. I had not even heard of this up and coming website until a couple [...]

Source: http://jaysonlinereviews.com/review-pinterest-pinterest-invitation-yet/

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4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online

 
4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online 
Guest Post By Womens Way To Wealth
Whether you’re in the “make quick money online” niche or the “create wealth from your own home business niche” you can benefit from these four powerful profit generators. They work whether you’re new to internet [...]

Source: http://jaysonlinereviews.com/4-quick-ways-make-money-online/

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Resources for Selling Consulting Through Your Blog

As Ash explained in her post today, using blogging as a platform from which to sell consulting services can be effective and lucrative. Blogging has long been respected as a method for supporting offline businesses, but as the potential of blogging in general has evolved, so too have the options for those using blogs to [...]

Originally at: Blog Tips at ProBlogger
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Resources for Selling Consulting Through Your Blog

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