How to Add Photos to Your Blogger Blog Post

Google keeps changing their search engine algorithm, to improve the search page results to include better content. One thing Google prefers in website and blog content is images that enhance an article or message. A blog that contains more than just text will get better search engine ranking. Google encourages you to include photos, video, audio, and other types of relevant content in your blog.

PHOTO ABOVE: Steven Streight at Caterpillar - Edwards facility.

Here's how you can add images to your Blogger blog posts:

(1) Go to Google search. (www.google.com)

(2) Click on Images in the top black navigation bar.

(3) Type in a name, word, or phrase, like "Mark Twain grim".

(4) Hit Enter.

(5) You will see images related to your search terms.

(6) Look for an image you like.

(7) Click on the image you want to use.

(8) When you click on the image, it will appear by itself, with the web page it came from in the background. Ignore the background.

(9) Right click on the image.

(10) A list of options appears.

(11) Left click on Save Image As.

(12) A window will appear. For me it's always Steven Streight > Downloads, prompting me to save the image in my computer's Downloads file, but I don't want to do that. I want to save it in my computer's Pictures file. You do too.

(13) First, however, notice that at the bottom of the window, it says something like:

File name: 100101_mark_twain_grim_ap_605

That name that the photographer assigned to it will be highlighted in blue. Type in something like "Mark Twain  grim" to better identify it.

If you plan on saving more than one photo of Mark Twain looking grim, title this photo "Mark Twain grim 1", and number all subsequent photos "Mark Twain grim 2", and so forth. That way, when you need one of them, they will be easy to find, rather than labeling them "Mark Twain grim", "angry Mark Twain", "photo of Mark Twain looking stern", etc. Keep all your Mark Twain photos titled with "Mark Twain" as the first phrase.

(14) Go over to the left and click on More.

(15) Click on Pictures.

(16) Click on Save.

(17) You have now successfully saved this properly titled image to the Pictures file on your computer hard drive.

(18) Go to Create New Post in Blogger.

(19) In the Compose mode, you'll see little tool icons for Bold, Italic, Text Color, Link, etc. When you hover your cursor on the icons, a phrase will appear, telling you what the tools do.

(20) Click on the image upload tool icon. It's the 3rd icon from the right, looks like a tiny square picture, and it's to the right of the Spell Check icon (ABC on a check mark).

(21) Upload images dialogue box will appear. Click on Center and then click on Large. (In most cases, this will be the best setting. If after you publish your blog post, the image is way too big, you can delete it and re-upload it as Medium or Small.)

(22) Click on Choose File.

(23) You should go right to Pictures on your computer. If not, click More and then Pictures.

(24) Scroll down until you find the image you want to use.

(25) Once you find the image, hover your cursor on it, then a little box will appear in the upper left corner of the image.

(26) Click on the little box in the upper left corner of the image to select it.

(27) Click Open.

(28) Click Upload image.

(29) Your Image Has Been Added will appear after a few moments.

(30) Click on Done.

(31) Your image will appear at the top of your blog post.

(32) Make sure there are two lines of space between the image and the first line of your text, so the image is not jammed up against the text. If you want to give your image a caption, type that in italics right below the first paragraph of your blog post. For example: "PHOTO: Steven Streight at Caterpillar - Edwards facility."

For SEO purposes (driving traffic to your blog), you want the first text statement after the photo to be relevant to your blog post, because it will be used in the snippet for the link to your post that appears in search engine results pages.

(33) After you type in the text you want for this blog post, and you're ready to publish the post, click Publish Post.



If you have any questions, post a comment or email me:

steven [dot] streight [at] gmail [dot] com




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Source: http://pluperfecter.blogspot.com/2012/07/how-to-add-photos-to-your-blogger-blog.html

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Curious case of small business and SEO

We all read the advice online: don’t build crappy links. Don’t use short term benefit tactics in SEO. But do we always heed that advice? Can we always afford to?

The latest reality check came in the shape of a small online business in the UK, Children’s Furniture Store (CFS). Jane Copland  tweeted about an online letter in which they announce that, due to Penguin update, they are forced to close their business down.

This really got me. Firstly, I hate to see a small business go under. These people put their hearts and souls into the business and it breaks my heart to see them being closed especially due to changes in Google algo. Furthermore, it seems from their closing letter that they were a victim of bad SEO advice and that reflects poorly on all of us. We have enough attention seekers out there calling us out for asshattery as it is so I would rather be pictured as someone who helps small businesses rather than the one that puts them under.

A lot of people started reaching out to Children Furniture Store’s twitter account, offering help and advice. Unfortunately, it was too late for them; they have already started folding up their business and have ceased trading.

I am sure this is not the only case that has or will have happened. As a matter of fact as a result of my activity on twitter around this, I was contacted by another small business asking for help on similar issues. Other people I know encounter these situations on weekly basis.

So why is this happening? Who is to blame for this? A business is closing down, people are losing their jobs, we can’t just dismiss it as “that’s life” and “business is hard”. We cannot learn anything from this case and other similar cases if we do not take a hard look at all the possible culprits responsible for these situations and try to understand what could have been done to prevent this from happening:

This is the list of guilty parties, according to my opinion, ranked by a decreasing amount of responsibility:

The business owner

The business owner is the most responsible party here. They probably didn’t mind when the money was rolling in and never thought about the “what if” scenario. These are the things that they did wrong:

1. Never ever put all the eggs in one basket – I think this is the most common and widespread piece of advice given to website and general business owners, yet people manage to ignore it again and again. Had CFS had various sources of traffic (which they could have developed with the profits from the organic traffic) or even had they started developing offline business, Google Penalty would have hurt much less. This is true even if you are not using blatantly spammy SEO techniques, you never know where Google’s business goals may be tomorrow and when the line between what is kosher and what isn’t is constantly moving, you never know when you will find yourself on the other side of the line. Having additional sources of traffic/business immunizes (relatively) you against this scenario. Sometimes you have to bite the bullet and PAY for the traffic – for example Paid Search. Building a social presence would help too. Luckily they HAD kept their mailing list and were able to sell any leftover inventory using it – but mail is a good channel to optimize sales too.
2. Get educated – there is a lot of SEO information out there. No one can follow all of it. But it is your prerogative as an online business to keep abreast of the most important best practices and pitfalls within the marketing channel that is providing you with the majority of your income. Had this business done their due diligence, they would know not to rely on only one stream of traffic, they would know that the practices used by their SEO provider are shady at best, they would know that they are paying too little for the SEO services for them to safely provide them with edge over their competition in their niche. They would also know what to do when shit hits the fan and not wait for a full year for the second hit which will ultimately decimate their business.
   
   
   In this case, the business owner did say that they spent a lot of time trying to read on the internet about similar issues – apparently they didn’t find any “real” advice. Should Business Owners learn to navigate online information a bit better? Or should we, as an industry, make sure that the information found on these issues is top notch? But more about that further down. In this particular case, the owner of the business did several things – tried reading about the possible problem, turned to an independent SEO (who told her to let the site die and start anew) and fired the agency that was probably the cause of all this. Still there was much more to be done and I hope other businesses will act differently in similar situations.
   
3. Reach out – as their “we are closing the business” letter started circulating, more and more people started saying that they are willing to help. In a matter of minutes, both in public and private channels, a picture of what needs to be done to help this website started emerging. Getting this kind of analysis from industry experts can cost a lot of money, but if a business owner harnesses the benefits of the SEO community, either through Twitter, SEOBook Forum, Google Webmaster Central forums, SEOMoz Q&A forum, G+, Facebook groups, etc., they can get a pretty clear picture about what hit them and what needs to be done. They would be more aware of the risk levels involved with the SEO strategies they were using and would be able to move away from them much earlier, making the cleanup a more viable option. With all the misgivings of this industry, it has some of the most generous and helping people in it and this can be a tremendous asset for small businesses that are struggling to come with terms with the challenges involved in promoting your website in organic results.

SEO Company

1. Spammy strategies – one look at the CFS’ backlink profile shows patterns of a backlink network.
   
   
   
   Further conversations with people that are connected to the company showed that this is indeed the case. Bunch of footer links, clearly paid-for blog posts, sidebar sitewide links from non-related sites in non-English languages… You took a small business that doesn’t know what they are doing, promised them wonders at three-digit monthly recurring price and it worked for a while. Did you warn them about the risks? Did you tell them that if Google decides to target these link-building practices, their whole business can go down the drain? Or did you encourage them to enjoy the party while it lasts? Did you instruct them to take the profits of these short-sighted tactics and invest them in diversifying their traffic sources? No you didn’t. You are no better than a drug dealer, reaping profits from the lack of knowledge of unsuspecting client, allowing them to risk their whole business and you should be ashamed of yourself for that. You sir, are an ass hat. 
   
2. No responsibility – as the graph attached above shows, the CFS site was hit at two occasions, one in May 2011 and the other in May 2012. According to them, they have stopped working with you by the time WMT warning notices have arrived. Do you think that releases you from the responsibility for your work? What did you do in between those two dates? Did you take responsibility for CFS situation? Did you instruct them on how to fix their situation? How did you allow a business that found itself in a shitty situation, partially due to your actions, to get to the point where they have to close their doors? Do you honestly not care that people are going to be jobless because of the bad advice you have provided?

Google

Yes Google.

By allowing crappy linking strategies to work for so long, they have created a situation where the only viable option to stay competitive in certain niches was to join the bandwagon and use spammy links. You can stand on your soapbox only for only that long and preach “whitehat” techniques while your competitors are laughing all the way to the bank and cashing in. So yes, at some point they will probably be penalized, but until then they will have developed enough capital to be able to safely switch to some other domain/SEO strategy and have developed their brand to the point where they are practically immune from algorithmic changes. You have created a situation in which following your Best Practices was a financially unviable option for a lot of small businesses and for this you carry a part of the blame

Furthermore, you should realize that the information you give out about these penalties is not read only by sinister SEOs spending their days and nights trying to reverse engineer your precious algorithm. Why is it so hard to tell the business owner what is it they are getting penalized for? Tell them “your site has a large amount of paid links/unnatural anchors. You can find these links marked with a huge red exclamation mark in your WMT link report. Get rid of them”. Doesn’t Google have a responsibility of providing decent, informed content around these sort of penalties so that  a business owner can refer back to the source? When they penalize a business – shouldn’t it be their responsibility to say EXACTLY why? Is a bland, notification in GWMT sufficient?

When you Google “Penguin” or “Panda” etc – shouldn’t Google’s own written guidelines on recovery be ranked at top positions, so no one else gets scammed? Yes, it is not all Google’s fault that these businesses were told that it is OK to do whatever it takes to rank. Yes, Google does not owe anyone anything but it would be a sign of goodwill towards those that provide the content of the web for Google to crawl and serve ads on.

The SEO Community

How is the SEO community responsible? By greatly diluting the information space in our industry. The number of inane posts, all written in the same “10 ways unrelated-X affects your SEO-Related-Y” format, all based on conjectures and rehashed hearsay, make it almost impossible for a non-industry person to get to the meaningful information. I have seen articles with link building strategies that were covered in 2006 being peddled as “current” and “cutting edge” in 2012.

Without knowing the authors, companies they work for, their level of experience and history of their posting, there is no way that a person who doesn’t spend significant amounts of time wading through the noise created in the SEO space can know what is reliable and what not. Furthermore, the lack of propensity to call out crap information when we see one, complete avoidance of confrontation within the industry, limiting critical discussion on quality of content behind gated walls of private Skype chats and limited Facebook groups, makes the pruning of this jungle of nonsense an impossible task and for that all of us bear some part of responsibility.

I am really sad for CFS. It depresses me that a business can go under so easily from causes that could have been prevented. There are real people behind these websites, making their living, in spite of Google doing a lot to make their success harder (by promoting big brands and at a switch of an algorithm button making previously acceptable and successful practices - damaging). I hope that this post will help other businesses make sure that they are doing everything possible not to find themselves in a similar situation.

Many thanks to Rishi for helping with editing and some background info.

---

Branko Rihtman has been optimizing sites for search engines since 2001 for clients and own web properties in a variety of competitive niches. Over that time, Branko realized the importance of properly done research and experimentation and started publishing findings and experiments at SEO Scientist. Branko is currently responsible for SEO R&D at RankAbove, provider of a leading SEO SaaS platform – Drive.

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Source: http://www.seobook.com/curious-case-small-business-and-seo

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Top 10 List of Top 10 Lists for your Top 10 List Compilation

A lot of amazing technology is being created.

The Only Constant is Change

When you think of all the implications of the above video (and all the things that are going on in machine learning & search), it can be somewhat difficult to think about sustainable strategies.

Want to fund in-depth automotive reviews in part based on your organic rankings? That business model breaks down when the organic SERPs move below the fold.

When platforms are new they start off as being fairly open to win attention & maximize their growth rates. Over time as they push to monetize they shift gears & what was once true becomes misleading. Thus a lot people likely come off as sounding like quack jobs because they keep having to reinvent themselves & reassess their belief systems as the markets change.

Hello Mr. Cynic

If you write things that sound like rants & complaints a lot of people mistake it as thinking you are a crank full of gloom & nonsense. For what it is worth, in many ways I think the future of the web will still be bright, but just relatively less bright than it was in the recent past for smaller players.

During the creation of any new communications network there are amazing opportunities, but over time they get arbitraged away & returns move more toward the typical norm in business as the platform gets locked down.

No Longer An Isolated Channel

The web is becoming more & more like the physical world (and is merging with it). For a long time search & online was largely a meritocracy, where the best person could easily win even if they came from the most humble beginnings.

In the offline world there are many hoops one has to jump through to win and the online market is just becoming more like that & at an accelerating rate due to network effects that allow big companies to saturate channels & tracking leading to asymmetrical advantages.

From Meritocracy to Corporatocracy

In search of years gone by, large & complex organizations that were overly bloated and inefficient routinely had their asses handed to them by smaller & more efficient operations. But then size became a primary signal of relevancy & quality, and that all changed. As Larry Page & Sergey Brin warned, the relevancy algorithms inevitably follow the underlying business model of the search engine.

That is a big part of the disillusionment with Google. For many years they were a leveler which was concerned primarily with quality. That grew the importance of search & differentiated them from everyone else, but then they decided to be "the same" & so many who promoted them felt a bit betrayed.

If a person gives you something and then takes it away you likely view them worse than someone who simply never offered that in the first place. As a species we are biologically aligned with being adverse toward loss.

Vertical AND Horizontal Integration

I was chatting with a friend about the above trend & his responses were:

• "you don't shoot the guy that didn't give you the job; you shoot the guy that gave you the job and then fired you"
• "their public image as being a leveler becomes more grating too, given how much they no longer represent that"
• "the biggest problem we have in search is that search engines don't view themselves as a medium. They want to be the cable operator + television show + in-show advertising + commercials...I'm not aware of another medium where it works that way"

The last of those 3 points is a big deal. Consider how popular music is & that Machinima drives about 2/3 as many video streams as all of VEVO does & yet Google invested directly into it. That gives Google power to rank the content (Google serps), host the content (YouTube), monetize the content (ads), and have an ownership stake in the content. All that is in addition to owning a browser, an operating system (make that two) & building hardware.

If Google's internal stats show someone else is catching up to a channel they invested in, Google can...

• relay this news across to drive editorial quality, content quantity, or even ad placement
• preferentially promote the network they are invested in (free ads, better rankings, more "you might also like" recommendations, more post-view recommendations)
• give a higher revenue share to the network they are invested in (or offer them early access to new betas and exclusives that increase monetization)
• slow the growth of the competing network by using more aggressive ad placement (or lower CPM ads)
• slow upload speeds for competing channels
• etc.

If you are batting for the home team, such advantages are great. But they blow for everyone else in the ecosystem.

Those sorts of issues don't just appear in a few isolated incidents, but appear over and over again.

Social networks should be open, unless they are Google+.

Affiliate links shouldn't count for ranking purposes, unless they are Viglink, which Google invested in. ;)

Affiliate links should be clearly labeled as such. When they are not clearly labeled & go through tracking redirects they are sneaky redirects in Google's remote rater guidelines. On YouTube the affiliate links to Amazon & iTunes are not labeled as such & add an extra layer of tracking redirects to the sequence.

Let Me See Your Backlinks!

Yesterday someone sent me an email about their reinclusion request being denied because someone else scraped their eZineArticles article & syndicated it to another 3rd party site.

They didn't create that link and yet they are somehow supposed to get a spammer (maybe one from another continent!) to remove it. In many cases spammers won't respond to anything other than cash, but if you do offer cash to get the job done then that spammer might keep adding more and more links over time, turning their mark into an easy source of subscription revenues.

What is Wrong With This Picture?

The above scenario is ridiculous.

If you look at *any* site closely enough there will be something wrong with it.

Just by the virtue of existing & ranking you will pick up dozens to hundreds of spammy links you don't even want, due to SERP scraper sites that are trying to rank on longtail keyword queries.

About 5 years ago I had a page get filtered out because it gained about 500 scraper links in a month. No matter what I did that page would not rank until it was rewrote with a fresh page title. When you could change things & have the algorithms re-evaluate them automatically there was at least a decent opportunity to get around such issues.

Now that there is a manual review process holding you responsible for the actions of third party webmasters the market is a bit more grim.
But at least a bunch of link removal services are cropping up to profit from Google's errant logic. ;)

Engineers Ad Networks Love Quality Websites Big Brands

A bigger company can always shut a site down, split off into sections, & so on. Plus if you are a bigger company you are more likely to enjoy the benefit of the doubt.

But if you are a low margin small business who has seen declining revenue AND have to jump through further hoops (rather than focusing on running your business) at some point it is easier to give up than to keep on fighting.

After this year's FUD there is zero camaraderie in the industry.

That's How Business Works

Eventually a lot of the displacement trends that are hitting the organic search market will hit the paid search market & Google will make many of the enterprise AdWords management tools obsolete via a combination of various free scripts & data obfuscation.

At that point in time some of the paid search folks will look like the guy to the right, but nobody will care, as those same people reminded us that this is just how business works. :D

Perhaps they're right:

Google appears to have a culture that condones shamelessly violating consumer privacy. How else can you explain a company that bypasses Apple's iPhone privacy settings in a reported attempt to strengthen advertising revenues?

It is hard to believe that Dave Packard or Andy Grove would ever tell a group of entrepreneurs that he did "every horrible thing in the book to just get revenues right away," or brag to trade publications that his company used behavioral psychologists to design "compulsion loops" into products to keep customers engaged. But Mark Pincus, the founder of Internet gaming giant Zynga, has done just that.

When corporate leaders pursue wealth in the winner-take-all Internet environment, companies dance on the edge of acceptable behavior. If they don't take it to the limit, a competitor will. That competitor will become the dominant supplier -- one monopoly will replace another. And when you engage in these activities you get a different set of Valley values: the values of customer exploitation.

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Source: http://www.seobook.com/meta-thoughts

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Getting Top Listings at Google AdWords

Everyone wants to be at the very top of the search engine listings, both in the organic results and also at the Google AdWords pay per click program. When someone does a search at Google, depending on the search, the paid ad results which come from Adwords are listed at the very top of the [...]

Source: http://www.legalsearchmarketing.com/google-adwords/getting-top-listings-at-google-adwords/

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How To Create A Online Business And Make Your Very First Affiliate Commission?

How To Create A Online Business And Make Your First Affiliate Commission Using The Affiliate Marketing Business Model? When you are first starting out online as an affiliate marketer. ( Selling other people’s goods or services in exchange for a commission ) it all can be overwhelming to say the least especially if you are [...]

Source: http://jaysonlinereviews.com/how-to-create-a-online-business-and-make-your-very-first-affiliate-commission/

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Mobile Gaming: iOS or Android, which is the best choice?

With Android gaining a larger market in the US & release of the new iPhone on the horizon - gaming capacity is decisive factor for purchase.

Read full article here > Mobile Gaming: iOS or Android, which is the best choice? written by Matt Powell

Source: http://feedproxy.google.com/~r/techzoom/kzCz/~3/RI6XB-OU0p4/

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Escaping from Desktop: Online Document Editing Tools for Bloggers

This guest post is by Nina Gorbunova of TeamLab. I first faced the problem of document immobility a couple of years ago, when I was far away from my PC. I lost my flash stick and realized that I didn’t have my documents stored anywhere in the cloud. That’s what we call epic fail. Of [...]

Originally at: Blog Tips at ProBlogger

Escaping from Desktop: Online Document Editing Tools for Bloggers

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/KUR-KhQeLS8/

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Georgia May Jagger for Hudson Jeans

Hudson Jeans have teamed up with model Georgia May Jagger for their latest campaign. They are releasing 4 videos over  a 12 week period. Each video relates to a different style that they have created for AW12, their campaign and for their 10th year anniversary.   The videos showcases Georgia May Jagger wearing the jeans in different settings [Read On]

The post Georgia May Jagger for Hudson Jeans appeared first on Girl Does Geek.

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Rent Or Buy Video Games Online And Make Affiliate Cash At The Same Time?

Rent Or Buy Video Games Online @ Make Affiliate Cash At Same Time? Register for GameFly™ Game Rentals – Start for Free! Redbox put a lot of your local mom and pop video rental places out of business because it all boils down to price, and convenience in the end. Customers want a great price, [...]

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How to Start a Successful Blog If You Are Young

According to some recent statistics released by Blogging.org, there are approximately 31 million bloggers in the United States alone! Obviously, that’s a very large number, especially when you consider that many bloggers are making money—some even enough to live on—just because of the popularity of their blogs. Groups that are severely underrepresented in the blogging world, [...]

Source: http://www.netchunks.com/how-to-start-a-successful-blog-if-you-are-young/

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SaleHoo’s Simple 5 Step Method for Mega Sales This Holiday Season

UPDATE: Step 1 of our 5 step series is available here. 

Hello SaleHoo blog readers!

It’s August. That means it’s just over 4 months until Christmas, the most profitable time of the year for eBay sellers and online retailers. Every year, the holiday season, smashes conservative predictions about spending habits and creates a buying frenzy. For a few weeks, it seems as though all anyone wants to do is shop... and we all take a break from penny pinching and the economic recession. This is music to the ears for us retailers!

2012 will be no different with 47% of shoppers planning on spending more than they did in 2011, which was one of the best holiday seasons we have seen in years!

So, if you want to make sure that you get your share of all the sales this holiday season, you need to start planning for it now. 36% of online shoppers will make their first holiday purchase in September which is just weeks away!

Our 5 Step Method for Mega Sales

There’s no need to panic though, there is still time to get set to make your share of the big Christmas spend. To help you along the way, we are revealing something very special, and something we have never shared in the 7 years since SaleHoo hit the web: We’re revealing a proven 5 step method for making the holiday season a success.

The method is used by eBay PowerSellers, and online retail giants all over the web... but despite the method’s popularity, it’s still perfectly usable and there’s no risk of too many competitors getting in the way of you and all the sales you will make.

Over the next couple of weeks, I will be delivering you this method via a “blueprint” format, so you can follow over my shoulder and implement this method as you go. I’m starting from scratch and finding a completely new niche and turning it into a profit-pulling business. I’ll leave no stone unturned!

If you are a new seller, you’ll benefit wildly from this upcoming series of blog posts. If you are an old hand and already have some experience in online retail, there is still plenty to learn that we will cover in this series that will help you skyrocket your sales this holiday season.

You can also use this method on any selling platform or marketplace. I’ll be setting up a brand new SaleHoo Store during my demonstration, but you can also use this method anywhere: On eBay, Amazon, Bonanza or your own website.

One of the reasons why we are setting up a SaleHoo Store is because as you know, margins can get very tight on eBay. While a lot of sellers make a killing on eBay around Christmas and the holidays, eBay’s competition increases around the holiday season. So even though there are significantly more buyers coming to the website, there are also significantly more sellers working hard to make sales around the holiday period. Don’t let this deter you if you are an eBay seller though! Just follow my 5 step method and you will be in for a profitable couple of months.

The Crucial Formula behind Every Successful Business

Before we get to my 5 step method, I want to quickly introduce you to the formula that is behind all successful businesses and makes the 5 step method work. It’s not complicated, but it will help you understand your business better (or how to build one if you are just getting started). Here’s what the formula looks like:

(Don’t let these numbers intimidate you. I’m not a numbers person, but this formula made sense eventually!)

Leads x conversion rate x $ per sale x ave. number of transactions per customer = gross profit.

As I said, this formula is applied across businesses in all sectors, so what does it look like in an eCommerce environment?

Number of people who visit your website/listing x the % of those visitors that purchase from you x how much money you make per sale x average number of transactions from each customer = your gross profit.

For example, let’s say I sell wall calendars and 100 new people come to my website or my listings every day. If I convert 20% of those people, I make 20 sales. If I sell each wall calendar for $10 (less $5 for the wholesale cost of the calendar), I turnover $200 per day. If each customer buys from me on average 2 times in their lifetime, my gross profit would be $200/day or $73,000 per year. 

I don't know about you but I could sure do with an extra $73,000 per year!

(If you want to know the math: 100 (new visitors) x 20% (conversion rate) x $5 ($ per sale) x 2 (lifetime transactions per customer) = $200/day.) 

Once you understand this formula, making small improvements to each part of the formula can drastically increase your gross profit and ultimately net profit.

Using the above example, if all you did was increase each part of the above formula by just 10% how much do you think your yearly gross profit would increase?

If you thought 10%, you're wrong!

In fact your yearly gross profit would increase from $73,000 to $106,879. Pretty amazing huh?

So I could make an additional $33,879 just by increasing the important numbers by 10% which isn’t difficult.

OK, let’s talk about some simpler numbers now – our 5 step method for making sales these holidays. These steps each relate to a different part of the above formula so if you follow along closely you could start seeing similar sort of success and profits. 

The 5 Steps – Revealed

You might be wondering what the 5 steps in this method are, so I won’t make you wait to find out. Here they are:

1. Find a profitable niche

I’ll cover this in the next part of this series. I’ll show you a really cool way to come up with ideas for products to sell and how to test those ideas for how profitable they will be. I’ll use the SaleHoo Research Lab as well as free methods that anyone can use for niche-hunting. Step-by-step, I will show you how to determine whether a niche will be profitable or not. This video will include a couple of video demonstrations, so you can sit back with some pop corn and watch as I do the work!

2. Find a supplier

After finding the right niche, you need to find the right supplier that can give you a price that leaves plenty of room for profits. I’ll use the SaleHoo Wholesale Supplier Directory and will also show you free methods to safely find good suppliers. So even if you aren’t a SaleHoo member, or you just want to use a supplier that isn’t listed on our directory, you will know how to determine whether a supplier is trustworthy.

I’m going to focus mostly on drop shipping in this series. I know that drop shipping is a preferred option for most of our members. And for good reason: Drop shipping is low risk and requires no money up front. This makes it a lot easier to get started which is exactly what you need to get ready for the holidays!

3. Setup a SaleHoo Store

Selling on your own website is the best way to skip the competitive eBay market and create your own following of loyal repeat customers. If you don’t own a SaleHoo Store, don’t worry! This lesson benefits everyone because we will cover some crucial search engine optimization tips for getting your listings ranking in Google and other search engines.

The reason I’m demonstrating using SaleHoo Stores isn’t simply to promote Stores. Instead, I want you to see that setting up and managing your own Store isn’t difficult. I know that some people imagine that ‘back end’ of a website to be a scary place that requires a lot of technical knowledge, but that’s not at all true! There are huge benefits to selling on your own Store, so if I can help you see how easy it is, then hopefully it will get you a step closer to owning your own store one day!

 4. Drive Targeted Traffic to your Product Listings

Learn how to use one of the most trusted and cost-effective ways to drive traffic to your products listings. We will give you a head start on this crucial, but sometimes daunting task. 

 5. Marketing Tips: How to make more money without spending a dime

How to use email marketing to create loyal repeat customers. Anyone can do this and no special knowledge is required. I’ll even write some of the emails for you!

 Are You In?

Are you going to join us in our blog series? If you have ever felt lost and wondered the best way to make money, or if you switch back and forth between different selling strategies while you wait for something to work, this blog series, that reveals our proven method, is exactly what you need! Keep an eye out on your email inbox.

In the meantime, leave me a comment below and tell me what it is that you are struggling with at the moment or what you need help with. I will try to work some solutions into this upcoming series of blog posts. Here's to a profitable Christmas and holiday season in 2012! 

P.S Want to fast-track your holiday sales? Do it with SaleHoo Stores! 

Get Ready for Christmas Profits with a SaleHoo Store

Open your own store for just $27!

• No hidden fees or contracts. Cancel at any time
• FREE SaleHoo Wholesale Supplier Directory access worth $67
• 60 day money back guarantee

OPEN YOUR STORE TODAY

Source: http://www.salehoo.com/blog/salehoos-simple-5-step-method

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5 Big Hosting Mistakes Bloggers Don’t Know They’re Making

This guest post is by the Blog Tyrant. If you take your blogging seriously you’ll know that you have to wear a lot of different hats. We are content marketers, SEO students, social media savants, and sometimes web designers. But what a lot of bloggers seem to forget is that our blog hosting setup is an extremely [...]

Originally at: Blog Tips at ProBlogger

5 Big Hosting Mistakes Bloggers Don’t Know They’re Making

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/rPf3iY6nE4k/

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How To Be A Super Affiliate And What It Takes To Succeed Online?

How To Be A Super Affiliate And The Characteristics You Will Need Too Succeed Online? How A Super Affiliate Is Born? You wake up one morning with a burning desire too better yourself perhaps you just hate your 9 to 5 job, or perhaps you are just trying to make some extra money working from [...]

Source: http://jaysonlinereviews.com/super-affiliate-takes-succeed-online/

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Do Young CEO’s Have Their Pulse on SEO Strategy?

As a young CEO and one that has come of age during the computer era, having your pulse on how to best utilize search engine optimization (SEO) to your site’s advantage is critical. Use SEO marketing the right way and you can drive significant amounts of traffic to your site. Use it the wrong way [...]

Source: http://feedproxy.google.com/~r/DailySeoTip/~3/3uB7X4F3_IY/

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Three Ways To Break Down A Market

Ford said “give the customer any color they want, so long as it is black”. This strategy worked for a while, because people just wanted a car. However, the market changed when GM decided they would offer a range of cars to suit different “purposes, purses and personalities”.

Between 1920 and 1923, Ford’s market share plummeted from 55 to 12 percent.

These days, auto manufacturers segment the market, rather than treat it as one homogeneous mass. There are cars for the rich, cars for the less well off, cars built for speed, and cars built for shopping.

Manufacturers do this because few manufacturers can cater to very large markets where the consumer has infinite choice. To be all things to all people is impossible, but to be the best for a smaller, well-defined group of people is a viable business strategy. It costs less to target, and therefore has less risk of failure. Search marketing is all about targeting, so let's take a look at various ways to think about targeting in terms of the underlying marketing theory which might give you a few ideas on how to refine and optimize your approach.

While there are many ways to break down a market, here are three main concepts.

Segments

Any market can be broken down into segments. A segment means “a group of people”. We can group people by various means, however the most common forms of segmentation include:

Benefit segmentation: a group of people who seek similar benefits. For example, people who want bright white teeth would seek a toothpaste that includes whitener. People who are more concerned with tooth decay may choose a toothpaste that promises healthy teeth.

Demographic Segmentation: a group of people who share a similar age, gender, income, occupation, education, religion, race and nationality. For example, retired people may be more interested in investment services than a student would, as retired people are more likely to have capital to invest.

Occasion Segmentation: a group of people who buy things at a particular time. Valentines Day is one of the most popular days for restaurant bookings. People may buy orange juice when they think about breakfast time, but not necessarily at dinner. The reverse is true for wine.

Usage Segmentation: a group of people who buy certain volumes, or at specific frequencies. For example, a group of people might dine out regularly, vs those who only do so occasionally. The message to each group would be different.

Lifestyle segmentation: a group of people who may share the same hobbies, or live a certain way. For example, a group of people who collect art, or a group of people who are socialites.

The aim is to find a well-defined market opportunity that is still large enough to be financially viable. If one segment is not big enough, a business may combine segments - say, young people (demographic) who want whiter teeth (benefit). The marketing for this combined segment would be different - and significantly more focused - that the more general “those who want whiter teeth” (benefit) market segment, alone.

How does this apply to search and internet marketing in general?

It’s all about knowing your customer. “Knowing the customer” is an easy thing to say, and something of a cliche, but these marketing concepts can help provide us with a structured framework within which to test our assumptions.

Perhaps that landing page I’ve been working on isn’t really working out. Could it be because I haven’t segmented enough? Have I gone too broad in my appeal? Am I talking the language of benefits when I should really be focusing on usage factors? What happens if I combine “demographics” with “occassion”?

Niches

Niches are similar to segments, but even more tightly defined based on unique needs. For example, “search engine marketing education” is a niche that doesn’t really fit usefully within segments such as demographics, lifestyle or occasion.

The advantage of niche targeting is that you may have few competitors and you may be able to charge high margins, as there is a consumer need, but very few people offer what you do. The downside is that the niche could weaken, move, or disappear. To mitigate this risk, businesses will often target a number of niches - the equivalent of running multiple web sites - reasoning that if one niche moves or disappears, then the other niches will take up the slack.

Search marketing has opened up many niches that didn’t previously exist due to improved marketing efficiency. It doesn’t cost much to talk to people anywhere in the world. Previously, niches that required a global audience in order to be viable were prohibitive due to the cost of reaching people spread over such a wide geographic area.

To function well in a niche, smaller companies typically need to be highly customer focused and service oriented as small niche businesses typically can’t drive price down by ramping volume.

Cells

Cells are micro-opportunities. This type of marketing is often overlooked, but will become a lot more commonplace on the web due to the easy access to data.

For example, if you collect data about your customers buying habits, you might be able to identify patterns within that data that create further marketing opportunities.

If you discover that twenty people bought both an iPhone and a PC, then they may be in the market for software products that makes it easy for the two devices to talk to each other. Instead of targeting the broader iPhone purchaser market, you might tailor the message specifically for the iphone plus PC people, reasoning that they may be having trouble getting the two devices to perform certain functions, and would welcome a simple solution.

Further Reading:

• Net MBA on Market Segmentation
• New Meaning For The Term Niche Market
• Targeting The Next Generation

Categories: 

marketing

Source: http://www.seobook.com/three-ways-break-down-market

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SaleHoo Stores Update, 10th July 2012

Hello all,

As part of our development drive on Stores, we've released a few changes!

Today we have one new feature, and a few important bugfixes:

• Fixed: Store customers were not able to reset their account passwords.
• Fixed: Retro theme showed odd characters on product pages
• Added: Social Sharing Icons!

How to enable Social Sharing

This week we added the ability to share a product from your store to Facebook, Twitter, Google+ and Pinterest!

To use this feature, login to your store admin area, and scroll down to the 'Social' section. Here you can individually enable which social features will show up on your storefront.

Once a social network is enabled, your customers will be able to click on the icon on your storefront, to share your product

 

Source: http://www.salehoo.com/blog/salehoo-stores-update-10th-july-2012

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Review Pinterest – Did You Get Your Pinterest Invitation Yet?

    Review Pinterest – Did You Get Your Pinterest Invitation Yet? I am going to be going over a review of a rising star in the social networking community called Pinterest. This startup business is catching on like wildfire to say the least. I had not even heard of this up and coming website [...]

Source: http://jaysonlinereviews.com/review-pinterest-pinterest-invitation-yet/

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4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online

  4 Quick and Easy Profit Generating Ideas You Can Use Today To Make Money Online  Guest Post By Womens Way To Wealth Whether you’re in the “make quick money online” niche or the “create wealth from your own home business niche” you can benefit from these four powerful profit generators. They work whether you’re [...]

Source: http://jaysonlinereviews.com/4-quick-ways-make-money-online/

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The eBay Seller’s Marketing Calendar (don’t miss hot holiday spends!)

It’s a fact that a significant percentage of eBay sales are generated from holidays and special annual occasions. To help you get the most out of the big holiday spend, I’ve put together a quick marketing calendar that you can use to prepare for big cash-ins that come around each year. Pay close attention to November and December’s holidays and start planning for these now!

Holidays are based in the US calendar unless otherwise stated

Your month-by-month calendar:

January

• New Years Day
• Back to school
• Australia Day (Australia)

February

• Valentine’s Day
• President’s Day
• Super Bowl

March

• St Patrick’s Day
• Easter

April

• Easter (can fall in March or April)
• April Fool’s Day

May

• Mother’s Day
• Memorial Day (big sales are expected and buyers go a little crazy!)

June

• Start of summer
• Father’s Day
• Queen’s Birthday (UK, Australia, New Zealand, Canada and other Commonwealth nations)

July

• Independence Day/4th of July
• Canada Day (Canada)

August

• Time to start planning holiday sales for November and December!
• Bank holidays (UK)

September

• Labor Day

October

• Columbus Day
• Halloween

November

• Veteran’s Day
• Thanksgiving

December

• Hanukkah
• Christmas! The big daddy of all holidays and the single holiday that helps some eBay sellers generate over 40% of their yearly income. If you want to cash in this Christmas, start planning for it now.
• New Year’s Eve

Which holidays are most profitable for you? If I have left out an important money-maker for you, let me know and I will add it to the list!

 

Source: http://www.salehoo.com/blog/ebay-marketing-calendar

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Are Exact-Match Domains (EMDs) in Decline?

Posted by Dr. Pete

One of the great, ongoing debates of SEO (#4 of 673) is the influence of Exact-Match Domains (EMDs) on rankings. Part of my goal in launching MozCast was to collect historical data that would allow us to put some of these contentious questions to the test, and now that we have a few months of data, I thought it would be interesting to dig into the EMD question.

Over the last couple of years, our large-scale correlation data here at SEOmoz has shown a declining impact of EMDs on ranking:

This graph is based only on .com domains and, as always, correlation does not imply causation, but the trend certainly suggests that EMDs are weakening. The MozCast data only goes back to April 2012 currently, but that timeframe covers the Penguin update and other major changes this year, so let’s see how it compares to the year-over-year trend.

Overall EMD Influence

Let’s start simple – across the MozCast data set (Top 10 X 1,000 keywords = 10K* URLs), what percentage of rankings are held by EMDs? In this case, I stuck to a very strict definition: if the keyword is “buy widgets”, then only “buywidgets.tld” (any TLD) counts as an exact match. Here’s the data back to April 4, 2012:

First off, notice that this is a pretty narrow range – over 4-1/2 months, EMDs represent from just under 3.3% to almost 4.1% of total rankings in the data set. On average, EMD influence has declined slightly in the past few months, with a solid drop after the Penguin update, but that drop has recovered somewhat since June.

*Now that 7-result SERPs account for ~18% of the data, the total count is closer to 9,500 URLs.

Correlation vs. Causation

Let’s get this out of the way – just because EMDs hold less spots in the top 10, that doesn’t necessarily mean that Google has turned down the “volume” on EMDs as a ranking factor. It simply means that less EMDs are ranking overall, and that could have many explanations. What we’ll be looking at here is patterns over time, to try to tell more of the story.

Penguilation vs. Penguisation

Likewise, Penguin correlation is not Penguin causation. I don’t think that Penguin directly targeted EMDs. I suspect that, by targeting some forms of spammy anchor text, Penguin disproportionately hit EMDs. Many people who use EMDs solely for ranking purposes are also aggressive with exact-match anchor text. The EMD drop was probably collateral damage.

EMD Influence on Ranking #1

The last graph covered EMDs anywhere in the Top 10, but what about the EMDs just occupying the #1 spot? Have they fallen harder than overall EMDs? Here’s the data on #1 ranking EMDs only:

Again, the Y-axis is scaled to amplify differences. While EMDs in the #1 spot also took a hit after Penguin, the picture looks very different around mid-June. EMDs ranking #1 not only recovered their previous influence, but they’ve actually gained SERP-share over the past couple of months. Some of the August spike may be related to the launch of the 7-result SERPs. If the number of total URLs decreased, but the EMDs in #1 remained constant, those EMDs would account for a higher percentage of total URLs.

Overall PMD Influence

My definition of an EMD was pretty strict. What if we looked at the data for partial-match domains (PMDs)? I took a more liberal approach here – for the keyword phrase “buy widgets”, any of the following counted as a partial match, by my definition:

• buywidgetshere.com
• webuywidgets.com
• buywidgets.example.com
• www.buy-widgets.com

In other words, as long as “buywidgets” or “buy-widgets” appeared anywhere in the root or sub-domain, I counted it as a partial match. I excluded all exact matches, to separate the influence. Here’s the data back to April 4th:

PMDs accounted for slightly more of the mix than EMDs (not surprisingly), but here the pattern is much clearer. Ranking for PMDs suffered a serious decline after the Penguin update and has only continued to fall.

Good EMDs Are Good

Not all exact-match and partial-match domains are created equal. Penguin hit both EMDs and PMDs pretty hard, because too many people were (and are) still over-relying on them for ranking. The problem is that Google can’t just pull the plug on EMDs. Many brands naturally use EMDs, and it’s perfectly reasonable to buy a domain that matches your name. Instead of just changing how domains impact ranking, Google is targeting spammy signals around EMDs and PMDs. For example, Penguin probably targeted aggressive exact-match anchor text. If your website is “casinoviagrarealestate.com” and 90% of your anchor text is “best casino viagra real estate”, you probably took a hit. It wasn’t because you had an EMD – it was because your EMD was part of a low-value approach.

Should You Dump Your EMD?

In a word: No. You should be careful about combining obviously keyword targeted EMDs and PMDs (“buy-casino-viagra-mortgage.me”) with other aggressive tactics, like large amounts of exact-match anchor text, but for the most part you aren’t going to get penalized simply because you have an EMD. There are some extreme Penguin cases where something as drastic as a new domain may be required, but for the most part this is a gradual change in Google’s attitude. I think EMDs are going to count less over time, but EMDs are also a natural part of the ecosystem.

Should You Buy an EMD?

That’s a bit tougher question. If you’re a brand with a unique name, then yes, absolutely, buy yourname. com, etc. If you’re simply using a domain for keyword value, then I think you have to be a little careful and consider your long-term game plan. If you over-rely on that EMD or PMD, you’re likely to pursue other spammy tactics and ultimately be disappointed as Google gradually lowers the volume. I don’t think buying an EMD carries a large amount of risk, but I’d considering your overall branding strategy. An EMD might be an SEO tactic, but it’s just one small factor of many – it’s not a strategy. You also have to weigh the costs and benefits - finding a short, unregistered .com is one thing - buy it and you can decide later how and if to use it.

As for clearly low-value PMDs, like long, hyphenated strings, I’d avoid them. Paying $25K for a hyphenated, seven-word .net is just throwing away money that could be spent on real marketing. It’s not just about declining SEO value – it’s also a matter of perception. If I see six-keywords-strung-together-with-dashes.net and it leads to a slapped together, $75 template site, I see a site I’d never do business with. The tiny uptick in SEO value you might get isn’t worth it. Invest in a brand and start building it. The benefits will go far beyond SEO.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Source: http://feedproxy.google.com/~r/seomoz/~3/51Dd5oydRLY/are-exact-match-domains-in-decline

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How To Work At Home Part Time And Earn Extra Side Income?

How To Work At Home Part Time And Earn Extra Side Income? Are you looking for a good way to supplement your income? or even go full time working on the Internet one day? Have you tried affiliate marketing? Exactly what is affiliate marketing? Affiliate marketing is selling other people’s stuff online in exchange for [...]

Source: http://jaysonlinereviews.com/work-home-part-time-earn-extra-side-income/

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Twitter is the best social network for me

What if I told you that you can deepen connections with online aquaninstences, offline aquaninstences or people you simply do not know but want to reach out to? I know what you are thinking, “Kelly is going to tell me to jump on Facebook and make friends or get on LinkedIn and connect”.  Well yes [...]

Source: http://www.stellarmediamarketing.com/social-media/twitter-is-the-best-social-network-for-me/

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Twitter is the best social network for me

What if I told you that you can deepen connections with online aquaninstences, offline aquaninstences or people you simply do not know but want to reach out to? I know what you are thinking, “Kelly is going to tell me to jump on Facebook and make friends or get on LinkedIn and connect”.  Well yes [...]

Source: http://www.stellarmediamarketing.com/social-media/twitter-is-the-best-social-network-for-me/

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How To Make A Free PDF EBook And Submit To The Top Document Sharing Sites Video Tutorial?

Video On How To Make A Free PDF EBook And Submit To Top Document Sharing Sites? ( Please share this video with a friend. ) This video is going into detail from start to finish from how to turn your old blog posts into pdf’s or ebooks and submit them to the top document sharing [...]

Source: http://jaysonlinereviews.com/how-to-make-a-free-pdf-ebook-and-submit-to-the-top-document-sharing-sites-video-tutorial/

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Essie – Beauty Bargain of the Week

  Everyone loves a beauty bargain especially one that saves you over £20. Essie polishes are great and usually retail at £7.99 a pop in Superdrug. But I picked up this great set of four Essie polishes from TK Maxx for a bargain £9.99. They offer other colourways too but I chose this set as [...]

The post Essie – Beauty Bargain of the Week appeared first on Girl Does Geek.

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Why 1 Great Blog Will Earn You More Money Than 20 Shitty Blogs?

Why 1 Great Blog Will Earn You More Money Than 20 Shitty Ones? We all know that traffic = money online right? The more money your blog receives on a daily basis, the more money your blog will usually earn from that traffic. ( As Long As It Is Quality Traffic ) So why spend [...]

Source: http://jaysonlinereviews.com/why-1-great-blog-will-earn-you-more-money-than-20-shitty-blogs/

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Affiliate Marketing How To Training Video 30 minutes Of Rock Solid Content

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Source: http://jaysonlinereviews.com/affiliate-marketing-training-video-30-minutes-rock-solid-content/

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Pitching Search Marketing In Traditional Marketing Terms

For those selling search marketing to customers, especially those customers new to the concept of search marketing, it’s often useful to pitch search marketing services in terms the customer already understands.

A lot search marketing theory and practice is borrowed and adapted from direct marketing. Direct marketing concepts have been around since the 60s, and may be more readily understood by some customers than some of the arcane terminology sometimes associated with SEO/SEM.

Here are some ideas on how to link search marketing and direct marketing concepts.

1. Targeting & Segmentation

A central theme of direct marketing is targeting.

On broadcast television, advertisers show the one advertisement to many people, and hope it will be relevant to a small fraction of that audience. Most television advertising messages are wasted on people who aren't interested in those messages. It’s a scattergun, largely untargeted approach.

Search marketing, a form of direct marketing, is targeted. Search marketers target their audience based on the specific keywords the audience use.

Search marketing is concerned with the most likely prospects - a small fraction of the total audience. Further, if we analyse the visitor behavior of people using specific keyword terms post-click, we can find out who are the hottest prospects amongst that narrowly defined group.

The widely accepted 20-80 rule says that 20% of your customers create 80% of your business. An example might be "luxury vacations France", as opposed to "vacations France". If we have higher margins on luxury travel, then segmenting to focus on the frequent luxury travel buyer, as opposed to a less frequent economy buyer whom we still might sell to, but at lower margins, might be more in line with business objectives. Defining, and refining, keyword terms can help us segment the target market.

2. Focus

Once you get a search visitor to your site, what happens next?

They start reading. Such a specific audience requires focused, detailed information, and a *lot* of it, or they will click back.

It is a mistake to pitch to an "average" audience at this point i.e. to lose focus. If we’ve done our job correctly, and segmented our visitors using specific keyword terms, we already know they are interested in what we offer.

To use our travel example above, the visitor who typed in “luxury vacations in France” wants to hear all about luxury vacations in France. They are unlikely to want a pitch about how wonderful France, as a country, is, as the keyword term suggests they’ve already made their mind up about destination. Therefore, a simplistic, generalized message selling French tourism is less likely to work.

Genuine buyers - who will spend thousands on such vacations - will want a lot of detail about luxury travel in France, as this is unlikely to be a trivial purchase they make often. That generally means offering long, detailed articles, not short ones. It means many options, not few. It means focusing on luxury travel, and not general travel.

Simple, but many marketers get this wrong. They go for the click, but don’t focus enough on the level of detail required by hot prospects i.e. someone most likely to buy.

3. Engagement

One advantage of the web is that we can spend a lot of time getting a message across once a hot prospect has landed on a site. This is not the case on radio. Radio placements only have seconds to get the message across. Likewise, television slots are commonly measured in 15 and 30 second blocks.

On the web, we can engage a visitor for long periods of time. The message becomes as long as the customer is prepared to hear it.

4. Personalized

The keyword tells you a lot about visitor intent. “Luxury travel France” is a highly targeted term that suggests a lot about the visitor i.e. their level of spend and tastes. If we build keyword lists and themes associated with this term, we can personalize the sales message using various landing pages that talk specifically to the needs of the visitor. Examples might include “Five Star Hotels”, “Luxury Car Hire”, “Best Restaurants In Paris”, and so on. Each time they click a link, or reveal a bit more about themselves,we can start to personalize the message. Personalized marketing works well because the message is something the prospect is willing to hear. It’s specifically about them.

We can personalize the journey through the site, configuring customized pathways so we can market one-to-one. We see this at work on Amazon.com. Amazon notes your search and order history and prompts you with suggestions based on that history. One-to-many marketing approaches, as used in newspapers, on radio and on television typically aren’t focused and lack personalization. They may work well for products with broad appeal, but work less well for defined niches.

5. Active Response

We’re not just interested in views, impressions, or reach. We want the visitor to actively respond. We want them to take a desired, measurable action. This may involve filling out a form, using a coupon, giving us an email address, and/or making a purchase.

Active response helps make search marketing spends directly accountable and measurable.

6. Accountable

People either visit via a search term, or they don’t.

Whilst there can be some advantage in brand awareness i.e. a PPC ad that appears high on the page, but is only clicked a fraction of the time, the real value is in the click-thru. This is, of course, measurable, as the activity will show up in the site statistics, and can be traced back to the originating search engine.

Compare this with radio, television or print. It’s difficult to know where the customer came from, as their interaction may be difficult to link back to the advertising campaign.

Search marketing is also immediately measurable.

7. Testable

Some keyword terms work, some do not. Some keyword terms only work when combined with landing page X, but not landing page Y. By “work” we tend to mean “achieves a measurable business outcome”.

Different combinations can be tried and compared against one another. Keywords can be tested using PPC. Once we’ve determined what the most effective keywords are in terms of achieving measurable business outcomes, we can flow these through to our SEO campaign. We can do the reverse, too. Use terms that work in our SEO campaigns to underpin our PPC campaigns.

This process is measureable, repeatable and ongoing. Language has near infinite variety. There are many different ways to describe things, and the landing pages can be configured and written in near infinite ways, too. We track using software tools to help determine patterns of behaviour, so we can keep feeding this back into our strategy in order to refine and optimize. We broaden keyword research in order to capture the significant percentage of search phrases that are unique.

Further Reading:

• Direct Marketing Terminology
• Direct Marketing Testing
• Theory Of Direct Mail

Categories: 

marketing

Source: http://www.seobook.com/pitching-search-marketing-marketers

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Smart Ways to start an Online Business on a Budget

Smart Ways to start an Online Business on a Budget It is very easy to start a business online, as the internet has changed so much. Marketing your product online is not expensive; in fact you can market your product or market your business for free, using the internet. When you first start an online [...]

Source: http://jaysonlinereviews.com/smart-ways-to-start-an-online-business-on-a-budget/

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New Series: Where Can Blogger Collaboration Lead? #QLDBLOG

We’ve been talking a lot about the value of blogger collaboration recently. Most recently we looked at how it can help you to boost traffic to your blog over the longer term. But I mentioned also that the benefits of networking and collaboration can be subtle and difficult to “measure.” Over the coming days we’ll [...]

Originally at: Blog Tips at ProBlogger

New Series: Where Can Blogger Collaboration Lead? #QLDBLOG

Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/3UQiGD8MdhE/

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