Source: http://www.netchunks.com/how-to-make-moolah-with-facebook/
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Thursday, November 22, 2012
How To Make Moolah With Facebook
I want to quickly touch up on a question here, which is How To Make Money with Facebook? The reason why I want to write this article is because I was in a forum the other day and some newbie asked this question. The responses to this question were absolutely ridiculous. Out of the twenty [...]
Wednesday, November 21, 2012
The Search Power Of Brand
In that past, we’ve talked a lot about Google’s brand bias, but no matter how a brand is defined in technical terms, the reality is that Google cannot leave popular brand sites out of the search results.
If a person searches for, say, AVIS, and doesn’t see AVIS in the top spot, then as far as the searcher is concerned, Google is broken. If a person searches for various car rental terms and does not see AVIS somewhere, then it's also likely they'll expect Google is broken.
Google isn’t perceived as broken, however, if car-rental-cars-online.com is nowhere to be seen. Some might argue Google is doing the searcher a favour by ignoring such a site.
Crowded Planet
There was a time on the web when relevant information was harder to come by. Not so now. Now, we have too much information. We don’t even know how big the internet is. They're guessing two trillion pages. And counting.
So, the real competition is clutter.
The real opportunity is to find clear space amongst the throng.
One way to do that is by developing a clear brand identity.
What Is A Brand
A logo? A set of graphics? A catchy name?
Not really.
Plenty of companies have logos, graphics and a catchy name but they do not have strong brand identities. A brand is largely about how other people define you. They define you based on the experience they have when engaging with you.
For example, take Apple. How would you define their brand? The logo? The shops? The fonts they use in their advertising?
These aspects are not Apple’s brand. Apple’s brand is in the way Apple’s customers feel about Apple. It’s a feeling tied up with concepts such fashion, design, innovation and quality - and unique to Apple.
This feeling creates a clear identity in the mind of the customer.
Having a clear identity makes you memorable. People will remember your site name. People will search for your site name. And when enough people do that, then there is little chance Google can ever drop you below number #1 for brand searches. If you get it right, Google will even rank you against relevant related keywords you aren't targeting.
Because Google would look broken if it didn't feature you.
Tooting our own horn here, but if you typed “seo book” into Google, and didn’t see this site, you’d think Google was broken. There are plenty of books on SEO, but only one “seo book” that owns a clear brand identity in this space. And SEO Book gets plenty of traffic from other search search related terms that it does not target, because Google associates the site so strongly with the "SEO education" niche. The people who search on SEO queries click on this site, and once they arrive, they don’t click back too often.
Own Your Space 
Any company, no matter how small, can develop unique brands and build their own brand related search stream, and associated searches, over time.
If you run a small company, do you occupy clear space? By clear space, think focused, unique selling proposition. What is the thing you offer that others do not? If other people offer what you do, then what is the thing you do better? How do people describe you? Can they reduce it to an elevator pitch? Is what you offer focused, or confused?
It’s about more than providing something a bit unique. In a cluttered environment, like the web, it's about creating something genuinely different. Probably radically different, given the high level of noise in the search results.
Once you have your differentiation down you can then advertise it, which creates further brand awareness: "High dwell campaigns are three times more efficient at stimulating branded search."
This makes for a more defensible search marketing strategy, because it's difficult for generic competition to emulate you once you've carved out a clear identity. It’s not about offering more features. Or a lower price. Those things are details. It’s about crafting a unique identity that others will know you by. Focus on the parts of your business that really make the money, and considering orienting your entire identity around that one aspect.
The problem with not having a clear identity and point of difference, when it comes to SEO, is that it is a constant battle to maintain position. Google can easily flush all the me-too sites that chase generic keywords and Google’s users aren’t going to complain. The sites with unique identities don’t have to spend near as much time, energy and money maintaining rank.
But hang on, doesn’t this go against everything SEO is about?
There’s nothing wrong with chasing generic terms. It’s a completely valid strategy. However, if we’re in it for the long haul, we should also make an effort to develop a clear, differentiated brand. It means we can own our space in the search results, no matter how Google changes in future.
Look at Trip Advisor. Google may be gunning for the travel space with their own content acquisitions, but they’re going to look deficient if they don’t display TripAdvisor. They are going to look deficient if they don't show Trip Advisor when people are looking for just about any travel review queries, whether Trip Advisor is targeting them or not, because Trip Advisor are synonymous with travel reviews. By not featuring Trip Advisor, Google would merely encourage more people to by-pass Google and search Trip Advisor directly.
That's a powerful place to be.
Not everyone can dominate the travel space like Trip Advisor, of course. But it is worth noting that Trip Advisor started small & the principle is the same, no matter what the niche. It’s about becoming the most memorable site in your niche. No matter if it’s poggo sticks for one legged dogs, then be the go-to site for poggo sticks for one legged dogs. Eventually, word gets around, and such a site become synonymous with poggo sticks for one legged dogs, and associated terms, whether they optimize for related terms, or not.
Google will associate keywords with this site in order to deliver a relevant result, and if this site owns the “poggo sticks for one legged dogs” niche, then their SEO workload is greatly reduced.
Are They Talking About You? 
Your brand should be something people will talk about. Where are all the links coming from these days? Social networks. Google pays attention to social signals - tweets, Facebook, Google+ and other social links - because that is the way many links occur. They are markers of attention, and Google will always look for markers of attention.
And as their audiences click through to you, Google gets valuable signals about your relevance to entire groups of people. You can be sure Google is grouping these people by interest - creating demographic profiles - and if your site interests a certain group, then this will flow through into searches made by these groups. Google can also tie many of these users back to their identities by using persistent cookies & Google+.
That's the way it's going. SEO, and wider marketing and brand strategy, will all meld together.
Categories:
How to Free Your E-Commerce Site from Google's Panda
On Feb. 25, 2011, Google released Panda to wreak havoc on the web. While it may have been designed to take out content farms, it also took out scores of quality e-commerce sites. What do content farms and e-commerce sites have in common? Lots of pages. Many with zero or very few links. And on e-commerce sites with hundreds or thousands of products, the product pages may have a low quantity of content, making them appear as duplicate, low quality, or shallow to the Panda, thus a target for massive devaluation.
My e-commerce site was hit by Panda, causing a 60% drop in traffic overnight. But I was able to escape after many months of testing content and design changes. In this post, I'll explain how we beat the Panda, and what you can do to get your site out if you've been hit.
The key to freeing your e-commerce site from Panda lies at the bottom of a post Google provided as guidance to Pandalized sites:
One other specific piece of guidance we've offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.
Panda doesn't like what it thinks are "low quality" pages, and that includes "shallow pages". Many larger e-commerce sites, and likely all of those that were hit by Panda, have a high number of product pages with either duplicate bits of descriptions or short descriptions, leading to the shallow pages label. In order to escape from the Panda devaluation, you'll need to do something about that. Here are a few possible solutions:
Adding Content To Product Pages
If your site has a relatively small number of products, or if each product is unique enough to support entirely different descriptions and information, you may be able to thicken up the pages with unique, useful information. Product reviews can also serve the same purpose, but if your site is already hit by Panda you may not have the customers to leave enough reviews to make a difference. Additionally, some product types are such that customers are unlikely to leave reviews.
If you can add unique and useful information to each of your product pages, you should do so both to satisfy the Panda and your customers. It's a win-win.
Using Variations To Decrease Product Pages
Some e-commerce sites have large numbers of products with slight variations. For example, if you're selling t-shirts you may have one design in 5 different sizes and 10 different colors. If you've got 20 designs, you've got 1,000 unique products. However, it would be impossible to write 1,000 unique descriptions. At best, you'll be able to write one for each design, or a total of 20. If your e-commerce site is set up so that each of the product variations has a single page, Panda isn't going to like that. You've either got near 1,000 pages that look like duplicates, or you've got near 1,000 pages that look VERY shallow.
Many shopping carts allow for products to have variations, such that in the above situation you can have 20 product pages where a user can select size and color variations for each design. Switching to such a structure will probably cause the Panda to leave you alone and make shopping easier for your customers.
Removing Poor Performing Products 
If your products aren't sufficiently unique to add substantial content to each one, and they also don't lend themselves to consolidation through selectable variations, you might consider deleting any that haven't sold well historically. Panda doesn't like too many pages. So if you've got pages that have never produced income, it's time to remove them from your site.
Getting Rid of All Product Pages
This is a bold step, but the one we were forced to take in order to recover. A great many of our products are very similar. They're variations of each other. But due to the limitations of our shopping cart combined with shipping issues, where each variation had different shipping costs that couldn't be programed into the variations, it was the only viable choice we were left with.
In this option, you redesign your site so that products displayed on category pages are no longer clickable, removing links to all product pages. The information that was displayed on product pages gets moved to your category pages. Not only does this eliminate your product pages, which make up the vast majority of your site, but it also adds content to your category pages. Rather than having an "add to cart" or "buy now" button on the product page, it's integrated into the category page right next to the product.
Making this move reduced our page count by nearly 90%. Our category pages became thicker, and we no longer had any shallow pages. A side benefit of this method is that customers have to make fewer clicks to purchase a product. And if your customers tend to purchase multiple products with each order, they avoid having to go from category page to product page, back to the category page, and into another product page. They can simply purchase a number of products with single clicks.
Noindexing Product Pages
If you do get rid of all links to your product pages but your cart is still generating them, you'll want to add a "noindex, follow" tag to each of them. This can also be a solution for e-commerce sites where all traffic enters on category level pages rather than product pages. If you know your customers are searching for phrases that you target on your category pages, and not specifically searching for the products you sell, you can simply noindex all of your product pages with no loss in traffic.
If all of your products are in a specific folder, I'd recommend also disallowing that folder from Googlebot in your robots.txt file, and filing a removal request in Google Webmaster Tools, in order to make sure the pages are taken out of the index.
Other Considerations: Pagination & Search Results Pages
In addition to issues with singular product pages, your e-commerce site may have duplicate content issues or a very large number of similar pages in the index due to your on-site search and sorting features. Googlebot will fill in your search form and index your search results pages, potentially leading to thousands of similar pages in the index. Make sure your search results pages have a rel="noindex, follow" tag or a rel="canonical" tag to take care of this. Similarly, if your product pages have a variety of sorting options (price, best selling, etc.), you should make sure the rel="canonical" tag points to the default page as the canonical version. Otherwise, each product page may exist in Google's index in each variation.
Maxmoritz, a long time member of our SEO Community, has been working in SEO full time since 2005. He runs a variety of sites, including Hungry Piranha, where he blogs regularly.
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Source: http://www.seobook.com/how-free-your-e-commerce-site-googles-panda
3 Reasons Google Won’t Offer Car Insurance Comparisons in the US Anytime Soon
The following is a guest column written by Rory Joyce from CoverHound.
Last week Google Advisor made its long-awaited debut in the car insurance vertical -- in the UK. Given Google’s 2011 acquisition of BeatThatQuote.com, a UK comparison site, for 37.7 million pounds ($61.5 million US), it comes as little surprise that the company chose to enter the UK ahead of other markets. While some might suspect Google’s foray into the UK market is merely a trial balloon, and that an entrance into the US market is inevitable, I certainly wouldn’t hold my breath.
Here are three reasons Google will not be offering an insurance comparison product anytime soon in the US market:
1) High Opportunity Cost
Finance and insurance is the number one revenue - generating advertising vertical for Google, totaling $4 billion in 2011. While some of that $4 billion is made up of products like health insurance, life insurance and credit cards, the largest segment within the vertical is undoubtedly car insurance. The top 3 advertisers in the vertical as a whole are US carriers -- State Farm, Progressive and Geico -- spending a combined sum of $110 million in 2011.
The keyword landscape for the car insurance vertical is relatively dense. A vast majority of searches occur across 10-20 generic terms (ie - “car insurance,” “auto insurance,” “cheap auto insurance,” “auto insurance quotes,” etc). This is an important point because it helps explain the relatively high market CPC of car insurance keywords versus other verticals. All of the major advertisers are in the auction for a large majority of searches, resulting in higher prices. The top spot for head term searches can reach CPCs well over $40. The overall average revenue/click for Google is probably somewhere around $30. Having run run similar experiments with carrier click listing ads using SEM traffic, I can confidently assume that the click velocity (clicks per clicker) is around 1.5. So the average revenue per searcher who clicks is probably somewhere around $45 for Google.
Now, let’s speculate on Google’s potential revenues from advertisers in a comparison environment. Carriers’ marketing allowable is approximately $250 per new policy. When structuring pay-for-performance pricing deep in the funnel (or on a sold-policy basis), carriers are unlikely to stray from those fundamentals. In a fluid marketplace higher in the funnel (i.e. Adwords PPC), they very often are managing to a marginal cost per policy that far exceeds even $500 (see $40 CPCs). While it may seem like irrational behavior, there are two reasons they are able to get away with this:
a) They are managing to an overall average cost per policy, meaning all direct response marketing channels benefit from “free,” or unattributable sales. With mega-brands like Geico, this can be a huge factor.
b) There are pressures to meet sales goals at all costs. Google presents the highest intent of any marketing channel available to insurance marketers. If marketers need to move the needle in a hurry, this is where they spend.
Regardless of how Google actually structures the pricing, the conversion point will be much more efficient for the consumer since they will be armed with rates and thus there will be less conversion velocity for Google. The net-net here is a much more efficient marketplace, and one where Google can expect average revenue to be about $250 per sold policy.
How does this match up against the $45 unit revenue they would significantly cannibalize? The most optimized and competitive carriers can convert as high as 10% of clicks into sales. Since Google would be presenting multiple policies we can expect that in a fully optimized state, they may see 50% higher conversion and thus 15% of clicks into sales. Here is a summary of the math:
With the Advisor product, in an optimized state, Google will make about $37.50 ($250 x .15) per clicker. Each cannibalized lead will thus cost Google $7.50 of unit revenue ($45 - $37.50). Given the dearth of compelling comparison options in insurance (that can afford AdWords), consumers would definitely be intrigued and so one can assume the penetration/cannibalization would be significant.
Of course there are other impacts to consider: How would this affect competition and average revenue for non-cannibalized clicks? Will responders to Advisor be incremental and therefore have zero opportunity cost?
2) Advisor Has Poor Traction in Other Verticals
Over the past couple of years, Google has rolled out its Advisor product in several verticals including: personal banking, mortgage, and flight search.
We know that at least mortgage didn’t work out very well. Rolled out in early 2011, it was not even a year before Google apparently shut the service down in January of 2012.
I personally don’t have a good grasp on the Mortgage vertical so I had a chat with a high-ranking executive at a leading mortgage site, an active AdWords advertiser. In talking to him it became clear that there were actually quite a bit of similarities between mortgage and insurance as it relates to Google including:
- Both industries are highly regulated in the US, at the state level.
- Both verticals are competitive and lucrative. CPCs in mortgage can exceed $40.
- Like insurance, Google tested Advisor in the UK market first.
Hoping he could serve as my crystal ball for insurance, I asked, “So why did Advisor for Mortgage fail?” His response was, “The chief issue was that the opportunity cost was unsustainably high. Google needed to be as or more efficient than direct marketers who had been doing this for years. They underestimated this learning curve and ultimately couldn’t sustain the lost revenue as a result of click cannibalization.”
Google better be sure it has a good understanding of the US insurance market before entering, or else history will repeat itself, which brings me to my next point...
3) They Don’t Yet Have Expertise
Let’s quickly review some key differences between the UK and US insurance markets:
- Approximately 80% of car insurance is purchased through comparison sites in the UK vs under 5% in the US.
- There is one very business-friendly pricing regulatory body in the UK versus state-level, sometimes aggressive, regulation in the US.
- The UK is an efficient market for consumers, the US is not. This means margins are tighter for UK advertisers, as evidenced by the fact that CPCs in the UK are about a third of what they are in the US.
As you can see, these markets are completely different animals. Despite the seemingly low barriers for entry in the UK, Google still felt compelled to acquire BeatThatQuote to better understand the market. Yet, it still took them a year and a half post acquisition before they launched Advisor.
I spoke with an executive at a top-tier UK insurance comparison site earlier this week about Google’s entry. He mentioned that Google wanted to acquire a UK entity primarily for its general knowledge of the market, technology, and infrastructure (API integrations). He said, “Given [Google’s] objectives, it didn’t make sense for them to acquire a top tier site (ie - gocompare, comparethemarket, moneysupermarket, confused) so they acquired BeatThatQuote, which was unknown to most consumers but had the infrastructure in place for Google to test the market effectively.”
It’s very unlikely BeatThatQuote will be of much use for the US market. Google will need to build its product from the ground up. Beyond accruing the knowledge of a very complex, and nuanced market, they will need to acquire or build out the infrastructure. In the US there are no public rate APIs for insurance carriers; very few insurance comparison sites actually publish instant, accurate, real-time rates. Google will need to understand and navigate its way to the rates (though it’s not impossible). It will take some time to get carriers comfortable and then of course build out the technology. Insurance carriers, like most financial service companies, can be painfully slow.
Conclusion
I do believe Google will do something with insurance at some point in the US. Of the various challenges the company currently faces, I believe the high opportunity cost is the toughest to overcome. However, the market will shift. As true insurance comparison options continue to mature, consumers will be searching exclusively for comparison sites (see travel), and carriers will no longer be able to effectively compete at the scale they are now -- driving down the market for CPCs and thus lowering the opportunity cost.
This opportunity cost is much lower however for other search engines where average car insurance CPC’s are lower. If I am Microsoft or Yahoo, I am seriously considering using my valuable real estate to promote something worthwhile in insurance. There is currently a big void for consumers as it relates to shopping for insurance. A rival search engine can instantly differentiate themselves from Google overnight in one of the biggest verticals. This may be one of their best opportunities to regain some market share.
Categories:
Difference between keywords and key phrases
For a good keywords research you need to understand the difference between keywords & key phrases. Some of the people still have some confusion in between keywords & key phrases so here we tried to give you some brief details about keywords & key phrases. As a website owner or webmaster this information can help [...]
Source: http://feedproxy.google.com/~r/WebsudasaBlog/~3/T31BhUaTIdY/
A/B Testing: The Answer to High Traffic, No Conversions
A/B Testing: The Answer to High Traffic, No Conversions Many people attempting to earn online mistakenly believe that their ultimate goal is to have consistently high traffic for their website. Although that it is certainly a critical objective, what they fail to realize is that high traffic is just the beginning. What the true ultimate [...]
Source: http://jaysonlinereviews.com/ab-testing-the-answer-to-high-traffic-no-conversions/
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Tuesday, November 20, 2012
How To Find A Niche Market And Perform Keyword Research The Right Way For More Profits?
Niche Finding And Performing Keyword Research The Right Way Video Training ( Awesome Video 25 Minutes Long High Quality Content! ) I hope you enjoy the video I put together for my blog readers, it is extremely thorough, and it will help you with your internet marketing training goals. All I ask in return for [...]
Designer Skin Tanning Lotion - Monday Market of the Week
Everyone's looking for the prefect tan and a really common sight at all the popular beaches around the world is numerous people lazily lying in the sun trying to get a proper tan. But for those who don’t have time to go to the beach, a designer skin tanning lotion is the next best thing!
Could this be a good niche to invest in? Let’s check using our very own SaleHoo Research Lab.
Sell-through Rate: Did you really find a hot niche?
With a sell-through rate of 59.25%, we have definitely found a viable niche to invest in!
Remember to always check that your products sell-through rate is not lower than 50% before deciding to take the plunge.
Median End Price: Is there enough room for profit?
As of last month, the recorded median end price for designer skin tanning lotion was $29.84. Remember that the median end price on eBay can be ambiguous. This is because the median end price is for all listings for designer skin tanning lotions which can include bulk listings. Bulk listings can sell two or more designer skin tanning lotions in a single listing. It's worth also checking eBay’s completed listings to get a clearer idea of how much profit you can possibly make.
According the Research Lab’s snapshot feature, the average price of designer skin tanning lotion is $33.00 while the average Buy It Now price is $28.00
Total Listings, Total Bids and Average Daily Sellers: How viable is your market?
4,350 bids were placed last month for designer skin tanning lotions which is more than twice the existing total number of listings then! With an average of 16 sellers daily listing up to 1,789 listings monthly, there is surely room for your listings!
Data Trends: Are sellers hitting their target?
Sellers are making money selling designer skin tanning lotions on eBay, clearly shown in the table above where the highest revenue recorded for the month of June is $8,819.35.
Going beyond eBay: How popular are designer skin tanning lotions online?
Time to check if there is a potential market outside eBay! What better way to do this than by using our very own free SEO software, Traffic Travis. You can download your own copy for free by visiting www.traffictravis.com.
What do these numbers mean?
There are 1,300 searches globally and 1,000 searches in the US for designer skin tanning lotions. So there is definitely traffic which you can divert to your online store as well as to your eBay listings.
Trusted Designer Skin Tanning Lotion wholesale suppliers
Designer Skin Tanning Lotion supplier #1
They are one of UK’s leading suppliers of professional hair and beauty supplies on the internet. They accept major credit cards. They deliver to the UK and worldwide.
View their SaleHoo listing (requires SaleHoo account)
Designer Skin Tanning Lotion supplier #2
With over 25 years of experience in the beauty business, they take pride in offering the largest selection of brand name cosmetics, fragrances, and professional beauty supplies at everyday savings of up to 70%. They accept major credit cards. Sales tax applies to orders shipped within the state of New Jersey. They deliver worldwide.
View their SaleHoo listing (requires SaleHoo account)
Designer Skin Tanning Lotion supplier #3
Hosting over 20,000 herbal supplements, natural remedies, sports nutrition, organic food and grocery, vitamins, minerals and alternative medicine products, they have a reseller program designed just for you. Anyone can sell their products but they do require that you have the appropriate tax information that your state or local laws require. Wholesale and drop ship options are available at no extra cost. Fully managed drop ship websites are also available for a fee. They accept most major credit cards, wire transfers, money orders and Western Union. As of June 1st 2012 they charge a yearly membership fee of $299 for access to their downloadable database.
View their SaleHoo listing (requires SaleHoo account)
To access our list of designer skin tanning lotion wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now.
Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today
See you next Monday!
-------------------------------------------
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
Source: http://www.salehoo.com/blog/wholesale-designer-skin-tanning-lotion
il search engine marketing search engine marketing illinois video marketing illinois
How To Make Money With Amazon As An Affiliate Marketer
Learn How To Start Making Money With Amazon By Reading This Blog Post For Starters! Amazon is the biggest online retailer store in the World and they are always looking for affiliates to promote their thousands, and thousands of products that are available for sale on the Internet. Sign up as an affiliate of Amazon, [...]
Source: http://jaysonlinereviews.com/how-to-make-money-with-amazon-as-an-affiliate-marketer/
il search engine marketing search engine marketing illinois video marketing illinois
Designer Skin Tanning Lotion - Monday Market of the Week
Everyone's looking for the prefect tan and a really common sight at all the popular beaches around the world is numerous people lazily lying in the sun trying to get a proper tan. But for those who don’t have time to go to the beach, a designer skin tanning lotion is the next best thing!
Could this be a good niche to invest in? Let’s check using our very own SaleHoo Research Lab.
Sell-through Rate: Did you really find a hot niche?
With a sell-through rate of 59.25%, we have definitely found a viable niche to invest in!
Remember to always check that your products sell-through rate is not lower than 50% before deciding to take the plunge.
Median End Price: Is there enough room for profit?
As of last month, the recorded median end price for designer skin tanning lotion was $29.84. Remember that the median end price on eBay can be ambiguous. This is because the median end price is for all listings for designer skin tanning lotions which can include bulk listings. Bulk listings can sell two or more designer skin tanning lotions in a single listing. It's worth also checking eBay’s completed listings to get a clearer idea of how much profit you can possibly make.
According the Research Lab’s snapshot feature, the average price of designer skin tanning lotion is $33.00 while the average Buy It Now price is $28.00
Total Listings, Total Bids and Average Daily Sellers: How viable is your market?
4,350 bids were placed last month for designer skin tanning lotions which is more than twice the existing total number of listings then! With an average of 16 sellers daily listing up to 1,789 listings monthly, there is surely room for your listings!
Data Trends: Are sellers hitting their target?
Sellers are making money selling designer skin tanning lotions on eBay, clearly shown in the table above where the highest revenue recorded for the month of June is $8,819.35.
Going beyond eBay: How popular are designer skin tanning lotions online?
Time to check if there is a potential market outside eBay! What better way to do this than by using our very own free SEO software, Traffic Travis. You can download your own copy for free by visiting www.traffictravis.com.
What do these numbers mean?
There are 1,300 searches globally and 1,000 searches in the US for designer skin tanning lotions. So there is definitely traffic which you can divert to your online store as well as to your eBay listings.
Trusted Designer Skin Tanning Lotion wholesale suppliers
Designer Skin Tanning Lotion supplier #1
They are one of UK’s leading suppliers of professional hair and beauty supplies on the internet. They accept major credit cards. They deliver to the UK and worldwide.
View their SaleHoo listing (requires SaleHoo account)
Designer Skin Tanning Lotion supplier #2
With over 25 years of experience in the beauty business, they take pride in offering the largest selection of brand name cosmetics, fragrances, and professional beauty supplies at everyday savings of up to 70%. They accept major credit cards. Sales tax applies to orders shipped within the state of New Jersey. They deliver worldwide.
View their SaleHoo listing (requires SaleHoo account)
Designer Skin Tanning Lotion supplier #3
Hosting over 20,000 herbal supplements, natural remedies, sports nutrition, organic food and grocery, vitamins, minerals and alternative medicine products, they have a reseller program designed just for you. Anyone can sell their products but they do require that you have the appropriate tax information that your state or local laws require. Wholesale and drop ship options are available at no extra cost. Fully managed drop ship websites are also available for a fee. They accept most major credit cards, wire transfers, money orders and Western Union. As of June 1st 2012 they charge a yearly membership fee of $299 for access to their downloadable database.
View their SaleHoo listing (requires SaleHoo account)
To access our list of designer skin tanning lotion wholesale suppliers and take advantage of SaleHoo’s Research Lab mentioned above, sign up as a SaleHoo member now.
Inside you will get access to over 8000 suppliers, comprehensive training to help you find the best products to sell online and access to our members only forum full of tips and secrets from other members (including eBay Powersellers) to help you make money online. Join SaleHoo today
See you next Monday!
-------------------------------------------
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
Source: http://www.salehoo.com/blog/wholesale-designer-skin-tanning-lotion
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Monday, November 19, 2012
You Want To Make Money Online But You Don’t Even Have An Email List WTH?
You Want To Make Good Money Online But You Don’t Even Have An Email List WTH? I apologize in advance for the strong headline to this blog post but it is very true! There is no magic formula for making extra money online just a little hard work, and a little persistence. As with anything the [...]
Source: http://jaysonlinereviews.com/money-online-email-list-wtf/
iPhone 5 coming to India on November 2 with Rs. 45K Price Tag
iPhone 5 will be available in India in first week of November, just a week ahead of Diwali. The expected price range would be Rs. 45,500 to Rs. 52,000
Read full article here > iPhone 5 coming to India on November 2 with Rs. 45K Price Tag written by Tushar Tajane
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Get Valuable Work Done
I run my own business, but I've just completed a short stint working on-site at another company.
And after a few months working for another company, I realized that, at my own company, I had fallen into routines and work habits not all of which could be considered productive.
Procrastination, which some argue can be beneficial, can also be a problem when we really need to get things done. So, it was refreshing to see how other people organize their work, and an opportunity to reflect upon, and improve, my own work approach.
In short, I really needed a way of getting more valuable stuff done each day.
How Often Do We Produce Business Value?
Do you sometimes find that you’ve been working all day, but end with a sneaking suspicion you didn’t create a lot of actual value? Are you sometimes busy for the sake of being busy?
That was true in my case.
But now I organize my work to ensure I deliver something of real value - every day.
I discovered a method of working that has been around for a while, called Agile. Agile is a software development process incorporating a number of elegant concepts that can help skyrocket personal productivity. It is used by companies such as Amazon, Microsoft, Yahoo and Salesforce.
Agile is a huge topic, and there are many flavors of Agile, but I’ve picked out the one key feature that can be very effective for individuals and small companies working in areas beyond software development.
But first, let’s talk about how a bunch of amateurs built a supercar in under three months.
Really?
Really.
Wikispeed are a group of part-time volunteers. They built a 0-60mph-in-under-five-seconds supercar, that can do 100mpg, and they did so in under three months. What is more astonishing is that the people building the car often weren’t in the same room, city or even country.
But with very little money, no factories, and little formal car-building experience they built something astonishing in a very short space of time. Currently, they’re building a full production car suitable for the mass market, and if you want to help build it, well, you can!
That's quite some feat in terms of both organisation and personal productivity.
Some people would be forgiven for assuming that the process must have been meticulously planned in advance, laying out precise complex technical and procedural detail, but that wasn’t the case. The project was broken down into very simple concepts even a child could understand
The work was broken down into stories
What Is A Story?
In Agile, a “story” is short, simple description of a feature told from the perspective of the person who will use the capability being created. It also defines the business value.
Here's a template for a story:
As a (type of user), I want (some goal) so that (some reason).
An example might be:
As a marketer, I want a report that shows the number of links coming to my site from Twitter so that I can measure if my Twitter experiment resulted in over 1000 links
We then create a list of tasks needed to accomplish the story.
For example:
- Investigate software solutions for Twitter link measurement
- Implement software solution
- Run report
We then create success criteria to measure if the story has been completed i.e. what output of business value is created?
I can see a report that shows how many links are coming into my site from Twitter
Simple.
Ensure You’re Focused On Delivering Value
On a Monday, I write a set of stories about what I’m going to do that week. I estimate how long each story will take, and then I arrange them in a hierarchy. The order of the hierarchy is determined by which stories produce the most business value.
Next, I count up the hours involved, and if the hours involved exceed the number of hours I have available, the story gets put on the backburner for consideration next week.
I define tasks for each story, and then systematically work through them. It’s like a to-do list, but richer and more valuable because each story forces me to think in terms of delivering something of measurable, business value relative to each other unit of work I need to do. Needless to say, engaging with Facebook doesn't appear often in my stories.
Big projects, such as entire search marketing campaigns, can be broken down into multiple stories, spread over multiple weeks, chunked into tasks, and then timeboxed as a means of project management. In plain, simple language, everyone can see what needs to be done.
If you have trouble determining the business value of a chunk of work you’re doing, chances are it isn’t producing much value, so you should ditch it and find something that does. In this way, you fill your day with the things that matter most.
Satisfaction In a Job Well Done
There are, of course, many ways to manage projects, and many different ways to use Agile. Most companies adopt different flavours of Agile, or use only bits and pieces as it suits.
Personally, I have little use in my own business for the numerous meetings and the often tedious ritualistic activity Agile can involve. I’m also wary of over-hyped--latest-greatest-thing-since-sliced-bread work systems, but I do find stories a great way of deciding what work is most valuable to do at any given time.
I use this chart tool, called LeanKit, to align the story tasks into pre-set columns of “defined” (meaning I've written the story and estimated how long it will take), “in-progress” (meaning "I'm working on it") and “done” (yay!). You can also use sticky notes on a board if you prefer a more tactile approach
I work on one story at a time (the most important first), see it through to "done" status before I start the next one. If I underestimated how long the stories would take, then at least I can be assured I've done the most important work first. If time runs out, the low priority stories simply drop off the end for reconsideration next week.
Click the image for slideshow:
The chart, called a Kanban, is a nice visual representation of how work is progressing, and if other people need to see what I'm working on, and where I'm up to, they can do so at a glance.
As a bonus, it feels very satisfying to move each task across into the done “column”.
Do you use any systems to help ensure you get valuable work done? Please tell us about them in the comments!
PS: I’ve barely touched on Agile, and its many, many variants - a lot of it is more applicable to production processes rather than marketing - but if you want to read more, see the links below.
Further reading:
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Source: http://www.seobook.com/get-valuable-work-done
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Social Media Facts and Figures for 2012
Wow! These figures from GO-Globe.com are telling. It is especially scary to think that so many people do not have any privacy settings on their Facebook. Very interesting. I look forward to seeing where we go from here. Learn about data visualization software.
Source: http://www.stellarmediamarketing.com/social-media/social-media-facts-and-figures-for-2012/
Next Generation SEO
There is a good thread on Webmaster World entitled “Next Generation SEO”. Many webmasters hit hard by the uncertainty created by Panda and Penguin are wondering what approaches might work best in the future.
Here at SEOBook, we’ve long advocated the approach of grounding SEO within a solid marketing-based strategy, so we post frequently on this theme. But this is not to say the technical side - algorithm gaming - no longer works, because it most certainly does.
Let’s take a look at both approaches, and how they can be fused.
Rationale Of SEO 
The rationale of search engine optimization is simple. If we can work out what factors the search engine algorithms favor, we can do more of it. Our reward will be a high ranking, meaning more people can find us, which results in more traffic.
In theory, the incentive of the search engine and that of the SEO should be aligned. The SEO works out exactly what the search engine wants, and hands it to them on a plate.
The problem is reality.
Search engines, in reality, aren’t near as clever as those running them sometimes make out. They are susceptible to gaming. Sergey Brin, a few years back, even went so far as to suggest “there is no spam, only bad algorithms”. The existence of a webspam team appears to indicate the algorithms still need plenty of work.
There are other problems in terms of incentives. The search engines make their money not by the relevance of the search results, but by the relevance of the advertising. Unless competition is finely balanced between search engines - which it hasn’t been for many years now - the search results need only be “good enough”. Does a search engine really want the searcher finding the most relevant content in the main search results? The business case would demand something a little more subtle, which is not good news for webmasters who rely on gaming the algorithms.
Secondly, a search engine would prefer the money being spent on SEO was going into PPC. If it is considerably cheaper to game the algorithm than run PPC, then few people would bother with PPC. In this respect, SEOs are a competitive threat to the search engines advertising business, yet the incentive for the webmaster is to minimize marketing spend. The search engines, therefore, would have an incentive to drive up the cost of SEO.
Gaming The Algorithm 
Given search engine algorithms aren’t yet as clever as those who run would like them to be, the search engines engage in a mixture of algorithm adjustments and FUD in order to counter the effectiveness of search engine optimization. Lately, they have been ramping up activity in both areas, which suggests to me that they see “enthusiastic” search engine optimization as a significant problem.
SEO is a significant problem because it works.
The minute something starts to work a little too well, and the knowledge of how to do it becomes a little too widespread, the search engines have typically jumped in to reset the game. This tends to affect the “low-hanging fruit techniques” i.e. anything that is cheap to do, widely known, and therefore widely practiced.
Take link building. It’s a well known fact that links will result in higher rankings. Google recently jumped into this area, with a mix of adjustments and FUD, to scare off those who buy links. We have the now ridiculous scenario whereby webmasters are paying to have links removed. I can imagine the Google “web quality” team in fits of laughter. Meanwhile, a cottage industry has sprung up in response i.e. people demanding money to delink.
Many of the links webmasters are removing aren't causing the problem.
Link buying still works. Webmasters just need to stay away from the most blatant “low hanging fruit techniques”, such as identical anchor text and obvious paid link networks. At SEOBook, we’ve made side-by-side comparisons of sites that were harmed by their links, and those that weren’t, yet there are often only minor differences in their link graphs. Paid links aren't the problem. Failing to mix it up is the problem.
Search engine optimization is also about content, and the evidence doesn’t suggest that having a lot of content is a negative. It depends where content sits. If the domain has a strong link structure, then the content can be....less than stellar. If your site lacks a stellar link graph, then it becomes more important to have engaging content i.e. fewer immediate click-backs
Moving Forward 
The problem with algorithmic-centric approaches is that when the algorithm shifts, so too does the approach. This is fine for people who like chasing the algorithms. It works less well for those who don’t have a lot of time and money to spend doing so, or have less scope to radically change approach.
“Next generation SEO” is essentially “marketing”, whilst keeping the search engines firmly in mind. It's what good SEO has always been about, it's just that some in the industry have lost focus and become obsessed with traffic for its own sake.
It’s about looking at the underlying business to find problems and opportunities. It’s about focusing on the needs of the visitor to help ensure higher conversion rates. This means optimizing for usability, conversion, and relevance.
It’s about building links for traffic, juice and awareness. It’s about establishing networks, particularly in the social space, as we have to go where the people hang out. It means paying attention to the rise of mobile usage. It means paying attention to verticals, such as Amazon. There is evidence to suggest people are moving away from search engines, or not using them quite as much.
In short, SEO will become more like a pay-per-click approach, without paying per click.
Mix And Match
This is not to say you need to do any of the above. You can still do well in SEO by publishing pages and pointing links at them. However, there are many aspects that can be optimized. If nothing else, optimizing a web business can be more fun, and more prosperous, than chasing Google’s near constant algorithm updates in pursuit of raw traffic.
SEO will be around for many years yet. Whilst search engines are a conduit for traffic, then there will be people doing SEO. It’s fair to say the barrier to entry has been raised, so it’s now more difficult and therefore costly to undertake SEO. This flushes out some competitors, however it is rarely those with holistic marketing strategies that get flushed.
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Sunday, November 18, 2012
Getting Site Architecture Right
There are many ways to organize pages on a site. Unfortunately, some common techniques of organizing information can also harm your SEO strategy.
Sites organized by a hierarchy determined without reference to SEO might not be ideal because the site architecture is unlikely to emphasize links to information a searcher finds most relevant. An example would be burying high-value keyword pages deep within a sites structure, as opposed to hear the top, simply because those pages don't fit easily within a "home", "about us", contact" hierarchy.
In this article, we’ll look at ways to align your site architecture with search visitor demand.
Start By Building A Lexicon
Optimal site architecture for SEO is architecture based around language visitors use. Begin with keyword research.
Before running a keyword mining tool, make a list of the top ten competitor sites that are currently ranking well in your niche and evaluate them in terms of language. What phrases are common? What questions are posed? What answers are given, and how are the answers phrased? What phrases/topics are given the most weighting? What phrases/topics are given the least weighting?
You’ll start to notice patterns, but for more detailed analysis, dump the phrases and concepts into a spreadsheet, which will help you determine frequency.
Once you’ve discovered key concepts, phrases and themes, run them through a keyword research tool to find synonyms and the related concepts your competitors may have missed.
One useful, free tool that can group keyword concepts is the Google Adwords Editor. User the grouper function - described here in "How To Organize Keywords" to "generate common terms" option to automatically create keyword groupings.
Another is the Google Contextual Targeting Tool.
Look at your own site logs for past search activity. Trawl through related news sites, Facebook groups, industry publications and forums. Build up a lexicon of phrases that your target visitors use.
Then use visitor language as the basis of your site hierarchy.
Site Structure Based On Visitor Language
Group the main concepts and keywords into thematic units.
For example, a site about fruit might be broken down into key thematic units such as “apple”, “pear”, “orange”, “banana” and so on.
Link each thematic unit down to sub themes i.e. for “oranges”, the next theme could include links to pages such as “health benefits of oranges”, “recipes using oranges”, etc, depending on the specific terms you’re targeting. In this way, you integrate keyword terms with your site architecture.
Here’s an example in the wild:
The product listing by category navigation down the left-hand side is likely based on keywords. If we click on, say, the “Medical Liability Insurance” link, we see a group of keyword-loaded navigation links that relate specifically to that category.
Evidence Based Navigation
A site might be about “cape cod real estate”. If I run this term through a keyword research tool, in this case Google Keywords, a few conceptual patterns present themselves i.e people search mainly by either geographic location i.e. Edgartown, Provincetown, Chatham, etc or accommodation type i.e. rentals, commercial, waterfront, etc.
Makes sense, of course.
But notice what isn’t there?
For one thing, real estate searches by price. Yet, some real estate sites give away valuable navigation linkage to a price-based navigation hierarchy.
This is not to say a search function ordered by house value isn’t important, but ordering site information by house value isn’t necessarily a good basis for seo-friendly site architecture. This functionality could be integrated into a search tool, instead.
A good idea, in terms of aligning site architecture with SEO imperatives, would be to organise such a site by geographic location and/or accommodation type as this matches the interests of search visitors. The site is made more relevant to search visitors than would otherwise be the case
Integrate Site Navigation Everywhere
Site navigation typically involves concepts such as “home”, “about”, “contact”, “products” i.e. a few high-level tabs or buttons that separate information by function.
There’s nothing wrong with this approach, but the navigation concept for SEO purposes can be significantly widened by playing to the webs core strengths. Tim Berners Lee placed links at the heart of the web as links were the means to navigate from one related document to another. Links are still the webs most common navigational tool.
“Navigational” links should appear throughout your copy. If people are reading your copy, and the topic is not quite what they want, they will either click back, or - if you’ve been paying close attention to previous visitor behaviour - will click on a link within your copy to another area of your site.
The body text on every page on your site is an opportunity to integrate specific, keyword-loaded navigation. As a bonus, this may encourage higher levels of click-thru, as opposed to click-back, pass link juice to sub-pages and ensure no page on your site is orphaned.
Using Site Architecture To Defeat Panda & Penguin
These two animals have a world of connotations, many of them unpleasant.
Update Panda was an update partly focused on user-experience. Google is likely using interaction metrics, and if Google isn’t seeing what they deem to be positive visitor interaction, then your pages, or site, will likely take a hit.
What metrics are Google likely to be looking at? Bounce backs, for one. This is why relevance is critical. The more you know about your customers, and the more relevant link options you can give them to click deeper into your site, rather than click-back to the search results, the more likely you are to avoid being Panda-ized.
If you’ve got pages in your hierarchy that users don’t consider to be particularly relevant, either beef them up or remove them.
Update Penguin was largely driven by anchor text. If you use similar anchor text keywords pointing to one page, Penquin is likely to cause you grief. This can even happen if you’re mixing up keywords i.e. “cape cod houses”, “cape cod real estate”, “cape cod accommodation”. That level of keyword diversity may have been acceptable in the past, but it’s not now.
Make links specific, and link it to specific, unique pages. Get rid of duplicate, or near duplicate pages. Each page should be unique, not just in terms of keywords used, but in terms of concept.
In a post-Panda/Penquin world, webmasters must have razor-sharp focus on what information searchers find most relevant. Being close, but not quite what the visitor wanted, is an invitation for Google to sink you.
Build relevance into your information architecture.
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Source: http://www.seobook.com/getting-site-architecture-right
The Best SEO Services: Tips to Increase Web traffic
Search Engine Optimization (SEO) is important for people who want to see their websites at the very top ranks of Google, Yahoo, Bing and other search engines. SEO involves creating keyword-rich content and creating links, among many other techniques. Do you want your company’s name to be at the top of the list when one [...]
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Top SEO Plugins for WordPress
If the financial health of your blog is ailing, it might be time to look into an SEO plugin. Many new bloggers may be unfamiliar with SEO strategies, and even blogging veterans can have limited time and resources to execute SEO strategies. Plugins are tools that make it easier for independent bloggers to manage keyword [...]
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Political Lunacy 2012
Sadistic barbarism comes out of some people when they get caught up in political discourse. They probably get obnoxious and crude when it comes to sports, religion, science, and tastes in music or films. But it's politics that really turns dummies into raging lunatics.
The political party extremists are doing a good job on immature, irrational people. They've got them whipped up into a frenzy, got them making hysterical statements and undignified remarks. F bombs, filthy talk, hate speech, nothing is too low for them.
The underlying psychology is an inferiority complex falsely bolstered by inflammatory rhetoric. As I repeatedly state, it's just preaching to the choir or political troll baiting. These ideological freaks can think only in very simplistic ways.
It's all or nothing. If you question their candidate, that automatically means you support the opposing party. They're locked into a black or white world. Party X is wicked. Party Z is pure. Party X is insane. Party Z is intelligent. Party X is to blame for everything. Party Z does no wrong.
This is the tired, old "God (or The Universe, or Progress, or Decency) is on our side" argument. This is how people are pushed into wars. We are the Good Guys, perfect, angelic, loaded with nothing but pure intentions. They are the Bad Guys, malicious, demonic, full of horribly stupid ideas.
They are obsessed with politics. All they can do is hate the other party's candidate and supporters. They are literally insane with rage. They want to pick a fight. They love to argue. They want to bully others into agreeing with them. They will call you an idiot if you express any dissent. They go crazy with hostility at the mere idea that someone could have a different point of view.
It is totalitarianism of the left or the right. Force everyone to stick to the party line, with no deviations or critique. We can't handle probing questions or blunt assertions. Don't look at our performance record, just listen to our speeches. Love what we say and how we look.
Support the candidate that you would like to have a beer with. This is the dumbing down of the electorate.
Be impressed with oratory. Succumb to the campaign slogans. Let the party do your thinking for you. Let the government be your husband, your god, your protector and provider. Put all your faith in a politician. Trust in the system.
It's a circus of ignorance.
Totalitarianism begins with believing your party is totally right all the time and the opposing party is totally wrong all the time. You blame everything bad on the other guys. Your party's farts smell like roses. Your party is pure, angelic, perfect, loaded with good intentions and brilliant minds. The opposing party is crazy, demonic, horrible, full of lies and stupidity.
The lunatic logic: "We are all good. They are all bad."
To suggest cooperation and finding common ground, will trigger accusations of being a "false centrist", "bipartisan compromiser", or "appeaser".
"If you disagree with me, you're an idiot," the idiot screamed.
ideology (n.)
1796, "science of ideas," originally "philosophy of the mind which derives knowledge from the senses" (as opposed to metaphysics), from Fr. idéologie "study or science of ideas," coined by French philosopher Destutt de Tracy (1754-1836) from idéo- "of ideas," from Gk. idea (see idea) + -logy.
Later used in a sense "impractical theorizing" (1813). Meaning "systematic set of ideas, doctrines" first recorded 1909.
Ideology ... is usually taken to mean, a prescriptive doctrine that is not supported by rational argument. [D.D. Raphael, "Problems of Political Philosophy," 1970]
Source: http://pluperfecter.blogspot.com/2012/09/political-lunacy-2012.html
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Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism
This week has turned up some really interesting ideas for blog reader engagement using technology as well as creative content techniques… Mini reader surveys … and more On Eugen Oprea’s blog, we saw this handy little query form: It’s made with LeadConverter, which you can use on a free subscription if you want to give [...]
Originally at: Blog Tips at ProBlogger
Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism
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