Video Blog: Optimizing your listings for eBay's 'Best Match'

If you want to increase your sales, or increase the profits you earn on each sale, you will love our new series of quick video blog posts. Each video blog is packed full of tips to help you boost your business.

So take a break from all the heavy reading that is normally required of online sellers and sit back and enjoy today's video!

 

Hi there, 

I’m Alice and in this quick video blog I want to cover how you can ensure that buyers can always find your listings when you sell on eBay.

If you sell on eBay I’m sure you are already aware of the competition there and this is something that a lot of sellers struggle with. One thing you can do to help increase your sales is get your listings ranking better in search results by optimizing your listings for Best Match. 

Best Match is eBay’s search algorithm and the algorithm has presets which helps it determine which listings to rank closer to the top of the search results. 

So just to illustrate what I mean, if I search for nike womens shoes size 8, these listings which appear here at the top of the search results are the ones which Best Match has decided should rank here. And this is really important because many buyers do not look past the 1st page of search results, so it’s really important that your listing rank well. 

So how do get your listings selected by Best Match to appear on the first page of results? 

Well here are 3 quick tips. 

Optimize your listing item titles 

First of all, you need to optimize your listing title. Make sure it contains all the important keywords that a buyer will use when they search for something. Also make sure that these keywords are close to the beginning of the item title. 

Free Shipping 

Another thing you can do is offer free shipping. eBay LOVES when you offer buyers free shipping and so they reward you with higher rankings when you do. A lot of people talk about the fact that free shipping increases their sales and I believe that one of the reasons for this is because when you offer free shipping, eBay ranks your listings better, so they get more exposure and therefore, you get more sales! 

Thirdly, do auction format listings with Buy It Now options. 

eBay loves when sellers give buyers options so when you give buyers the opportunity to either place their bid, or buy the item right away, it will help with your rankings. 

If you want more in-depth and advanced techniques about skyrocketing your listings rankings on any marketplace or on your own website, check out my video training course Online Selling Tactics. 

See you next time for another of these quick-fire video blogs. 

Thanks for watching. 

 

Join Online Selling Tactics to learn more sales-pulling strategies 

For a written break down of the video blog, check out the transcript below. 

"Hi there, 

I’m Alice and I'm back with another quick video blog and today I want to talk about how you can ensure that your listings can always be found by buyers  when you sell on eBay.

If you sell on eBay I’m sure you are already aware of the competition there and this is something that a lot of sellers struggle with. One thing you can do to help increase your sales is get your listings ranking better in search results by optimizing your listings for Best Match. 

Best Match is eBay’s search algorithm, and the algorithm has presets which helps it determine which listings to rank closer to the top of the search results. 

So just to illustrate what I mean, if I search for nike womens shoes size 8, these listings which appear here at the top of the search results are the ones which Best Match has decided should rank here. And this is really important because many buyers do not look past the 1st page of search results, so it’s really important that your listing rank well. 

So how do get your listings selected by Best Match to appear on the first page of results? 

Well here are 3 quick tips. 

1. Optimize your listing item titles 

First of all, you need to optimize your listing title. Make sure it contains all the important keywords that a buyer will use when they search for something. Also make sure that these keywords are close to the beginning of the item title. 

2. Offer free shipping 

Another thing you can do is offer free shipping. eBay loves when you offer buyers free shipping and so they reward you with higher rankings when you do. A lot of people talk about the fact that free shipping increases their sales and I believe that one of the reasons for this is because when you offer free shipping, eBay ranks your listings better, so they get more exposure and therefore, you get more sales! 

3. Do auction format listings with Buy It Now options. 

eBay loves when sellers give buyers options, so when you give buyers the opportunity to either place their bid, or buy the item right away, it will help with your rankings. 

Give these tips a go this week and try optimizing your listings for Best Match and let me know how you get on.

If you want more in-depth information on how to get your listings ranking on any marketplace, or getting your wesbite ranking in Google, I suggest you check out Online Selling Tactics, my new video course. 

Thanks for watching and I will see you next time." 

Thanks for watching. "

Source: http://www.salehoo.com/blog/ebay-best-match

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