In the real world, you can make a point by speaking smartly, interacting and building real relationships. But on the web, the world is different. You don’t have direct interpersonal interactions – your website is your representative and the medium to reach people. So, it’s not just what you say but also HOW you say [...]
Source: http://www.netchunks.com/optimize-website-content-with-good-use-of-sidebars/
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