Source: http://jaysonlinereviews.com/how-to-make-money-with-youtube-and-get-huge-traffic-in-the-process/
Friday, November 30, 2012
How To Make Money With Youtube And Get Huge Traffic In The Process
How To Make Money With Youtube And Get Huge Traffic In The Process? Please share this video before viewing, it only takes a minute. This Youtube training will help you out a great deal ( Trust Me! ). The share buttons are inside the video itself, and you can sign up for my whole video [...]
Revive Your Email List Viral Social Marketing Strategy
The Reward Button The Viral Listbuilding App On Steroids! Revive Your Email List Viral Listbuilding Social Marketing Strategy Email marketing is still the best way to make a lot of money online – but it is getting harder and harder to capture people’s email addresses when they visit your site. Sure, you can be giving [...]
Source: http://jaysonlinereviews.com/revive-your-email-list-viral-social-marketing-strategy/
How To Blog For A 2nd Income That Can Lead Into A Full Time Income ( Steps To Take! )
How To Blog For A 2nd Income That Can Lead Into A Full Time Income ( Steps To Take! ) With the economy slowly slugging along at a snails pace, and millions of people still out of work, many people are looking for viable ways to make an extra side income from home. Enter the [...]
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Make More Money Online Than Getting a Job – Fact Or Fantasy?
Make More Money Online Than Getting a Job – Fact Or Fantasy? There are many websites and programs out there that claim you can make more money online, but is it true and how is it possible. The internet is an ever expanding marketplace that reaches literally around the world. Everyday more people get online, [...]
Source: http://jaysonlinereviews.com/money-online-job-fact-fantasy/
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Thursday, November 29, 2012
SEO Pressor Review – Does It Work As An Effective WordPress Plugin For The SERPS?
SEO Pressor Review – Does It Work As An Effective WordPress Plugin For The SERPS? How SEOPressor Can Save Your Optimization Time Immensely? Read this Internet marketers! This plugin can save you some crazy time with all your SEO efforts! SEO Pressor is a tool that is used by people all over the world for [...]
Source: http://jaysonlinereviews.com/seo-pressor-review-work-effective-wordpress-plugin-serps/
Top 5 Tips To Write Articles That Make Money
Top 5 Tips To Write Articles That Make Money The purpose of writing articles is to draw traffic and make some money. Making money is the reason you’re putting so much effort in your article marketing campaign. If you want to draw in sales with your articles,you need to apply some key principles I’m going [...]
Source: http://jaysonlinereviews.com/top-5-tips-to-write-articles-that-make-money/
How to Use LinkedIn To Market Your Products
How to Use LinkedIn To Market Your Products? Q & A with Dan Sherman, Author, Maximum Success with LinkedIn 1. What would you say is the most popular misconception about LinkedIn? Many people regard LinkedIn as a job board, a place to find work. While it is the best place to find your new career, [...]
Source: http://jaysonlinereviews.com/how-to-use-linkedin-to-market-your-products/
Wednesday, November 28, 2012
Review Safeswaps A Safer Place for Email Marketers To Do Ad Swaps
Review Safeswaps A Safer Place for Email Marketers To Do Ad Swaps I found a pretty cool little website that I just signed up for a few days ago for their $1.00 trial for the first month it is called safeswaps. I was getting a little sick of finding decent people on the Warriorforum to [...]
Source: http://jaysonlinereviews.com/review-safeswaps-safer-place-email-marketers-ad-swaps/
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How To Create a Custom Page Not Found – Blogger
Most sites have some dead links and when a visitor tries to access those links they are directed to a page not found message. This can be frustrating to potential blog readers. It used to be difficult to customise the message your readers see but luckily Blogger has made it much easier. So in this… [Continue Reading] 
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Persuasion Optimization
There are many ways to optimize.
We optimize to align a site with search engine algorithms in order to gain higher rankings, which, in turn, leads to visitor traffic. Other forms of optimization occur after the visitor has landed on our pages.
One such optimization is called persuasion optimization.
After going to the effort of getting a visitor to land on our pages, the last thing we want them to do is to click back. We want them to read and act upon our messages.
There Are Many Ways To Persuade
Robert Cialdini, a Professor of Psychology at Arizona State University, identified six categories into which persuasion techniques commonly fall: reciprocity, consistency, social proof, liking, authority and scarcity.
We can use these techniques to optimize both our content and site design so that visitors are more likely to stay on our pages, and more likely to convert to desired action.
Whilst these techniques could be seen as being manipulative, it depends how they’re used. If used in good faith, they’re a natural part of the ritual involved in selling people on our point of view. On the other hand, being aware of these techniques makes them easy to spot if used against us!
1. Reciprocity
Reciprocity is when we give something to someone, and they return the favour. The act of reciprocity is so ingrained in our culture, it can occur whether the person asked for the favor or not, and whether the people involved previously knew each other, or not.
Reciprocity creates an obligation.
Examine your offer to see if you can give something of real value away. For example, some information product vendors give away large chunks of the product, or long trials. People may reciprocate by paying for the remaining sections or full product. They may have been less likely to do so if the vendor gave less value up front. Think about what you can do for your audience, rather than the other way around.
Another way of thinking about reciprocity is to provide a concession. If you concede something small, but do so early, the other party may feel obligated to concede something greater later on.
For example, ask for something significant. When this is turned down, ask for something moderate - the moderate request being what you wanted all along. The second request is more likely to be accepted as it appears you’ve already made a concession, so the other party feels obligated to do likewise.
2. Commitment and Consistency 
People like people to be consistent.
People who lack consistency can be seen as untrustworthy or disorganized. If we’re consistent, it reduces complexity, because other people don’t have to re-evaluate us each time they need to make a decision about us. They merely need to remain consistent with their previous evaluation of us, and their previous decision. If we start acting differently, it forces a re-evaluation.
The same goes for websites.
Look for areas of your website where the messages may conflict. This could be as obvious as a mistake in the copy about the offer, or as subtle as a change in tone of voice. Each page should flow from one to the next in a consistent manner, using consistent tone and design, and the message should not contradict, or wander off on unexpected tangents.
There are exceptions of course. If you’re trying to shock people, or draw attention to something out of the ordinary, then playing against consistency can work. However, consistency would have to have been established first, before it’s possible to successfully play against it.
3. Social Proof
Does your site show evidence that other people find it valuable? Examples may include testimonials, reviews, and associations.
Social proof helps establish trust quickly by leveraging existing trust relationships. If someone trusts those associations you cite - say, “As seen in the New York Times” - or is merely inclined to trust the crowd over their own judgement, then the path of least resistance is to trust you, too.
Establishing trust quickly is critical online, because it’s easy for the user to click back, so social proof can be a very powerful technique.
It’s also easy to get wrong, as to can look contrived. People are most likely to be persuaded by social proof if the person or entity providing the proof is a known authority. Who does your audience already know and trust? Some sites make the mistake of using testimonials from non-entities.
4. Liking 
People like to do business with those they like.
Attractive people, rightly or wrongly, can be persuasive, as others tend to assign them positive traits. At a base level, the use of physically attractive male and female models is a staple of the advertising industry. At a higher level, people respond to people who are like them. The attraction is based on similarity.
In terms of web marketing, your level of “likeability” will very much depend on the audience. A
site selling fashion is likely to be aspirational i.e. less like the actual audience, but exhibiting attractive traits to which the audience aspires. A site selling technical solutions will likely focus on familiarity and affinity. A site about weighty subjects will likely convey intellectualism. It's all a way of mirroring the audience, either literally who they are or how they perceive they are, in order to be liked.
Another aspect of liking is association. Look at ways you can associate yourself with entities or people you visitors already like. Common tactics include aligning your site with a charity, celebrity or industry event.
5. Authority
People often respond to authority figures.
“Correct conduct” is a response to authority figures. For example, the “white hat/black hat” positioning in SEO is defined by an authority figure, in this case, the search engine and their representatives.
Authority on websites can be conveyed using symbols, qualifications and associations. However, these days, people tend to more cynical of authority than in times past. They will likely question authority by wanting to see evidence of claims made, and try to establish if the person telling them the information is trustworthy.
Does your site offer evidence and proof of your claims?
6. Scarcity
We tend to undervalue what is plentiful, and overvalue what is scarce.
An overt use of this tactic is to create artificial scarcity, particularly in the frauduct world. For example, I’m sure you’ve seen aggressive marketers claiming there are only so many places/products left, in an attempt to make you perceive scarcity, so you’re more inclined to act impulsively.
Cialdini notes:
“According to psychological reactance theory, people respond to the loss of freedom by wanting to have it more. This includes the freedom to have certain goods and services. As a motivator, psychological reactance is present throughout the great majority of a person's life span. However, it is especially evident at a pair of ages: "the terrible twos" and the teenage years. Both of these periods are characterized by an emerging sense of individuality, which brings to prominence such issues as control, individual rights, and freedoms. People at these ages are especially sensitive to restrictions”.
People are most attracted to scarcity when they are newly scare i.e. they haven’t always been scarce, and secondly, when other people are competing for the same resources. In terms of a website, these two concepts could be combined. Time is both running out, and demand has been overwhelming. This is also a form of social proof, of course.
Summary 
Seth Godin said “All Marketers Are Liars”
There are elements of manipulation and story-telling in marketing, and no doubt you can see these concepts in some of the worst examples of web marketing. But they also exist in some of the best. And no doubt we all use some of these techniques, possibly unknowingly, in our everyday lives.
These ideas can be very powerful when combined on a website. Try evaluating your competitors against each of the six categories. Have they used them well? Overused them? Then audit your own site, experiment and track changes.
A little effort spent on persuasion can go a long way to maximizing the value of the traffic you have already won.
Categories:
Source: http://www.seobook.com/persuasion-optimization
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Learn SEO Online Basic Training Course for Beginners
Learn SEO Online Basic Training Course for Beginners We all want to earn more cash from our efforts on the internet. Targeting keywords that we can rank highly for from Google, Yahoo, and Bing that will make us money is a major step in being a success online. After all free seo traffic is better [...]
Source: http://jaysonlinereviews.com/learn-seo-online-basic-training-beginners/
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3 Must Have Internet Marketing Tools For Your Online Business
3 Must Have Internet Marketing Tools For Your Online Business In 2012. My First Recommendation Should Be Mandatory! I am gonna make some recommendations that will help out your online business in 2011. These 3 things are very beneficial and I recommend them to all my blog readers. I have bought and used all of [...]
Source: http://jaysonlinereviews.com/3-internet-marketing-tools-online-business/
Tuesday, November 27, 2012
Earn Money Online On Your Computer How I Do It
Earn Money Online On Your Computer How I Do It A Great article I wrote everyone should read titled earn money online on your computer how I do it? Check it out! Recommended ReadingMake Money Online Mentoring And TrainingWhat Is The Best Way To Make My First Sale With Clickbank?How I Make 5 Figures Monthly [...]
Source: http://jaysonlinereviews.com/earn-money-online-on-your-computer-how-i-do-it/
Use Word-of-Mouth Promotion to Boost Blog Traffic
This guest post is by Jeszlene Zhou of First Communication Job. I love the idea of using a blog as your personal hub, and how it creates a centralised space for all your social media sites, your portfolio, and more. Most bloggers and social media professionals promote a link to their blog or website, and [...]
Originally at: Blog Tips at ProBlogger
Use Word-of-Mouth Promotion to Boost Blog Traffic
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/gScx89uKF_I/
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Review of Jeff Dedrick’s Automated Ads Does It Work?
Review of Jeff Dedrick’s Automated Ads Does It Work? Have you gotten caught up in the fuss over the new Automated Advertising “Bot”… It’s a system to automate your advertising by getting more traffic to the ads that are profitable for you…automatically. This is actually pretty cool, so pay attention! ***What IS Automated Ads and [...]
Source: http://jaysonlinereviews.com/review-jeff-dedricks-automated-ads-work/
Your Articles Have Been Deleted By Articlesbase.com What The Hell
Your Articles Have Been Deleted By Articlesbase.com What The Hell! With Googles new algorithm change a lot of people are gonna be seeing this same message I am getting in my email inbox your articles have been deleted by articlesbase.com joy, joy! A lot of previous hard work flushed right down the toilet. Why Google [...]
Source: http://jaysonlinereviews.com/articles-deleted-articlesbase-com-hell/
Advice For Beginners Who Are Not Earning Any Money Online!
Advice For Beginners Who Are Not Earning Any Money Online! 1. Concentrate on tasks that will earn you an online income and ditch the rest. 2. What tasks will actually make you money? For starters for all you beginners reading this blog post I would recommend you learn all you can about affiliate marketing, internet [...]
Source: http://jaysonlinereviews.com/advice-beginners-earning-money-online/
Monday, November 26, 2012
Rapbank Affiliate Program Review
I am gonna start this blog post off right and get straight to the point. I love the Rapbank marketplace. No beating around the bush for me. They are officially my favorite place to find all kinds of good material to buy, and review. And if I find the product helpful, and of value, I [...]
Source: http://jaysonlinereviews.com/rapbank-affiliate-program-review/
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Clickbank Review
My Honest Review Of The Clickbank Marketplace From A 6 Year Affiliate Updated For 2012 Please Read! I first started learning affiliate marketing back in 2006, and Clickbank was the first affiliate program I signed up for to find products to promote in exchange for a commission.In fact my first affiliate sale was a [...]
Source: http://jaysonlinereviews.com/clickbank-review/
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List Building Steps For Beginners How To Build Your First 500 Opt -In Subscribers And Make Money?
List Building Steps For Beginners – How To Build A Fat Money Making Email List? If you read my blog you will know I always preach the big money is in the email list. The more opt-in subscribers you can add to your email list the more profitable it is for you, and your [...]
How To Get Started Writing For Money
How to Get Started Writing for Money? So, you are interested in writing for money? Congratulations. This is a career path that can be both enjoyable and profitable. That being said, there are a few things you need to know before you get started. Here are five tips for starting your career and earning your [...]
Source: http://jaysonlinereviews.com/how-to-get-started-writing-for-money/
How To Avoid Bad Job Training Program Scams
A Facebook friend asked if anyone had an opinion on ICC's truck driver training program.
It's important to know if a training program is worth spending money on. You don't want to waste your money. You also don't want to receive inferior training that will be tough to unlearn.
My reply: Call some trucking companies around town and ask THEM what they think of it.
That's what matters. If they think ICC trains truck drivers well, they'll praise it. If they have been disappointed with drivers who got trained at ICC, and had to fire them, they may tell you so.
That's what matters. If they think ICC trains truck drivers well, they'll praise it. If they have been disappointed with drivers who got trained at ICC, and had to fire them, they may tell you so.
Or ask the firms, "What training programs or schools do your best truck drivers tend to come from?
You can substitute "nursing", "environmental science", "law", "marketing", "plumbing", or whatever field you're interested in. Call the firms that hire people in that field and ask where the best employees tend to come from...and where the worst employees tend to come from.
Asking people paid for a training what they thought of it is not the best way to discover its merits or defects. If they paid for it, they will probably say good things about it, if only to save face. Other times, they will complain because they got ripped off.
But the firms who hire people tend to have strong opinions about various training programs. They've hired people from these programs and when new hires from a particular program are consistently poor or mediocre, they may form a negative opinion of how those new hires were trained.
Before you sign up and pay for a training program, try contacting the various firms who hire people with that training. Ask the human resources or management people what training they'd recommend. They need highly skilled, competent people. They would not send you to a shabby program.
If a lot of firms are in agreement about a particular training program being excellent, or terrible, then it's probably true.
Pin It
Source: http://pluperfecter.blogspot.com/2012/10/how-to-avoid-bad-job-training-program.html
Sunday, November 25, 2012
5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create content on your behalf and [...]
Originally at: Blog Tips at ProBlogger
5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/TWT9J9Ca7Ss/
Instant Lightbox Popover From Aweber How To Set Up On Your Blog?
Instant Lightbox Popover From Aweber – How To Set Up On Your Blog? We all need to increase conversions for our Email lists. Earn more money, and turn those casual visitors to our blog into life long customers. If your not using Aweber as your chosen email service. What are you waiting for? They are [...]
Source: http://jaysonlinereviews.com/instant-popover/
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How To Make A Killer Facebook Fanpage
How To Make Or Create A Killer Facebook Fanpage 400 million visitors a day! That is the number of Facebook users that login to Facebook every single day. Pretty powerful stuff huh? Can you see the potential too make some serious money by creating a simple Facebook Fanpage? Think about this for a second. My [...]
Source: http://jaysonlinereviews.com/killer-facebook-fanpage/
Setting Up Your SEO Project / Agency for Success
Posted by RonGarrett
For the past 1.5 years, I have been the Client Development Executive for Distilled's NYC office. I helped open this office in June 2011, and at the time we were struggling as an office because we had few leads, minimal recognition in NYC, and massive competition from both local bespoke agencies and larger full-service agencies. Within 6 months, I was able to ensure the SEO consultants were at full capacity.
Currently, my role entails working with both amazing big brands and innovative startups to help Distilled consultants solve pain points and define scalable solutions (usually not pertinent to SEO). Over the past year, I've come to find that most of the problems within companies have little to do with SEO. Instead, most of them involve dealing with people and problem solving in order to get things done. This realization has made a positive impact both on Distilled and on our clients. I've found that often times speaking the language of the clients and addressing their specific needs is the driving key to success for any SEO project.
This post was written for SEOs who are client-facing and those who manage their own agencies. Below are some of the common themes I've encountered and how I would manage each situation and set it up for success.
For SEOs: how to set up your project for success
Why the cycle of sadness is so important
I'm going to start off with something to wake everyone up. The first touch point for any new prospect is generally sales. I can't stress this enough. Although every organization has its own inefficiencies, the first step in the process is often times the most important. Think back to a time when you took on the wrong client, the wrong project, undersold the scope of work yet still had to deliver on it, or didn't set up a proper handover. You have a brief window of time to qualify, mine information, set the client's expectations, and hand over the project to the SEO. It's even tougher if you are the one selling and delivering the project. It's a never ending cycle of sadness, so it's imperative to try and get it right the first time around.
A few ways to mitigate the cycle of sadness are as follows, and more detailed information about all these points are broken down throughout the rest of the post:
- Ask lots of questions and repeat back the information that was provided by the client to ensure you have an accurate picture of their organization.
- Request examples from the client's work that they think represents their best content, relationships for outreach, PR, etc... so you can match their definition of excellence against yours. This will mitigate risk when talking about leveraging their teams assets versus your own.
- Get a consultant to do a quick sample audit of their site (I usually ask for 20 - 30 minutes of their time) to identify major opportunities and how those opportunities will end up being prioritized in a first stage project plan.
- If you are new to putting together costs, it's always wise to get your numbers and hours to deliver the project cross-checked by a colleague you trust. If you are proposing work that you are weaker in and need to to research and prep, try to be transparent about that with the client and account for those costs. You can make up for this on the back end once you become super efficient at delivering this type of work.
- Make sure you document everything and centralize it for sharing with your colleagues or referencing at a later date. Spend some time cleaning up the data and making it easy to find and read through.
- Push back on clients who are asking for things that aren't in line with the way you do business or that you don't feel comfortable doing. Whatever you do, don't become a yes man or woman. If the client is asking you for something you aren't sure about, take some extra time to research, ask questions, and budget in enough time for you to be able to sufficiently deliver the work.
How to build relationships with clients (the right way)
- Be likable / personable - It is so important to let your personality shine through when talking with the client, whether it's on the phone or by email. We encourage being personable in our responses and letting a bit of humor shine through. It really gets the client to open up and be more direct in their communication.
- Be professional - Before communicating with the client, always do a level of due diligence to streamline the process, whether it's doing a bit of research, thinking about their considerations, cleaning up your notes, sending over a meeting agenda, reiterating next steps via email, etc. Having a buttoned-up approach to business that shows that you are prepared and have taken the clients considerations into account before actioning something goes a long way.
- Be effective - The challenge with this one is that effective can take on many definitions. It's important to deeply understand the strategy you have laid out for the client, and make sure that when you apply time towards delivery of the project, that you are prepared, focused, and set up for success. Here are some of the ways I try to stay effective:
- Make sure I'm getting enough sleep at night
- Take breaks throughout the day
- Time boxing (set a certain amount of time to get one thing done and limit yourself to that time)
- Keep your energy levels up by snacking / eating meals throughout the day
- Be helpful - Never stop reading. When you have a client in a particular sector or targeting a specific demographic, start reading sites that will help you stay up to date on what is going on. It's also particularly helpful when you stumble across an article that talks about what your client's main competitors are doing, so you can gain intel and share that with your client. You can also take on a subset of responsibilities that your client would have to fulfill otherwise to help them out so they can focus on other things. The great thing about being helpful is, it's often times greatly appreciated.
- Be transparent - Don't just be transparent about the good stuff; get comfortable delivering the bad news as well. It can be very challenging to deliver bad news to a client, push back a deadline, or not be happy with the first iteration of your work and tell them that, but the more open and honest you can be with them, the more open and honest they will be with you. It also sets the precedence for them to trust you more.
- Be proactive - This can be challenging as well, especially when you have a never ending list of things to accomplish before noon, but always look for ways to be proactive instead of reactive. One of the largest complaints I receive from clients when I ask them why they are leaving their previous agency is that the agency wasn't being proactive enough. The client was finding things out after the fact on their own instead of hearing it directly from the SEO / Agency. You can even try scheduling something into your calendar as a bit of forward-thinking research time or brainstorming with your team. You can take the output of what you research or brainstorm and deliver to the client. Clients love to know that you put thought into their success and wellbeing without them asking for it.
Helping to define the KPIs and ROI of a project
Work with the client to define the primary business objectives (the life blood of the organization) and the terminology they use to describe them. Ask them what marketing metrics they are currently tracking and how closely those metrics are being associated back to the primary business objectives. Understand the different types of conversions they care about, and how they are currently tracking and monitoring those. I will then ask how they have tracked ROI in the past, and if tracking ROI for this project will function any differently now. Then, I offer up common measurements of ROI I have used with previous clients if they do not have a well developed model for ROI for their business yet. I also educate them on the benefits softer metrics can have on a business's success.
Examples of soft ROI metrics include:
- Helping the client mitigate risk
- Hiring new employees
- Training existing staff
- Providing the client data that helps form a new strategy
This can all be seen as ROI, but is much more difficult to measure the impact of.
Ensuring an SEO project is set up for success internally and externally
How SEOs should kick off a project
- Get a full project brief / handover from the individual that worked with the client before signing.
- Always budget in time (1-2 hours) to do some preliminary research before kicking off the project. This should include taking a look at all of the different stake holders in the project, making sense of the project brief/handover from the individual (ask questions/get clarification), and taking a look at the client site/blog/PR/News/etc. to get a good snapshot of where they currently are.
- Define 2-3 topic points you can bring up during the kickoff to establish credibility, expertise, and confidence in how prepared you are to succeed with the project.
- Take full advantage of the knowledge and expertise your point of contact has in working in house during the kickoff call. Do not stop with surface level questions, but when you get a response and want to know more about a particular aspect, make sure you ask more specific questions. EX: "I noticed when you were talking about X you mentioned Y. What did you mean by Y? Oh, that's very interesting, how would you define Z? I would love to have a deeper understanding of that last part we talked about. Would you mind unpacking that for me?"
- Take rigorous notes, or have somebody who isn't leading the call take notes.
- Clearly define next steps off the back of the call. Because the client is going to have expectations (they are now paying you and waiting to see what you can do), it's best to have the next steps pre-determined before hopping on the call and setting their expectations, or letting them know you will compile all of the information they have provided you during the kickoff and put together a more detailed project delivery plan for the next few weeks and send it over by no later than "INSERT DATE".
Because you only get so much time with the client on the kickoff call, I would suggest spending most of your time listening, asking great questions, and taking in as much information as you can. The more time you talk about yourself, the less information you will get. Let the client know at the beginning of the call that should they have any questions about how something will work, they should feel free to stop and ask throughout the meeting.
Make sure that before you leave the kickoff call, you do a quick recap so their expectations are set on what happens next. Make sure if there are any dependencies on them, that you are explicit about them during the call, and that you will send over a quick email after the call outlining them.
How to retain clients
Client retention is one of the most important metrics we look at in our agency. I have put together a few things that I have noticed increases the client retention across the board.
- Do enough discovery at the beginning to make sure you are working on the right things and providing immense value as early in the project as possible. Defining a strategy and a plan for execution is important in making sure you are working on the high value activity more often times than not.
- It's also important to have a clear project roadmap that can be easily updated and found by both parties.This is important because it keeps everybody on the same page, and represents the most updated path to success for the project. Make it easy for the client to find. I often times find using a shared Google Doc does the trick.
- Make sure you have at least 3-6 months built out to ensure enough visibility to what you are going to be providing the client. This will put them at ease knowing that we are building towards a bigger vision while hitting milestones along the way.
- Have quarterly reviews with your clients where you can bring in a third-party person who is not closely tied to the day-to-day activity (in most cases the Client Development Executive). This happens in order to get perspective on the success of the project, the direction it's heading, and ideas on areas we can make improvements. During quarterly reviews, I will normally pick a set of 5 areas of the project and have the client grade us between 1-10. They are:
- Account management
- Project management
- Communication
- Results
- Happiness
For the areas where the client says below a 10 (which will happen more times than not), I ask them what we can do differently to go from our current score to a 10. This will give more granularity as to how they think we can make improvements.
It's important to always have your hand on the pulse of the client's organization. If and when things change, it is in the account manager's best interest to have a deep understanding of what things changed, what drove the change, why it's important, and who it's going to impact. This gives you the opportunity to act / react to the situation accordingly.
Make it very simple for your client to track and measure results by configuring dashboards in Analytics. From here, you can also help them set up GeckoBoard inside their organization so you can share all of the major KPIs you are working to influence easy to read and see. This gamifies the stats you and your client care about and creates additional awareness. There are different forms of reporting that can be effective too. I am a big fan of using really nicely designed letterhead from a word document to create and send Executive Summaries. This is the information the Executive Team could want to know.
Build meaningful relationships with multiple stake holders within the organization. It's important to build relationships to increase surface area within the organization (eliminates you having one point of failure should something change). It's also important to continue building relationships with your clients executive team and up. Never forget about your internal champions, the people that just want to be the samurai and get things done. A great way to get additional buy in is to invite people out from your client's office (if they are nearby) for drinks and dinner. There is no better way to get the inside scoop and build a stronger relationship then hanging out outside the office. Also look for ways to make the in-house individuals of your client look good. Helping those who hired you look good and get raises is a great way to build loyal clients and develop a partnership between the two companies.
Last but not least, never stop advocating for things that will improve the relationship, the value of the work done together, or building a better project. A lot of clients are fearful that their SEO/Agency will get lazy and start coasting 6 - 8 months, which is why so many companies switch agencies from year to year. Always look for opportunities to improve the existing roadmap of work together. Be sure to create awareness around the things you've done to pro-actively set the client up for success. This builds trust. Work on pre-delivering a roadmap and ideas on where they can allocate their budget for next year to help alleviate some of the work your point of contact may have to do (they will appreciate this). Actively communicate the steps you are taking in order to retain their business. Consistently talk about how important and meaningful this client relationship is to you and the organization, and how much you appreciate the chance to work with them.
How to speak to a CEO or a high level marketing director, specifically if you need a bigger budget
Send him or her an email to pre-deliver what you need from them, give them a clear why to get buy-in for the meeting, get dates / times lined up, and always use a slide presentation to express new ideas at the executive level. Usually, I work closely with an SEO to put together this pitch deck, but Ian Lurie of Portent shared one of the proposals that I wrote in "build a compelling case and start with the why." As long as there is a clear value proposition, getting additional budget should be pretty straightforward assuming they have budget left to invest in these channels.
Email pre-delivering the opportunity. See below for an example:
Dear Mr. or Mrs. "NAME",
I had an opportunity to review our current project with my colleagues, and we have identified an opportunity (opportunities) I would like to share with you that could create a lot of value for your organization. I understand you are very busy, so to make best use of your time, I will put together a PowerPoint presentation which we can present to you during our meeting sometime this week or next. This expansion of the project is likely to result in an increased budget, which is why we wanted to get your feedback and ideas on the matter. Do you have a few days and times that work nicely?
For those who manage their own agency or are head of sales of an SEO agency
How to determine whether a client is right for you
Before I can determine whether a client is a good fit for our company, I request setting up a first call that lasts anywhere from 30 minutes to an hour so that I can better understand their business. Below are the questions that I make sure are answered during the call.
- "What is the URL for your domain? I want to make sure I have it up while we talk further."
- Once I have their domain up, I will do a quick review of their site to see if their SEO is nonexistent, basic, intermediate, or advanced and try to get a sense of where they could use the most support. This will give me talking points for later in the call.
- "Tell me a brief history of the company [I would have already conducted an initial research of the company before any call, but I want to see how my perception matches up to what the prospective client says], how it got started, where the organization is as a whole right now, and what the plans are for the foreseeable future."
- I will specifically take a look at the site's PR / news section to see the topics of interest they are most interested in talking about. This will give me perspective into the things they are most proud to shout about.
- "What is your role at the organization?"
- By this time, I will have already dropped their email address into Gmail, hovered over it with my chrome plugin Rapportive, and found all the social networks associated with their email account. I generally like checking out LinkedIn, About.me (if they have one), and any personal blog to get insights into their professional track record, personality, likes, and dislikes).
- "How did you get started a this company?" (This is a great ice breaker. It gives them a chance to open up about themselves and tell you a story. This may give you talking points that you can use as part of a follow up conversation).
- "How long have you been at the organization?" (This will give you quick reference as to whether or not you need to expand your reach within an organization and how quickly).
- "Why SEO now?" (If they don't elaborate as to their previous SEO experience and use of agencies, make sure you elaborate on that with them).
Here are a few common themes that have popped up during the first initial sales conversation and how I would respond to their inquiry:
Scenario 1: "We were searching for SEO companies through Google and we wanted to find out more information about your services and company."
My response:
You show them your appreciation for the individual selecting and calling your company, and that you are willing to dedicate as much time as they need to make the best decision possible for their organization. This puts them at ease and reassures them that you are willing to help them for the right reasons, and not sell to them. Be a friendly expert, not a used car salesmen.
Scenario 2: "We have done some minor title tag changes and meta descriptions, and we would like to use your company for link building." (This generally means that they may have read a few articles on SEOmoz and/or other SEO blogs, but when it comes to doing information architecture changes for the purposes of SEO, removal of duplicate content, 301 redirects, URL restructuring and setting up tracking and segments in Analytics probably hasn't been tackled.)
My response:
With the technical SEO implementation you have done to date, is this something you would be open to our team reviewing? Most often times they say yes. You can also go back over the site at a later date to spot technical, on page, IA opportunities. I will then discuss our methodology and guidelines for linkbuilding. Because of the updates that have impacted some websites link profile, I think it's important to paint a picture for why our method of linkbuilding meets Google guidelines and talk about the subtle nuances of how we accomplish this.
Scenario 3: "We have built our business off of paid search, and we want to expand our visibility into organic search. Can you help us?" (This generally means I will start by educating them about SEO, and how we can learn the current keywords that are converting in AdWords, do some additional keyword search, and define a strategy for growing their organic traffic)
My response:
I will request access to their AdWords account or get an export of their converting keywords, and save it for the SEO/Paid Search consultant to have a look and go into discussing our services and how we can apply the existing keyword knowledge to supporting their SEO efforts.
Scenario 4: "We have worked or working with another SEO /Agency currently and we are looking to switch partners/vendors. What does your company offer, what does a standard engagement look like, and what are your costs?"
My Response:
I need to fully understand the situation in order to set up it up for success. Some of the questions I'd ask include:
- What type of work did you do with your current / previous SEO / Agency?
- What made you decide to transition at this time?
- How many SEO / Agencies has your business worked with in total? (this normally gives me an indicator as to whether or not the client could be a bad client and their SEO/Agency fired them, or they had mismanaged expectations of the work.)
- What would your existing SEO / Agency needed to do differently to keep your business? If you select our company as your next SEO / Agency, and you could wave a magic wand and get the type of relationship and results from working together that you wanted, what would that look like? I generally try to keep digging on that last question for as much detail as I can. People aren't used to being asked if I could have anything I wanted, what would I ask for.
Turning away a project that is not right for the agency / freelancer
Accepting a project that is not a good fit for your company can lead to an unhappy client, wasted money and resources, disgruntled employees, and massive pain points for all involved, which ultimately can damage the company's culture. However, every lead is an opportunity, and sometimes they are few and far between. Bottom line is you can't make this type of decision until you have a full understanding of the entire situation.
Image courtesy of SmallBizTrends
In this instance, it is important to have done your best to understand the potential client's requests, needs, and considerations before turning them away. I also spend time trying to educate the potential client to make sure value is created one way or another. If they do not have the budget necessary or they continue asking for the wrong things or unethical tactics, or you feel like the culture of the two companies would be a bad match, the best thing you can do is be gracious and honest.
Pro tip: unless the client is an absolute nightmare and you have no intention of working with them again (even in the future), always be sure to leave an open door in your communication to come back in case they reconcile the reason you turned them away to begin with. This will give them a second chance.
Scenario 1: The client doesn't have the budget to work with you given your standard rates and is unable to get more at this time.
My sample response:
Dear "Insert Client Name",
We really appreciate the time you have spent with us discuss your interest in working together. Unfortunately at this time we do not feel like our organization would be a good fit at the budget we discussed given the scope of work. I would be happy to make a personal introduction to a colleague of mine who might be able to help you. They have communicated to me that they do take on clients in your budget range. His / Her name is "Insert Name" and he / she is the "Insert Title" of "Insert Company Name". Please feel free to use me as a resource should you have any questions or would like to re-open the conversation of working together in the future.
Scenario 2: The client is not a good cultural fit, and you think it would put too much strain on the success of the project.
My sample response:
Dear Client,
Thank you again for making time to speak with me this past week. I had an opportunity to speak to my colleagues and after much discussion, we have decided that we would like to respectfully decline bidding on this project / campaign at this time. Although the project campaign would have been great to work on, we feel like there is just too big of a discrepancy between team dynamics/company culture, and because we work very hands on, we see this as creating challenges. {Discuss the areas where the team dynamics / company culture broke down so the client has a path for correction}. We are still open to the idea of working together in the future, but in order for it to work, these are the things we would need to work through in order to discuss next steps. Please let us know if you have any questions. I'm happy to discuss it in more detail on a call if you like. Thanks in advance for your understanding, and we wish you much luck on this project!
Scenario 3: The client continuously pushes their agenda to work on things that will either have little to no impact on their success or asks for things that your company doesn't feel comfortable delivering. In this instance, I would make sure I work to educate the client and try to get them on track with asking for more of the right things.
My sample response:
Hop on the phone with the potential client, give them one final opportunity to explain their position. Be explicit about what will and will not work with their proposed project plan. Then, try and educate them on why it will or will not work out for the purposes of the engagement. If you still feel like the project or relationship is not in a good place by the end of the conversation, be very candid with them. Let them know you appreciate all of their time, but you don't think working together based on the real reasons is the best fit for your organization at this time. I know it can be tough to say this, but just remember people will respect you in the long run for being honest with them and not sugar coating things. It also gives them a clear path the correction should they change their mind. After the call, it's always important to send a quick recap email to have a transcript of the call to refer back to.
Dear Client,
Thank you again for making time for the call. Even though we were unable to come to an agreement on this project at this time due to "insert reason," please let me know if you have any further questions about it down the line.
Final thoughts
Ultimately, when you sign on a new client, you are creating an agreement between two parties. The better picture you can create for what the client expects, keep a pulse on if expectations change, and make sure you are proactively working to deliver value and communicate in a transparent way, the greater the chance of retaining and upselling your clients. You will notice there were common threads throughout my post that are good things to keep in mind when working with a client.
- Are you being honest, transparent, proactive, and delivering on the original or updated agreement you signed with your client?
- Do they have a clear picture of what is to come next?
- Can you provide them with a unique value proposition that will make them look look good that they can't find anywhere else?
This is easier said than done, but hopefully the examples of emails and types of responses I give in particular situations will help you through these times. I really appreciate you all taking the time to read this post, and please feel free to ask any questions below in the comments! Happy Mozzing :)
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Source: http://feedproxy.google.com/~r/seomoz/~3/LD2P2gKTeNo/setting-up-your-seo-project-agency-for-success
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Saturday, November 24, 2012
Which Online Affiliate Programs Earn The Most Money?
Which Online Affiliate Programs Earn The Most Money? Another cool video from Lisa for you newbies out there. Enjoy! To Your Online Success Affiliates, Jay! Recommended ReadingMake Money Online Mentoring And TrainingList Of Useful Sites To Drive More Blog, Or Website Traffic ( Updated For 2012 )How Social Networks Can Help You Find Your Childhood [...]
Source: http://jaysonlinereviews.com/online-affiliate-programs-earn-money/
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How To Create a Custom Page Not Found – Blogger
Most sites have some dead links and when a visitor tries to access those links they are directed to a page not found message. This can be frustrating to potential blog readers. It used to be difficult to customise the message your readers see but luckily Blogger has made it much easier. So in this… [Continue Reading]
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5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
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Originally at: Blog Tips at ProBlogger
5 Fatal Mistakes Your Paid Content Marketers *Are* Making (and How Much it’s Costing You)
Source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/TWT9J9Ca7Ss/
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Earn 1,000,000 Cash Money Online In Months With This Magic Formula
How To Earn 1,000,000 Cash Money Online In Months With This Magic Formula? Does this sound all too familiar? I hope you know my title was a joke lol. I did it to call out all the B.S that is floating around online today. Make 10,000 dollars in cash in 2 weeks with this [...]
Source: http://jaysonlinereviews.com/earn-1000000-cash-money-online-months-magic-formula/
Jihadist Terrorist Attack on World Trade Center 9-11
Click on image for LARGER view.
9-11 Jihadist Terrorist Attack as God Saw It
Frank Culbertson took this photo from the International Space Station the day the World Trade Center twin towers were hit by radical Islamic terrorists.
This was NOT a "man-made disaster" as the politically correct (corrupt) elitist fools insist on saying nowadays. This was a malicious Jihad terrorist attack by religious Muslim extremists who hate freedom, Christianity, women's rights, and everything America stands for. They love burqas, male domination, and the oppression of women.
Not all Muslims are bad, just as not all Christians are Ku Klux Klan, Jeremiah Wright, or Westboro Baptist "Church".
The Forgotten Side of 9-11 and Non-American War Casualities
One of the saddest things about 9-11 is how we Americans mourn over the loss of innocent life in the World Trade Center, but don't seem to care much about the innocent lives lost in the many wars and drone strikes we've been involved in.
It's always American deaths that matter, and not so much the non-American, innocent civilians killed in various wars and "kinetic military actions". The news media reports on how many American troops were killed today in Afghanistan, never how many innocent civilians also lost their lives.
Some may think it's "patriotic" to care only about American deaths. I disagree. I care about all deaths. Enemy combatants and terrorists deserve to die, and good riddance to them. But so many women and children and civilian men also perish, often through negligence or "shoot everybody in the general area from which hostile fire comes" type tactics.
Now with drone attacks, young guys in Nevada are killing suspected terrorists in a module that's like a video game. This remote killing has a detached, misanthropically abstract feel to it. The drone activators are so far removed from the blood and screams and pain, if they make a mistake, it deserves a lot more than "Oooops".
NY Times "US Drone Pilot Waiting for a Kill Shot"
A deeply ignorant comment I got on this post on GooglePlus:
"Today is not the day that we as a nation honor them - today is about honoring our own. If this is something you feel passionately about then start an international day via the UN to honor them."
Bull. We should honor and mourn the loss of innocent civilian life every day...and we don't need a special declaration by the UN or Congress to do it.
Source: http://pluperfecter.blogspot.com/2012/09/jihadist-terrorist-attack-on-world.html
Friday, November 23, 2012
Learn Affiliate Internet Marketing Training
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Source: http://jaysonlinereviews.com/learn-affiliate-internet-marketing-training/
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Earn Cash Online From Home – Easy Ways To Run An Online Business
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How I Built A 12,000 Double Opt-In Email List And You Can Too?
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How to Increase Internet Website Traffic To Increase Earnings
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Common Techniques Considered in Black Hat SEO
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Source: http://feedproxy.google.com/~r/WebsudasaBlog/~3/9RKrV2bHgAU/
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Arguing with a Crazy Person Makes You Look Crazy
On social media, it's easy to fall into the trap of responding to statements you disagree with. You feel like expressing yourself. You want to point out something the other person may not know or understand. You assert your point of view. Hopefully, you do this in a civil, polite manner.
An intelligent person, if they are totally opposed to your viewpoint, will engage in a limited exchange of ideas with you. If you make an assertion, they will attempt to refute it. If they really want to drive home their point, they'll link to a reputable article that presents their idea forcefully or a news report that verifies what they claim.
This kind of online discussion can be enjoyable. You may learn a few things. You may gain a better understanding of different views and may become more adept at defending and advancing your ideas. You may even alter or abandon your opinion. Educated, decent people will appreciate the conversation and will not hate you for sharing your contrary views. They may even thank you for enriching their blog or social media page with your remarks.
Once in a while, however, you'll encounter someone who goes ballistic when you express a view that is opposed to theirs, or when you question their assertions. They may feel you are making them look stupid or uninformed. If so, they may then feel they need to punish you.
They might start calling you names, using filthy language, or warning you that they will not accept "biased remarks". You will probably find this rather bizarre. All you wanted to do was discuss a topic and learn why someone thinks something different from what you think. Perhaps you wished to put forth a fact or an angle they may have not considered.
Instead of welcoming your participation in a discussion, they get upset. Generally, if a person attacks you personally, it's because they can't reply adequately to your remarks. They avoid dealing with your statements and change the subject. Suddenly, the discussion is now focused on what a bad, ignorant, or "crazy" person you are.
A common ploy is to accuse you of things, based on their assumptions. If you question Candidate X, they'll claim you are a typical supporter of Candidate Y and you listen to and are brainwashed by Blah Blah news channel. They may make more sweeping generalizations and come to unfair, ridiculous conclusions about you.
Childish. Some people regress and revert to infantile modes of behavior when they're not being patted on the head and praised all the time. They seek agreement only. They cannot handle critique of their own remarks. They cannot tolerate dissent regarding anything or anyone they support or identify with. They take it personally and cannot detach themselves to consider an issue objectively.
Some people, if you met them in the real offline world, would repulse you. You would not want to be seen with them. So why do you engage in heated conversations with them online?
Think seriously about your motivations and what you think you're going to accomplish. Could it be that there are traces of cruelty or aggression in you? Are you lacking confidence and seek to bolster yourself by arguing with a questionable entity? Do you have unsuspected trollish characteristics lurking within you? Do you seek to inflame the person, expose his ignorance, or shame him?
Or are you so incredibly unrealistic that you think you'll be able to convince the person to adopt your point of view? In most online debates, the best you can possibly hope for is to respectfully agree to disagree.
Your debate opponent may say, "Thanks for sharing that. I understand why you feel that way, but I just don't share your point of view. Your point is valid, but not weighty enough to make me change my mind about this." Or perhaps they'll say, "I'll look into this, and check out that link, but I doubt it will be sufficiently convincing."
Unfortunately, most of the time, a person with strong views will not appreciate being contradicted. They may seem intelligent and sane, but the minute you go against their opinion, they flip out. Black smoke starts pouring out of their ears. Their mouth is suddenly spewing forth hateful venom.
Online Debate Manual, Rule #3a, Section IV, paragraph 2 states: "The first debate participant to use swear words, expletives, filthy fulminations, scatological obscenities, vile vulgarities, juvenile profanity, salty language, foul mouth expressions, poopy talk, cussing, four letter words, F bombs, lewd scurrilities, or other unseemly imprecations -- loses the debate."
(NOTE: That paragraph above is great to copy and paste and post as a comment when someone starts uttering using bad language to intimidate you.)
If you wrestle with a pig, the pig loves it, but all you accomplish is getting dirty.
(See "Never Wrestle with a Pig" in relation to the ancient Chinese game called Go).
(See "Never Wrestle with a Pig" in relation to the ancient Chinese game called Go).
When you argue with an immature, hateful, or insane person, it makes you look bad. People will wonder why you have lowered yourself to get in the slime and fight with a vulgar person or a bitter troll. This means you may also want to block the person on Facebook, so you won't be tempted to keep responding to his nutty posts.
Online Debate Manual, Rule #1, Section III, paragragh 1 states: "If you argue with a crazy person, you'll look crazy."
Surely, you have better things to do, right? Go do them.
:^)
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Source: http://pluperfecter.blogspot.com/2012/10/arguing-with-crazy-person-makes-you.html
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