Originally at: Blog Tips at ProBlogger
How to Create Contests that Increase Engagement
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/Dcp7e4fpQZU/
Originally at: Blog Tips at ProBlogger
How to Create Contests that Increase Engagement
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/Dcp7e4fpQZU/
Posted by Dr. Pete
Since Google’s “Penguin” update, hysteria over negative SEO has exploded, with people blaming it for every problem from falling rankings to their hands turning orange (Pro Tip: Check to see if you just ate a bag of Cheetos). I feel roughly the same way about post-Penguin negative SEO as I do about aliens. I’ve created the following graphic to illustrate my beliefs:
Ok, maybe that sounded a little harsh, but here’s the point – while I believe negative SEO is possible – and I’ve seen a handful of cases where I’m pretty sure it was effective – it’s usually not the root cause of a ranking drop. In other words: most people who think they’ve been hit by negative SEO haven’t been. This post is an attempt to ease your fears and help you find out if you’re one of the 0.1% who really saw that UFO.
Broadly defined, “negative SEO” can mean anything malicious someone does to harm your site’s rankings. Rand’s recent video on negative SEO covers many examples and is a great recap. Within the context of the Penguin update, though, negative SEO really only means one thing – that someone has launched an organized effort to make your link profile look bad. This usually means that they’ve hit you with a ton of low-quality or clearly black-hat links across a large number of domains.
I don’t want to downplay attacks on your site. If you’ve had a security breach, such as a DDoS that is taking down your site or an SQL-injection attack that has modified your content or added outbound links, take it seriously and handle it quickly. With link-based “attacks,” though, the situation can get a lot trickier, and the cures can sometimes be worse than the disease. If you just start hacking at links or throw all of your time and money into fighting a perceived threat that’s not the root cause of your problem, you could set back your SEO efforts months.
Let’s say you wake up one morning to find that your cat’s gone missing and your rankings have dropped. Does that mean that your competitors are up to no good? It’s possible, but I think it’s critical in 2012 SEO to step back and assess the problem. Solving the wrong problem can be catastrophic – at best, it’s just a waste of time and energy.
Even if your competitors are trying to cause trouble, that doesn’t mean that what they’ve done has caused your problems. I’ve seen people do ridiculously ineffective “negative SEO” – one client’s competitor hired a low-rent firm to create a copy of the client’s site. That copy sat on a staging server in India with no links and all but the home-page blocked in Robots.txt. Was it malicious? Sure, but malicious idiots are still idiots. It wasn’t worth an international incident to take that one rogue site down. Real negative SEO takes a concerted effort and a fair amount of know-how.
When someone is really attacking your link profile, and if that attack is going to be effective, you’ll typically see unexplained, low-quality links from a variety of root domains. Just slapping your link in the footer of one bad site isn’t going to bring you down – low-quality links happen in the wild all the time. You need to see a large-scale pattern. Typically, you’ll also see a sudden spike in these links. An aggressive attempt at negative SEO isn’t going to happen over years – it’s going to be done in weeks. When you see massive, unexplained growth in low-quality links, then you may have a problem.
I’m not going to dive deep into the tools, but there are multiple good ones for getting different views of your link profile (and using more than one is generally a good idea):
The new Bing Link Explorer replaces Yahoo! Link Explorer and seems promising, but you’ll need to sign up for their webmaster tools. Both our paid campaign management tools here on SEOmoz and Majestic's tools will track historical data about your links. Keep in mind, though, that link counts can spike for a lot of reasons. You’re not just looking for a jump in the numbers – you’re looking for a clear pattern of malicious links.
Even if you do see a spike in malicious links, the impact of an attack is often temporary. Many times, people use methods that get quickly removed or discounted (such as injecting links on other sites). When the links go away, the problem often goes away. It’s not of much comfort in the short-term, I realize, but it’s easy to be so aggressive that Google spots the attack and devalues the links. Getting the balance just right isn’t easy – many attempts at negative SEO fail.
About 70-80% of the time someone comes to me having just spotted a bunch of unexplained low-quality links to their site, a little digging turns up that it was the result of bad SEO by either their own team or someone they hired. If it’s your own team, that’s good news (even if it doesn’t feel that way) – you might be able to undo those links more easily or even have a record of them. If you hire an outside link-building firm, make sure you get a record of what they’ve done. Once you realize they’ve trashed your link profile, it may be too late. Monitor new link builders closely and insist that they track links. If they refuse, fire them. It’s that simple.
If someone really is out to get you and wants to spend the time and money, there’s no doubt they can do a lot of damage. In most cases, though, it’s just not cost effective, and building up a wall of defenses and monitoring your links every hour isn’t cost effective for you, either. So, what can you do to prevent the most common forms of attack?
Probably your best defense is to have a clean, authoritative link profile. Google is looking at your entire pattern and history of links, and if your site is strong with generally high-quality links, it’s a lot harder to do you damage with a short-term attack. The most vulnerable sites are new sites or sites that already have engaged in too much low-quality link-building. If 80% of your links are junk, it’s not going to take that much for a competitor to push you over the edge.
At the risk of oversimplifying: do good SEO. I’m not trying to downplay the possibility of negative SEO – it does exist and it can do real damage. I’m trying to drive home the point that it’s still very rare, and most people are spending far too much time and money on tinfoil hats. In 99% of cases, the SEO problems of websites in 2012, even after Penguin, are self-inflicted. Start with what you control, and build a better mousetrap – it’s still your best protection from anything the competition can throw at you.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Source: http://feedproxy.google.com/~r/seomoz/~3/80RLSDFg5hY/were-you-hit-by-negative-seo
Originally at: Blog Tips at ProBlogger
Find the Right Blogging Answers By Asking the Right Questions
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/2v2HooPCnrA/
Source: http://jaysonlinereviews.com/learn-build-backlinks-dominate-google-2012-search-engines/
Source: http://pluperfecter.blogspot.com/2012/05/web-presence-and-social-media-are-dead.html
Source: http://www.legalsearchmarketing.com/general-search-engine-news/1044/
Source: http://jaysonlinereviews.com/money-online-complete-training-affiliate-marketing-newbies/
Source: http://jaysonlinereviews.com/max-bounty-review-c-p-a-network-paid-action/
Source: http://feedproxy.google.com/~r/DailySeoTip/~3/HKynf4eUJQE/
Source: http://jaysonlinereviews.com/increase-website-traffic-visitors-50-free-proven-strategies-work-read/
Source: http://jaysonlinereviews.com/sneaky-email-trick-money/
In the below poll we didn't make any distinction between AdWords & organic SEO investments. If we did I am not sure how it would have impacted the voting.
Nearly 2 in 3 people dislike money manipulating search results.
response | All (1201) |
---|---|
I think it is deceptive | 65.4% (+3.3 / -3.5) |
It is good if it is relevant | 34.6% (+3.5 / -3.3) |
Women tend to dislike it slightly more than men.
answer | Men (813) | Women (388) |
---|---|---|
I think it is deceptive | 63.6% (+3.6 / -3.8) | 67.2% (+5.4 / -5.9) |
It is good if it is relevant | 36.4% (+3.8 / -3.6) | 32.8% (+5.9 / -5.4) |
Older people tend to think money influencing search is manipulative, as do younger people who have not had their idealism beaten out of them by the harshness of the world. However the people in the 25 to 34 range who grew up with the web tend to like paid search far more than other groups do.
response | 18-24 year-olds (350) | 25-34 year-olds (266) | 35-44 year-olds (164) | 45-54 year-olds (194) | 55-64 year-olds (148) | 65+ year-olds (80) |
---|---|---|---|---|---|---|
I think it is deceptive | 61.3% (+5.0 / -5.2) | 47.9% (+6.6 / -6.6) | 63.8% (+7.0 / -7.7) | 72.5% (+5.8 / -6.7) | 72.8% (+6.9 / -8.1) | 70.6% (+9.9 / -12.3) |
It is good if it is relevant | 38.7% (+5.2 / -5.0) | 52.1% (+6.6 / -6.6) | 36.2% (+7.7 / -7.0) | 27.5% (+6.7 / -5.8) | 27.2% (+8.1 / -6.9) | 29.4% (+12.3 / -9.9) |
People in the south tend to dislike money influencing search than any other region & people out west are more accepting of it. Perhaps the audience from California is more likely to understand how search impacts the local economy?
answer | The US Midwest (267) | The US Northeast (333) | The US South (355) | The US West (246) |
---|---|---|---|---|
I think it is deceptive | 64.3% (+6.9 / -7.5) | 66.4% (+5.9 / -6.4) | 69.5% (+5.6 / -6.2) | 59.8% (+7.4 / -7.8) |
It is good if it is relevant | 35.7% (+7.5 / -6.9) | 33.6% (+6.4 / -5.9) | 30.5% (+6.2 / -5.6) | 40.2% (+7.8 / -7.4) |
Rural people dislike money influencing search more than urban people do.
response | Urban areas (620) | Rural areas (109) | Suburban areas (460) |
---|---|---|---|
I think it is deceptive | 63.2% (+4.4 / -4.6) | 70.9% (+8.9 / -10.8) | 65.3% (+4.9 / -5.2) |
It is good if it is relevant | 36.8% (+4.6 / -4.4) | 29.1% (+10.8 / -8.9) | 34.7% (+5.2 / -4.9) |
Income has essentially no impact on the perception of the influence of money in search (though there was insufficient data at the upper end of the income range).
response | People earning $0-24K (135) | People earning $25-49K (675) | People earning $50-74K (307) | People earning $75-99K (71) | People earning $100-149K | People earning $150K+ |
---|---|---|---|---|---|---|
I think it is deceptive | 65.1% (+7.4 / -8.2) | 65.8% (+4.3 / -4.6) | 65.4% (+6.1 / -6.7) | 66.5% (+9.2 / -10.7) | Insufficient data | Insufficient data |
It is good if it is relevant | 34.9% (+8.2 / -7.4) | 34.2% (+4.6 / -4.3) | 34.6% (+6.7 / -6.1) | 33.5% (+10.7 / -9.2) | Insufficient data | Insufficient data |
Source: http://www.seobook.com/paid-placement-search-engines
Source: http://jaysonlinereviews.com/top-converting-affiliate-programs-lot-money/
A lighter is a necessity in every household. Many people prefer a blue flame lighter since it gives a relatively even flame and is not easily put out by wind. Is there a market for blue flame lighters?
Based on the results, our SaleHoo Research Lab shows that there is a good market for blue flame lighters.
Sell-through Rate: Did you really find a hot niche?
An ideal sell-through rate should not be less than 50% which means that we have hit our target sell-through rate for blue flame lighters at 52.05%!
Median End Price: Is there enough room for profit?
As of April, the median end price for a blue flame lighter is $11.21, it may not seem that much. But if you check the average price of a blue flame lighter is $32.00 while the average Buy It Now price is $30 which are both higher than the recorded median end price.
Remember that the median end price on eBay can be ambiguous because the median end price is for all listings which can include bulk listings that sell two or more blue flame lighters in a single listing which can skew our data.
Total Listings, Total Bids and Total Sellers: How viable is your market?
For the month of April, there were 255 bids for blue flame lighters on eBay while there were only 171 listings made by 210 sellers. Clearly showing us that there is a potential market for blue flame lighters!
Data Trends: Are sellers hitting their target?
From March 30th to May 1st not a day went by without a sale! The highest total revenue was recorded on April 28th at $240.07 while the lowest was recorded last April 27th at $13.98.
Going beyond eBay: How popular are blue flame lighters online?
Using our very own free SEO software, Traffic Travis, we can check if people outside eBay are indeed searching for blue flame lighters using search engines such as Google. Download your own Traffic Travis software by visiting www.traffictravis.com
What do these numbers mean?
You can use the results from your keyword search to help you determine the amount of traffic you can possibly divert to your eBay listings and/or online store. Just be sure to use the correct keyword in your listings!
Based on our keyword search results, there a thousand searches globally for blue flame lighters while 720 searches are done in the US.
Trusted blue flame lighter wholesale suppliers
Blue flame lighter supplier #1
They have the best selection of cigar humidors and cigar accessories at low wholesale prices. They accept most major credit cards - American Express, Visa, MasterCard and Discover, as well as personal checks, money orders and cashier’s checks as forms of payment. In certain cases, they may accept wire transfers. International orders are welcome.
View their SaleHoo listing (requires SaleHoo account)
Blue flame lighter supplier #2
A trusted, one-stop resource for wholesale knives, cutlery, lighting, camping and outdoor products, public safety products, apparel, and other popular items. They allow for many different payment options including NET terms, most major credit cards, COD and wire transfers. They ship internationally. All customers residing in California must fax/mail a copy of their California resale license; and those residing in other states - their state business license or state resale license.
View their SaleHoo listing (requires SaleHoo account)
To access our list of blue flame lighter wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now.
Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today
See you next Monday!
-------------------------------------------
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
Source: http://feedproxy.google.com/~r/JCulture/~3/I4l8-ZPs4do/jpeg-v-pngimage-optimisation-for-blogs.html
Posted by CraigBradford
I want to keep this post as short and actionable as possible; do you have any tools that do just one thing really well? You know the kind I mean, those plugins and hack projects that you may only use once a year but when you do use them, you really appreciate them.
I’ve gathered a bunch of these (some I use everyday) and I want to share them with the community. Could I ask a favour though? If you have similar tricks, hacks, plugins or bookmarklets, could you leave a comment and share it with everyone? This could then turn this average list into an epic list that’s been built by the SEOmoz community and we can all come back to and reference in the future. Do we have a deal? Ok great, first things first though, a bit of a disclaimer; a lot of the tips below you may have heard of before, but if everyone who reads this post gets just one or two actionable tips I think it’s been worthwhile.
Let me know your favourites and don’t forget to share your tools in the comments.
Knowing how to use things like import XML can be a massive time saver but there’s a learning curve to get really good at it. This plugin for Chrome is a great tool to quickly scrape any elements you want and automatically put them into a Google doc. I use this a lot for scraping lists of websites or headings on a page. It’s super simple to use, just right click on what you want to scrape and off you go. Get it here
Use Text to Columns for extracting Root Domains
Ever have a list of backlink URLs that you just want to extract the root domain from? The Excel text to columns feature makes this easy.
Select the column that has the URLs, go to “Data” in the menu and click on the text to columns button as shown below.
Instead of the default tab option select the custom option and add a “/”. Click finish and you’ll have a list of the root domains. I highly recommend going through the Distilled Excel for SEO guide if you haven’t already which shows you how to do this and more.
If you have a kindle you’ll love this plugin that lets you send any webpage you are reading to your Kindle. I use this to help keep up to date on all the latest SEO news. Before leaving the office I’ll visit a few of my favourite SEO blogs and send a bunch of posts to my Kindle for reading on the tube.
Want test rich snippet markup? This bookmarklet form AJ Kohn lets you quickly use the Google rich snippets testing tool.
I can’t tell how many times this tool has saved me. If you use gmail go into the labs section and enable the undo send feature. See here for more details
The following formula will allow you to search for a letter word or number within a string:
=if(isnumber(find("filtertext",A1)),"Yes","No")
Combined with filters, this can be really useful for categorising keyword groups, type of links or site structures. Just replace the “filtertext” with whatever you want to look for.
I love this tool; Install this plugin and if you are on a page that has a canonical tag on it, a little blue icon will show up in the address bar as shown below:
Jing is the tool I used to take and annotate all of the screenshots for this blog post. It’s a free desk tool that allows you to instantly take a screenshot or short video and share it with colleagues. When you click copy, it uploads then automatically copies the sharable url to your clipboard meaning you just need to paste the link to wherever or whoever you want to share it with. Get it now.
I use this all the time when checking guest post or press coverage. Rather than going to each website one by one, I copy all the URLs, dump them into this tool and press go. Each site will then be opened in a new tab.
Add the following code as a bookmarklet to quickly check the Google cache of the page you are on:
javascript:location.href='http://www.google.com/search?q=cache:'+location.href
The maximum number of keywords (or anything else) you can view or export in Google Analytics is 500 but you can change this by editing the URL in the address bar. When you select 500, the URL will end in:
Count%3D500/
It’s no surprise that the 500 is the number of keywords, just change that to whatever number you want and hit export.
The more I use this tool the more I love it. This does exactly as you would think, it adds a send and archive button next to the regular send button making clearing out your inbox that little bit faster. This is another labs feature which you can read about here.
This is the fastest way I know to get some quick and dirty long-tail keyword research. If you’ve never used it before, Ubersuggest basically makes use of the Google suggest feature. You input a word and it will enter a letter in front of it to give you a list of hundreds of new combinations, you can then export these, dump them into the Google keyword tool to get search volume. There are normally one or two gems in there.
That's it for now, thanks for reading and I look forward to reading the comments, give me a shout on twitter if you have any questions: @CraigBradford
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Source: http://feedproxy.google.com/~r/seomoz/~3/wUIXfQS38qY/getting-things-done-for-seos
Originally at: Blog Tips at ProBlogger
Social Media Advertising: Should Bloggers Bother?
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/FvzpGSKKZCo/
Source: http://feedproxy.google.com/~r/DailySeoTip/~3/cFYx-TDYN1A/
Source: http://www.netchunks.com/5-tips-to-achieve-a-perfectly-designed-website/
Source: http://jaysonlinereviews.com/work-home-part-time-earn-extra-side-income/
Source: http://jaysonlinereviews.com/ways-master-art-blog-post/
Source: http://www.stellarmediamarketing.com/social-media/social-media-contessa-chat-3/
Source: http://jaysonlinereviews.com/review-youtube-hijack-learn-money-youtube-videos/
Source: http://jaysonlinereviews.com/7-reasons-why-you-need-to-write-an-ebook-now/
Before I get any drops of jupiter hate on the following...I was typing in training.seobook.com & somehow accidentally hit enter after typing train & when the URL completion didn't work I got the following SERP.
If you click the feature video link it does a YouTube video overlay. The other links lead into the relevant iTunes webpage.
Such media extensions have been in place for movies for quite a while now, but this is the first time I have seen them on music-related search results. In time one could expect similar ad expansions to hit other media areas like books, games, and maybe even other vertical search features. Google could possibly roll it out globally on brand searches as well at some point, allowing companies to offer intro videos (or even reviews of new product lines) directly in the search results.
Source: http://jaysonlinereviews.com/promote-100-commission-affiliate-products-rapbank/
Source: http://jaysonlinereviews.com/guest-blogging-i-am-looking-for-guest-bloggers-on-my-blog/
Here is a list of countries and its local time for the WWDC 2012 live Key Note event. Apple fans - Get ready & plan ahead for these times.
Read full article here > Country-wise Local Time for The WWDC 2012 Live Event written by Tushar Tajane
Source: http://feedproxy.google.com/~r/techzoom/kzCz/~3/PyC82dEGgOs/
Source: http://feedproxy.google.com/~r/DailySeoTip/~3/nIyNcYpwrhc/
Source: http://feedproxy.google.com/~r/DailySeoTip/~3/cFYx-TDYN1A/
Source: http://jaysonlinereviews.com/seopandapenguinupdatestips/
Post-Google update season is typically a boon for SEO providers (good ones and bad ones unfortunately). The industry isn't dead or dying, it's simply evolving. In fact, most things in the business world do not "die", they simply evolve.
I suppose dying versus evolving is a matter of personal preference. I prefer to view markets, verticals, and models as evolving because it helps me accomplish a few different things:
If all you do is bemoan the fact that a particular area of your business is evolving past what may be working now then you'll surely miss the boat on the next wave of success. Even if you don't miss the boat completely you'll be stuck in a self-perpetuating game of always chasing something rather than being out in front of it.
Chasing successful models, rather than creating them, certainly can be profitable but you should strive to have a mix of both in your business. Whether it's a completely new business segment (say PPC if you largely do SEO) or just new tactics (more diverse link building for your own web properties, as one small example) you should be looking behind you, to your left and right, and in front of you.
If you are a solo SEO, or mainly run your own web properties, one smart way to diversify your revenue stream is to get into some client work. This can be a tough proposition, it was for me, because many of us who run our own properties are not too keen on scheduled meetings (especially frequent ones) or dealing with some of the timeless issues of client work:
Many of these items can be thwarted by having a clear, frank discussion about what you'll be doing and by setting parameters from the outset. Hopefully you're in a position where you don't have to sell to eat; meaning, running lean and avoiding debt-leveraging is the best way to be able to hand pick your clients (in my experience).
If you have to take on everyone who walks in the door then your results will suffer, your reputation will suffer, and your work will become a big burden to bear. If you have employees who deal with clients in this type of environment then you will likely lose your best people over time and your workplace will become nothing more than a sweatshop with computers.
In addition to all of those negatives, having to sell/sell/sell probably means your margins are thin which directly leads to client's not getting the appropriate service and attention, relative to what they are being billed for.
Selling, itself, might be the biggest hurdle for you. Before I got into this industry I was an insurance agent, Being an insurance agent helped me immensely with being able to sell an otherwise complicated product to folks who didn't have a full grasp of all the relevant subject matter (specific coverages, exclusions, and so on). Hopefully some of these tips will be helpful for you and your SEO sales.
I sold Personal Insurance (car, home, renter's, condo, jewelery, etc) and it was a weird product to sell. It's one of the few things people buy that they hope they never have to use and they have to buy it every year (assuming they have stuff they need to protect). There are some interesting parallels to selling SEO, oddly enough. The serious buyers in the insurance and SEO marketplaces are looking to protect a valuable asset; in insurance it may be their home, car, or life. In SEO it's basically their online presence.
As with any other industry, there are tire kickers and price shoppers. I would caution against excluding price shoppers from a "preferred" client list. They may require a bit more upfront work but just because the might be doing cost comparisons it doesn't necessarily mean they are cheap. In fact, they might be a dream client so avoiding the "well they are price shopping so they must be cheap" argument would serve you well.
Remembering that the sales process is some odd combination of value, facts, and emotion helped me avoid the (very easy to fall into trap) of selling price. I knew many insurance agents that sold on price and did pretty well short term. A more defensible strategy long term, and where agents really make their money, is on retention. If you set the client's expectation that your only benefit to them is price they will leave you, soon, for the same reason.
If you are looking to build a solid client base you have to be able to compete on price but not sell on price. You should be able to answer questions beyond price if you truly believe in the product you are selling.
Before I was an agent I was an underwriter and responsible for the profitable growth of an insurance agency's book of business. I managed anywhere from 50-75 agencies at a time. I can tell you, without equivocation, that the agencies who avoided the trap of selling (not competing) on price absolutely killed it on retention.
In the insurance world, as in the SEO world, retention is mission critical to long term success. If you let price define your business then you'll be participating in a race to the bottom and end up like barely profitable PC makers.
So, how did I compete on price but not sell on it?
An example here would be conditioning the client to understand the difference between best price, better price, and lowest price. A stripped down policy that doesn't cover everything they want to cover or need to cover, which is $300 cheaper that what I'm selling, isn't the best price or even a better price compared to my price. It's the cheapest but not the best.
In my experience, most people who have stuff to protect (new cars, homes, boats, jewelry, etc) will spend the extra money to get a quality policy from someone they feel they can trust and whom they feel is knowledgeable and those are the the type of clients you want!
A company or person who values their online presence and marketing initiatives should be willing to pay a bit more for more reputable work from a reputable company. If you have evidence to back up your claims of being that company then you will win more than you lose even if you aren't the lowest price.
What never worked for me in SEO sales was pre-packaged offers. I know it works for some agencies but I always felt like I was selling Hot Cakes and Hash Browns rather than an actual service. Plus, as time goes on and the market becomes more complex and sophisticated so do solutions.
Offering add-on services is great for ROI, so if you're an SEO firm maybe you start offering PPC, conversion, and social services. Add-ons make package pricing super-tough if you are doing it at scale. Packages significantly keep pace with increased RFP demand but are you really delivering the appropriate price for each client as well as for your bottom line?
I do not see how you could advocate for packages across the board because the core of the "for" argument would be that you can sell 2 different sites at the same price inside of different verticals. If you do that how are you maximizing value to you and the client? You aren't, it's that simple. Are they in the same vertical? Ok, but the competition is likely different, the search volume is likely different, and so on.
If you just sell a pre-priced packaged you will negatively affect quality in a variety of ways:
I do like using packages after customizing the quote, this is where the framing comes in. As an insurance agent we were generally pushed to try and get folks to prepay the policy for the year through a variety of methods:
So if you were my client I would frame this as "billing discounts". Take a $1,000 policy as an example:
The discussion would be something like "We can save you over 10% per year if you pay in full with cash or a check via our cash discount option." Or you could frame the non-cash payment option, which removes the 5-10% discount as a convenience charge of some sort. The information is the same either way, but frame it in that way and you'll have much more success with those kinds of sign-ups.
If you go the custom quote route with SEO proposals you get all sorts of benefits:
Package pricing works far better in the insurance world versus the SEO world. Insurance options and coverages have specific costs to them determined by predetermined risk tables.
In SEO you have to evaluate competition against an unknown, ever-changing algorithm in addition to figuring out potential ROI in the PPC world against CPC's that could be all over the place from industry to industry as well as potential profitability from conversion optimization help you might be interested in offering.
Being able to customize quoting options puts you in a better position to frame your offers versus a more stagnant pricing model like you see in the insurance market (even though you can still introduce framing effectively there). Of course, custom quoting comes with its own issues like spending time of RFP's versus actual work.
One solution to the sunk cost on creating custom proposals is to, after your initial discovery call/feeling out call, charge a fee relative to a few hours of your time (or however long it takes you to do a mostly accurate proposal or even a ballpark figure if the client is comfortable with a range). If they balk at that then they probably aren't serious and they likely do not respect your time. If you have a solid reputation you can probably do this with some success, if you are new and unestablished you might need to bite the bullet for awhile.
There are so many variables that come into play when figuring out this piece of your sales process. You can have some packaged pricing for sure, many PPC companies offer a percentage of spend as a base fee as an example. With the recent, frequent (and substantial) algorithmic changes it really is important to be able to put together a package specifically for a client based on their situation, goals, and budget. It's going to be hard to base your business on selling SEO as a widget-type process (20 links per month, 10 articles per month, etc) going forward.
Some SEO's are all-client based, some just run their own properties, and I think there is a trend starting where SEO's are doing both. Each business model has its own pro's and con's, as well as many different variables, so one set of tips will likely not resonate or be specific to all. However, I think there are a few overarching points that SEO's looking to diversify into client work or who want to be more profitable on the client side should consider:
Source: http://www.seobook.com/how-selling-insurance-helps-me-sell-seo-services
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Source: http://jaysonlinereviews.com/4-quick-ways-make-money-online/
Originally at: Blog Tips at ProBlogger
Resources for Selling Consulting Through Your Blog
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