Source: http://pluperfecter.blogspot.com/2012/10/steven-streight-artspartners-ad.html
Samsung just crossed the previous Guinness world record and their attempt is still fetching more artists to set a new record level. You too can take part..
Read full article here > Showcase your art in Samsung’s ‘Incredible Art-Piece’ to create History and Win Galaxy Note-2 written by Tushar Tajane
Source: http://feedproxy.google.com/~r/techzoom/kzCz/~3/AaezRXsfaAs/
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Source: http://jaysonlinereviews.com/smart-ways-to-start-an-online-business-on-a-budget/
My good friend Bill at SEOByTheSea has unearthed a Google patent that will likely raise eyebrows, whilst others will have their suspicions confirmed.
The patent is called Ranking Documents. When webmasters alter a page, or links to a page, the system may not respond immediately to those changes. Rather, the system may change rankings in unexpected ways.
A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.
Further:
During the transition from the old rank to the target rank, the transition rank might cause:
- a time-based delay response,
- a negative response
- a random response, and/or
- an unexpected response
So, Google may shift the rankings of your site, in what appears to be a random manner, before Google settles on a target rank.
Let's say that you're building links to a site, and the site moves up in the rankings. You would assume that the link building has had a positive effect. Not so if the patent code is active, as your site may have already been flagged.
Google then toys with you for a while before sending your site plummeting to the target rank. This makes it harder to determine cause and effect.
Just because a patent exists doesn't mean Google is using it, of course. This may be just be another weapon in the war-of-FUD, but it sounds plausible and it’s something to keep in mind, especially if you're seeing this type of movement.
In ancient times (1990s), SEO thrived because search engines were stupid black boxes. If you added some keywords here, added a few links there, the black box would respond in a somewhat predictable, prescribed, fashion. Your rankings would rise if you guessed what the black box liked to "see", and you plummeted if you did too much of what the black box liked to see!
Ah, the good old days.
These days, the black box isn’t quite so stupid. It’s certainly a lot more cryptic. What hasn’t changed, however, is the battle line drawn between webmasters and search engines as they compete for search visitor attention.
If there are any webmasters still under the illusion that Google is the SEOs friend, that must be a very small club, indeed. Google used to maintain a - somewhat unconvincing - line that if you just followed their ambiguous guidelines (read: behaved yourself) then they would reward you. It was you and Google on the good side, and the evil spammers on the other.
Of late, Google appear to have gotten bored of maintaining any pretense, and the battle lines have been informally redrawn. If you’re a webmaster doing anything at all that might be considered an effort to improve rank, then you're a "spammer". Google would no doubt argue this has always been the case, even if you had to read between the lines to grasp it. And they’d be right.
Unconvinced?
Look at the language on the patent:
The systems and methods may also observe spammers’ reactions to rank changes caused by the rank transition function to identify documents that are actively being manipulated. This assists in the identification of rank-modifying spammers.
“Manipulated”? “Rank modifying spammers”? So, a spammer is someone who attempts to modify their rank?
I’ve yet to meet a webmaster who didn’t wish to modify their rank.
Google’s business model relies on people clicking ads. In their initial IPO filing, Google identified rank manipulation as a business risk.
We are susceptible to index spammers who could harm the integrity of our web search results. There is an ongoing and increasing effort by “index spammers” to develop ways to manipulate our web search results
It’s a business risk partly because the result sets need to be relevant for people to return to Google. The largely unspoken point is Google wants webmasters to pay to run advertising, not get it for “free”, or hand their search advertising budget to an SEO shop.
Why would Google make life easy for competitors?
The counter argument has been that webmasters provide free content, which the search engines need in order to attract visitors in the first place. However, now relevant content is plentiful, that argument has been weakened. Essentially, if you don't want to be in Google, then block Google. They won't lose any sleep over it.
What has happened, however, is that the incentive to produce quality content, with search engines in mind, has been significantly reduced. If content can be scraped, ripped-off, demoted and merely used as a means to distract the search engine user enough to maybe click a few search engine ads, then where is the money going to come from to produce quality content? Google may be able to find relevant content, but "relevant" (on-topic) and "quality" (worth consuming) are seldom the same thing
One content model that works in such as environment is content that is cheap to produce. Cheap content can be quality content, but like all things in life, quality tends to come with a higher price tag. Another model that works is loss-leader content, but then the really good stuff is still hidden from view, and it's still hard to do this well, unless you've established considerable credibility - which is still expensive to do.
This is the same argument the newspaper publishers have been making. The advertising doesn’t pay enough to cover the cost of production and make a profit - so naturally the winner in this game cuts production cost until the numbers do add up. What tends to be sacrificed in this process - is quality.
NFSW Corp, a new startup by ex-TechCrunch and Guardian columnist writer Paul Carr has taken the next step. They have put everything behind a paywall. There is no free content. No loss-leaders. All you see is a login screen.
Is this the future for web publishing? If so, the most valuable content will not be in Google. And if more and more valuable content lies beyond Google's reach, then will fewer people bother going to Google in the first place?
Google argue that they focus on the user. They run experiments to determine search quality, quality as determined by users.
Here’s how it works. Our engineers come up with some insight or technique and implement a change to the search ranking algorithm . They hope this will improve search results, but at this point it’s just a hypothesis. So how do we know if it’s a good change? First we have a panel of real users spread around the world try out the change, comparing it side by side against our unchanged algorithm. This is a blind test — they don’t know which is which. They rate the results, and from that we get a rough sense of whether the change is better than the original. If it isn’t, we go back to the drawing board. But if it looks good, we might next take it into our usability lab — a physical room where we can invite people in to try it out in person and give us more detailed feedback. Or we might run it live for a small percentage of actual Google users, and see whether the change is improving things for them. If all those experiments have positive results, we eventually roll out the change for everyone"
Customer focus is, of course, admirable, but you’ve got to wonder about a metric that doesn’t involve the needs of publishers. If publishing on the web is not financially worthwhile, then, over time, the serps will surely degrade in terms of quality as a whole, and users will likely go elsewhere.
There is evidence this is already happening. Brett at Webmasterworld pointed out that there is a growing trend amongst consumers to skip Google altogether and just head for the Amazon, and other sites, directly. Amazon queries are up 73 percent in the last year.
There may well be a lot of very clever people at Google, but they do not appear to be clever enough to come up with a model that encourages webmasters to compete with each other in terms of information quality.
If Google doesn’t want the highest quality information increasingly locked up behind paywalls, then it needs to think of a way to nurture and incentivise the production of quality content, not just relevant content. Tell publishers exactly what content Google wants to see rank well and tell them how to achieve it. There should be enough money left on the table for publishers i.e. less competition from ads - so that everyone can win.
I’m not going to hold my breath for this publisher nirvana, however. I suspect Google's current model just needs content to be "good enough."
Source: http://jaysonlinereviews.com/infolinks-review-in-text-advertising-is-it-worth-the-trouble/
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Source: http://jaysonlinereviews.com/how-to-make-real-money-online/
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Source: http://jaysonlinereviews.com/article-directories-web-2-0-sites-screw-bow-google/
Ford said “give the customer any color they want, so long as it is black”. This strategy worked for a while, because people just wanted a car. However, the market changed when GM decided they would offer a range of cars to suit different “purposes, purses and personalities”.
Between 1920 and 1923, Ford’s market share plummeted from 55 to 12 percent.
These days, auto manufacturers segment the market, rather than treat it as one homogeneous mass. There are cars for the rich, cars for the less well off, cars built for speed, and cars built for shopping.
Manufacturers do this because few manufacturers can cater to very large markets where the consumer has infinite choice. To be all things to all people is impossible, but to be the best for a smaller, well-defined group of people is a viable business strategy. It costs less to target, and therefore has less risk of failure. Search marketing is all about targeting, so let's take a look at various ways to think about targeting in terms of the underlying marketing theory which might give you a few ideas on how to refine and optimize your approach.
While there are many ways to break down a market, here are three main concepts.
Any market can be broken down into segments. A segment means “a group of people”. We can group people by various means, however the most common forms of segmentation include:
Benefit segmentation: a group of people who seek similar benefits. For example, people who want bright white teeth would seek a toothpaste that includes whitener. People who are more concerned with tooth decay may choose a toothpaste that promises healthy teeth.
Demographic Segmentation: a group of people who share a similar age, gender, income, occupation, education, religion, race and nationality. For example, retired people may be more interested in investment services than a student would, as retired people are more likely to have capital to invest.
Occasion Segmentation: a group of people who buy things at a particular time. Valentines Day is one of the most popular days for restaurant bookings. People may buy orange juice when they think about breakfast time, but not necessarily at dinner. The reverse is true for wine.
Usage Segmentation: a group of people who buy certain volumes, or at specific frequencies. For example, a group of people might dine out regularly, vs those who only do so occasionally. The message to each group would be different.
Lifestyle segmentation: a group of people who may share the same hobbies, or live a certain way. For example, a group of people who collect art, or a group of people who are socialites.
The aim is to find a well-defined market opportunity that is still large enough to be financially viable. If one segment is not big enough, a business may combine segments - say, young people (demographic) who want whiter teeth (benefit). The marketing for this combined segment would be different - and significantly more focused - that the more general “those who want whiter teeth” (benefit) market segment, alone.
How does this apply to search and internet marketing in general?
It’s all about knowing your customer. “Knowing the customer” is an easy thing to say, and something of a cliche, but these marketing concepts can help provide us with a structured framework within which to test our assumptions.
Perhaps that landing page I’ve been working on isn’t really working out. Could it be because I haven’t segmented enough? Have I gone too broad in my appeal? Am I talking the language of benefits when I should really be focusing on usage factors? What happens if I combine “demographics” with “occassion”?
Niches are similar to segments, but even more tightly defined based on unique needs. For example, “search engine marketing education” is a niche that doesn’t really fit usefully within segments such as demographics, lifestyle or occasion.
The advantage of niche targeting is that you may have few competitors and you may be able to charge high margins, as there is a consumer need, but very few people offer what you do. The downside is that the niche could weaken, move, or disappear. To mitigate this risk, businesses will often target a number of niches - the equivalent of running multiple web sites - reasoning that if one niche moves or disappears, then the other niches will take up the slack.
Search marketing has opened up many niches that didn’t previously exist due to improved marketing efficiency. It doesn’t cost much to talk to people anywhere in the world. Previously, niches that required a global audience in order to be viable were prohibitive due to the cost of reaching people spread over such a wide geographic area.
To function well in a niche, smaller companies typically need to be highly customer focused and service oriented as small niche businesses typically can’t drive price down by ramping volume.
Cells are micro-opportunities. This type of marketing is often overlooked, but will become a lot more commonplace on the web due to the easy access to data.
For example, if you collect data about your customers buying habits, you might be able to identify patterns within that data that create further marketing opportunities.
If you discover that twenty people bought both an iPhone and a PC, then they may be in the market for software products that makes it easy for the two devices to talk to each other. Instead of targeting the broader iPhone purchaser market, you might tailor the message specifically for the iphone plus PC people, reasoning that they may be having trouble getting the two devices to perform certain functions, and would welcome a simple solution.
Initially popularized by Australian surfers in the 70’s Ugg boots are more commonly known as uggs. Uggs is a popular term coined to refer to sheepskin boots, made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface. They have gained popularity beyond the surfing world and are now a fashion must-have especially during winter season.
Using the SaleHoo Research Lab, we have come to learn that uggs are a popular niche to explore and invest in. Let’s find out just how popular uggs are.
Sell-through Rate: Did you really find a hot niche?
Uggs had a sell-through rate of 64.30% for the month of October which is well beyond our baseline target of at least 50%! Do you see why it immediately caught my eye when I was doing my searches?
Median End Price: Is there enough room for profit?
Uggs have a median end price of $71.33. A note on median end prices: The median end price on eBay can be ambiguous because it is the end price for all listings of uggs which can include bulk listings that sell two or more pairs of uggs in a single listing. This can skew our data.
How much are uggs actually selling for on eBay? As shown below the average price for a pair of uggs is $127 and the average Buy It Now price is $167.00.
Total Listings, Total Bids and Total Sellers: How viable is your market?
As of October, an average of 170 sellers sold or listed uggs on a daily basis which is roughly 5,100 sellers per month. You might immediately think this niche is near saturated but look again – There were 34,619 bids for uggs last month!
Data Trends: Are sellers hitting their target?
Check out the highest total revenue for October - $18,254.79! Imagine not a day with sales below $5,000.
Doesn’t this give you a positive reassurance that we have indeed found a promising niche?
Going beyond eBay: How popular are Uggs online?
Using our very own free SEO software, Traffic Travis, we can check the traffic ratings for uggs outside eBay. You can download your own copy today by visiting www.traffictravis.com.
What do these numbers mean?
Now this is the traffic we all have been looking for! There are 550,000 searches globally and 368,000 in the US alone! Another keyword you might consider using is ugg boots which also has relatively high search counts. Imagine what proper SEO techniques can do to your online store and eBay listings!
Trusted uggs wholesale suppliers
Uggs supplier #1
A manufacturer of quality sheepskin and leather products. All their products are manufactured in Australia from 1st grade Australian sheepskin and leather. Their products carry their own brand name. Founded in 1979, the company now distributes a large range of quality sheepskin and leather products under their own brand to wholesalers, retailers and individuals worldwide. They are proud to be one of the leading manufacturers of quality genuine Australian made ugg boots. International shipping is available. They accept all major credit cards.
View their SaleHoo listing (requires SaleHoo account)
Uggs supplier #2
Serving major fashion places all over the country, New York, California, Florida, Texas, Georgia, Pennsylvania, North Carolina, Illinois, and New Jersey are just a few of the places they ship thousands of pairs of shoes to. They also operate on a worldwide scale and ship their products to popular destinations, such as Great Britain and the UK, Germany, France, China, Netherlands, and Australia. They accept payments in the form of major credit cards, PayPal, wire transfers, money orders and certified checks.
View their SaleHoo listing (requires SaleHoo account)
To access our list of uggs wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now.
Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today
See you next Monday!
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Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
Source: http://www.salehoo.com/blog/wholesale-uggs
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Today we have a guest post from Peter Sun, an importing guru with vast knowledge of importing from China to Australia and New Zealand. If you are considering importing, make sure you check out his list of common mistakes that importers make (that cost them big time!).
Unless you've been living under a rock for the last 20 years you probably have realised that importing from China is a big business around the world. Chinese products are everywhere, if you look around the room you're in now and take a quick peek (look closely) you'll soon discover that a huge percentage of the products have been made in China or have been assembled in China..
From the desk your computer is on, to the light fittings above your desk, much of the stuff we see everyday and everywhere was made in a factory somewhere in China.
Then an importer decided to pack it in a 40ft container and ship it over here and if they know what they are doing ... Make a lot of money doing so.
Why you ask?
Because it makes for good business when you bring it home and resell it! There are a number of reasons for this:
The Chinese just know what to do when it comes to making things!
This is one big reason that Apple (the richest company in the world and makers of iPhones and iPads) turned to manufacturing in China. Apple were originally making iPhones at a cost of $40USD in assembly plants in the USA however they were having a few problems... efficiency problems mainly, they were losing money through time waste, machine problems and other minor issues that were costing them.
They had to do something different and fast to meet the crazy demand from their customers and to remain a profitable company.
That's when they went to China because they already had the infrastructure to produce what Apple wanted. Best of all, Apple could manufacture iPhones there at a manufacturing cost* of only $8 per unit!
Opens your eyes, right?
Importing from China isn't as complex as most people think. Many people think they need to speak Cantonese and travel to China, meet the high MOQ's that the factories demand. The reality is quite different...
In fact it's easy to import from China just as long as you follow a few steps:
1. Find a hot product (important point.. Don't import a 'doozy')
2. Select a manufacturer (finding a good factory that can produce your product up to your quality specifications is important too)
3. Get quotes and samples.
4. Negotiate the first MOQ and price (yes this is where you negotiate price and not a moment sooner)
5. Import the first batch of products
6. Sell your goods for a profit
7. Re order and get a better price and lower MOQ
Never stop negotiating! If you think you got it a good price originally you will be surprised how low you can get it on your 10th order. Sometimes even 50% lower that the original price!
Yes, building a relationship is important too, so if you can, once you have built up your business, be sure to head over to china at least once to meet the factory owner and take him out for karaoke and vodka! (every shot of vodka saves you 1% of the cost price) - ask me how I know? :)
Okay, it goes without saying that there are some 'common mistakes' that some beginner importers make when importing for their first time. Here are just some of the simple things you need to do to avoid some costly importing mistakes.
1. Call the factory on the phone (not many importers do this)
2. Using trading companies. Google search using Google Maps the factories location (if they are in the CBD in Hong Kong you can bet they are a trading company adding an extra 20% to your order)
3. Not ordering samples. Make sure you make your samples perfect even if it takes weeks of back and forward.
4. Ask for some of their clients in Australia or New Zealand (if you are from these places) and have a chat to their customers and get a review .
My goal of this short article is to open your eyes to the possibility of making money in China and to make you aware of how to avoid some of the common pitfalls.
Now I've got some exciting news..
So what I've done is arranged a special deal with SaleHoo to give their subscribers a special exclusive price on my video and manual for only $97.
Click here to gain access to Import Export Exposed at the special price and discover how to import goods the safe way and build a booming online retail business.
Source: http://pluperfecter.blogspot.com/2012/11/gif-is-american-word-of-year-2012.html
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Source: http://jaysonlinereviews.com/7-ways-earn-money-online/
Source: http://girldoesgeek.com/2012/12/how-to-add-new-widget-area-under-header-in-twenty-twelve-theme.html
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